TL;DR: Grow your business with Penji’s on-demand graphic design services. You’ll get consistent branding, fast turnarounds, high-quality work, and cost savings. This is the better way to get designs than freelancers or agencies.
Are you tired of searching and hiring freelancers each time you have a new campaign or project for your business? Do you know what’s even more frustrating? Chasing them for the ghosted revisions you were requesting. If you’re looking for a new way to get your visuals quickly, easily, and affordably, it’s time you hire a dedicated graphic designer. Here are better ways to outsource graphic design to help you scale your business without the headaches.
Why Hire a Dedicated Graphic Designer?
Hiring a dedicated graphic designer means having a design professional who works exclusively for your brand. It is best done through design-as-a-service platforms like Penji, which does the searching, vetting, hiring, and onboarding of designers, so you don’t have to. And, you only pay a fixed monthly rate to get all the graphic design services you need, 120 categories, to be exact.
When you outsource graphic design through this method, you’ll avoid unreliable freelancer work, high agency retainer fees, and design bottlenecks. A dedicated designer will work on your brand’s visuals, learn its vibe, store your assets, and deliver on-demand graphic design services without the hassle.
Hire a Dedicated Graphic Designer to Scale Your Brand
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What are the Key Benefits of Hiring a Dedicated Graphic Designer?
Traditional graphic design services, such as freelancers or agencies, are no longer the preferred choice of many business owners. They are going for the more innovative options because of the following:
- Higher Demand for Visual Content: The marketing world has become so fast-paced that teams need to churn out a steady stream of ad creatives, social media graphics, landing pages, and email banners. More often than not, internal teams get overwhelmed with the heavy load, resulting in a few missed opportunities.
- Limits of Traditional Methods: Full-time hires can be expensive, especially during downtimes. Not to mention agencies with high retainer fees, rigid contracts, and slow processes.
- Rise of On-Demand Graphic Design Services: These services let you outsource graphic design with flexible pricing, high-quality work, and fast turnarounds.
- Now, the real benefits:
- Consistent Branding: A dedicated designer will dive deep into your brand’s style and voice, ensuring your visuals stay on-brand at all times, ideal for building trust and recognition.
- Faster Delivery Times: No more onboarding chats and long email chains, your dedicated designer will know your tools, assets, and preferences. This allows for fast turnaround times of 24 to 48 hours instead of weeks.
- Cost Efficiency: Fixed-rate plans mean you pay a single subscription fee to access as many visual assets as you need each month, slashing your design spend by 50%-70%.
- Scalability: Get all your design needs covered during your busiest of seasons, and lie low when work decreases.
- Simple Workflow: Most design-as-a-service platforms have dashboards as their point of contact. Penji, for one, has an easy-to-navigate dashboard where you submit requests, follow up on projects, communicate with your designers, and download your designs.
When Should You Hire a Dedicated Graphic Designer?
If you’re still hesitant to hire a dedicated graphic designer, here are your signs:
- If you have ongoing design needs: A dedicated graphic design service is what you need if you have a constant need for visual assets, not just a logo tweak or a one-off project.
- If you get caught in design bottlenecks: If your requests are taking days or weeks, but your campaign needs them ASAP.
- If your brand visuals are looking cluttered: Inconsistent colors, fonts, or vibes? A dedicated design pro can craft polished visuals that no online design template or DIY design tool can ever achieve.
- If your outsourcing endeavors are causing you endless headaches: Freelancers flaking, agencies overcharging, or job marketplaces wasting your time. Work with an on-demand graphic design service to reduce or prevent miscommunications, style mismatches, and other snags.
Pro tip: If any two ring true, you’re ready to outsource graphic design to an on-demand graphic design service.
What to Look for When Hiring a Dedicated Graphic Designer:
Design-as-a-service platforms abound, and finding the right one for your brand can be totally confusing. Here are a few factors to consider when hiring a dedicated graphic designer:
- Strong Portfolio: Look for one that has proven work in your niche. Don’t fall for stunning designs that look generic. These won’t do your brand any good when it comes to standing out.
- Crystal-Clear Communication: Take a quick chat to understand their communication style. Choose one that asks smart questions about your goals.
- Guaranteed Delivery Times: Is their standard 24-48 hours? Now is the time to say goodbye to week-long project completions.
- Flexible Revisions: Not everyone gets it right the first time, so a design-as-a-service has to have solid revision policies in place. Choose one that offers unlimited revisions so you can get the exact designs you need without the extra costs.
What to Avoid When Hiring a Dedicated Graphic Designer
Stay away from these traps to maximize your investment in graphic design services:
- Going for the Cheapest Option: Low price doesn’t always mean low quality, but often, low bids mean rookie work, or worse, ghosting. Cheap freelancers may be fast, but most of the time, the quality is poor. Put your money on pros that deliver ROI through polished visuals that convert.
- Skipping Brand Guidelines: Share your style guide, mood boards, and examples to help your designers get a good grasp of what you need. This saves on revisions while locking in consistency.
- Treating Your Designers as a One-Off Fix: Build a relationship with your designers, not treat them as order-takers. Ongoing chats can lead to smarter iterations.
- Overlooking Scalability: Choose an on-demand graphic design service that flexes with growth. Avoid rigid agency contracts. You don’t want to be stuck with a plan you won’t use when the workload slows down.
Final Thoughts
Are you ready to scale smarter? Then, hiring a dedicated graphic designer will turn your design process from bottlenecks to stunning designs that you get when you need them. On-demand graphic design services like Penji let you get consistent visuals, speed, and savings, without the hassles.
Watch our demo video here to learn how Penji can craft the best visual assets to help you grow your business. Or you can click here to send your first design request.
FAQs
Freelancers will work on only one project, and then you have to pay them for the next one. They are good for those looking for one-off projects, but if you need a steady supply of designs, working with an on-demand graphic design service is your best bet. For a single subscription fee, you can send as many design requests as you can in a month.
Flat rates vary from $499 to $995 per month, which is way below the salaries of an in-house team or agency fees.
You can always ask to switch designers. With Penji, you can swap your designer, no hard feelings.
About the author
Celeste Zosimo
Celeste is a former traditional animator and now an SEO content writer specializing in graphic design and marketing topics. When she's not writing or ranking her articles, she's being bossed around by her cat and two dogs.
