How Infographic Design Services Skyrocket Your Content Strategy

With attention spans decreasing over time, readers now do more skimming than reading. This results in traditional blog posts or text-heavy content falling flat. This is why your brand needs a professional infographic design service. Let’s get to know what this is and how it can take your content strategy to skyrocket heights.

What is an Infographic Design Service?

An infographic design service is a company that provides design services that transform complex information, data sets, or processes into easy-to-understand graphics. These combine design storytelling and data visualization to help you communicate your message more clearly on all your digital platforms. 

Types of Infographics

Infographics help boost your content strategy as they are versatile. Depending on your goals, an infographic design service can craft a wide array of designs based on your company goals. The most common types of infographics are:

• Static Infographic: Still, image-based designs are suitable for blog posts, print, or social media.
• Interactive Infographics: These are web-based designs that let users engage with your content through clicks, scrolls, or hovers.
• Animated Infographics: Short motion graphics or looping animations like GIFs or videos that make your presentations dynamic.

If you have complex information to share and want to make it easily digestible for your readers, these are the ideal ways to do it. They each serve a purpose, but all can help enhance the user experience.

Why Your Brand’s Content Strategy Needs an Infographic Design Service

Every day, we are bombarded with content, making us immune to it. So, as a business owner, how do you get people to notice your brand? Visuals, especially infographics, are your best bet. Here are a few reasons why:

Visuals Get More Engagement

According to studies, the human brain processes visual content 60,000 times faster than text. Thus, content with visuals gets 94% more views than those without. Additionally, infographics are three times more likely to be liked and shared than any other type of content.

Infographics Turn Complex into Snackable

When you have survey results or timelines to break down or step-by-step processes to show, infographics can simplify them. Readers are more likely to absorb and retain your message when you use clear icons, visual hierarchy, and color-coded sections.

Adds Impact to Your Content

Enhance the following content with infographics:

• Blog posts: Ideal for supporting long-form content and improving your on-page SEO.
• Social media: Infographic snippets are ideal for use on various platforms, such as LinkedIn, Pinterest, and Instagram.
• Reposts and Whitepapers: Visuals make professional documents more reader-friendly.

5 Ways Infographic Design Services Skyrocket Your Content Strategy

While infographics can add beauty to your content, they go beyond aesthetics—they can give you measurable results. Below are just a few powerful ways that an infographic design service can take your content strategy to dizzying heights:

They Simplify Complex Data

If you’re looking for a compelling tool for your brand’s storytelling journey, you need an infographic design service. They can turn your dense or technical information into digestible visuals. Your readers no longer have to contend with walls of text or spreadsheets, financial reports, or even workflows.

They Increase Engagement and Shares

We humans are drawn to visuals, more so if they are aesthetically pleasing. We’re more likely to interact with them. According to research, “infographics are a top 3 content format.” Make sure that you create infographics that catch the eye AND are aligned with your content goals and platform specs.

They are an Excellent SEO Booster

One of the powers of infographics lies in their ability to impact your brand’s SEO efforts. They encourage users to spend more time on your page, reducing bounce rates and contributing directly to higher search performance.

They Strengthen Your Brand Identity

Consistent branding is an excellent way to make your brand stand out. Add custom infographics to every piece of content you publish, and watch your brand build trust and recognition over time.

They Improve Conversion Rates

Infographics are great educators for your brand, but more than that, they are also good for influencing buyer decisions. They can guide viewers’ eyes toward your call to action and visually support your value proposition. When designed strategically, infographics can increase conversions.

Infographic Design Services Vs. Generic Graphic Design Services

When we think of graphic design services, we often envision designers possessing a similar skill set. That’s further from the truth. Designers have their specialties, and while one can excel in logo design, another may not perform as well but can craft killer infographics. This is why if you have a constant need for infographics, an infographic design service can be the help you need.

When Should You Choose an Infographic Design Service?

If your business has a wealth of complex data, educational content, or content marketing that requires quick comprehension, an infographic design service is what you need. Infographic designers are trained in clarity, hierarchy, and storytelling, in addition to their ability to create visual appeal.

How Infographics and Graphic Design Services Work Together

Infographic design falls under the umbrella of a broader design world. However, it can’t replace traditional graphic design services. Think of it as a nice complement to complete a successful content strategy. To avoid confusion:

• Use graphic design services for your branding, social media, and web design needs.
• Use infographic design services for educational assets, pitch decks, blog visuals, and marketing reports.

How to Choose the Right Infographic Design Service

Not all infographic design services are created equal. You need to find one that fits your brand like a tee. Below are key factors to consider:

• Portfolio and Experience: Review their past work and look for diversity in their portfolio. Look for similarities to your needs to ensure they will be a good fit.
• Design Style: Your infographic design partner should be able to adapt to your design style. They should familiarize themselves with your brand colors, fonts, and tone.
• Turnaround Time and Revisions: Review the delivery times of your infographic design service. Also, ask them about their revision policies and their scope.
• Transparency in Pricing: Look for an infographic design company that offers fixed packages and those with transparent pricing. This lets you know how much you will spend on your infographics, avoiding surprise fees and other charges.

Final Thoughts

You might think that infographics are optional design assets, but once you understand how powerful they are, they’re sure to become your content strategy staple. However, the key to great infographics is the infographic design service you’re working with.

Penji offers unlimited graphic design services, including custom infographics. You’ll get both the benefits of a graphic design service and an infographic design service, all for a fixed monthly rate. Watch our demo video here or send your first infographic design request through this link.