When attention spans become shorter, competition increases, and differentiation becomes more challenging, it’s time for a new strategy. To captivate your audiences anew, you should consider using animated advertising. It’s a practical and unique avenue to engage your target audience and convey your messages compellingly. Here’s what you need to know and how you can get it.
Table of Contents
- What is Animated Advertising?
- Are Animated Ads Effective?
- Animated Ad Examples
- Silver Arrow Band
- Starbucks’ Christmas Ad
- Follow Your Dreams (Seneca)
- Google’s Project Sunroof
- Cadbury Dairy Milk
- Say Hello (Headspace)
- Coca-Cola “Catch”
- SLURPEE (7 Eleven)
- Dreams of Digital Inclusion (Huawei)
- Play With Oreo
- Always Working On Our Happy Meal
- Rock, Paper, Scissors, Hug!
- This Heinz Commercial
- Get Animated Advertisements for Your Brand
What is Animated Advertising?
Animated ads are like commercials for your brand. It can be a simple 2d animated graphic or a long video that tells a story. In any case, they’re designed to promote your products or services. Brands have the opportunity to show off their branding and creativity through animated ads.
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Are Animated Ads Effective?
While traditional ads rely on static images, animated ads combine movement, sound, and creative visuals. This is why they have been proven to be highly effective in modern marketing. They boost engagement, enhance brand recall, and increase conversion rates, among others. Here are a few benefits of using them:
While traditional ads rely on static images, animated ads combine movement, sound, and creative visuals. This is why they have been proven to be highly effective in modern marketing. They boost engagement, enhance brand recall, and increase conversion rates, among others. Here are a few benefits of using them:
- Higher Engagement and Retention: Animated advertisements are naturally more engaging because they are visually stimulating. Movement and sound are excellent attention grabbers, helping you convey even the most complex messages or emotions more efficiently.
- Improved Brand Recognition: Animated content lets you communicate your unique identity and message in a memorable way. Compared to static ads, animated content is more likely to be recalled by viewers. This can lead to better brand recognition, especially when the animation aligns with your brand’s aesthetics or messaging.
- Versatility Across All Platforms: Animated ads are versatile as you can tailor them according to the platform you’re using. Whether you produce a 15-second ad for social media or go for a longer explainer video, they will work well across a variety of formats. Similarly, they will be effective on YouTube or Instagram, where animation and video content take the top spot.
- Enhanced Emotional Connection: This versatility of animated ads allow you to create unique experiences for your target market. They help immensely in establishing and building a stronger bond with your audience. This emotional connection is what will drive consumer behaviors, making animated ads a powerful tool in marketing your brand while instilling loyalty.
Animated Ad Examples
Below are a few examples of animated ads you can use as inspiration. Click on the name of the ad to view them.
13. Silver Arrow Band
Animation can be used for explainer videos. It is actually one of the most well-known types of animated advertising. Cartoons are a lively and easy-to-follow communication tool. They present the issue and its resolution through visual signals.
This Silver Arrow Band commercial features a clear voiceover and entertaining background music. It’s a terrific technique to get folks to pause and learn more about your services. People from various backgrounds can relate to it because of how much diversity is displayed.
12. Starbucks’ Christmas Ad
The finest time of year to display stunning animated commercials is during the holidays. Adults are more inclined to watch colorful and jolly holiday advertisements at this time of year.
Starbucks’ artwork is uncomplicated but fashionable.
This commercial does a great job of building suspense; it keeps us wanting more right up until the very end. Throughout the video, we’re wondering: “What’s this bird doing? What is contained in the gift package he is carrying? Where is this advertisement going?”
In comes the (in)famous red cups. The only non-2D thing in the ad. This makes the item stand out in a positive way.
11. Follow Your Dreams (Seneca)
Animation has the power to motivate. Struggling to get into or pick a college is the starting point of this Seneca advertisement.
The commercial offers encouragement before suggesting joining Seneca as a solution. Its message is brief but direct. It uses pleasing and fluid animation to make its argument.
Take note of how many transitions there are and how seamless they appear. The more abstract your animation is, the more dramatic your transitions can be without distracting your audience.
10. Google’s Project Sunroof
Here’s another explainer video. This one, however, has smoother animation and a more distinctive visual design. Yes, the Big Tech art style may be in vogue right now, but pop media always becomes repetitive over time. Google deserves praise for doing something creative with the style.
Templates for animated explainer videos can be quite useful. But always engage with a professional animator if you can afford to do so. It produces smoother and more enjoyable animation. Additionally, it conveys an authentic appearance, making the message more memorable.
9. Cadbury Dairy Milk
This ad is a rather simple story. An alien discovers Cadbury Dairy Milk Chocolate. He breaks it off and gives it to his friends, who in turn start dancing along with him.
They run into a little issue—the bar is now empty. No more chocolate? Oh no!
Luckily, they immediately find a space shuttle that’s housing dozens upon dozens of the sweets. They all start dancing again. The end.
This is a 3D animated short that’s made for children. If there’s one thing that catches children’s attention, it’s dancing and singing. There’s a reason why so many animated movies have a “dance party ending.”
This is a case of knowing your target audience and using it to create an effective animated advertisement. To top it all off, it ends with some engaging typography animation.
8. Say Hello (Headspace)
Character creation is crucial. It’s not required for the designs to be human to be relatable. However, they must possess human-like traits.
These cute, monster-like figures will draw you in right away. They’re just…so adorable. In less than a minute, the commercial clarifies concepts by using straightforward wording and interesting animation.
7. Coca Cola “Catch”
Here’s another animated holiday advertisement. Winter is when the fabled Coca-Cola polar bears typically appear.
The animated narrative ad depicts a polar bear attempting to collect a bottle of Coke that has been thrown his way. When his polar pals try to assist him, he knocks them to the ground in the process.
He ultimately succeeds in catching it, proving that individuals would go to any lengths to obtain a decent bottle of Coke.
Once more, concise, interesting, and easy to understand.
6. SLURPEE (7 Eleven)
Here’s one that’s quite special. Motion graphics and an original 2D art style are both used in this animated advertisement. It has the smoothness of motion graphics and the mood of a contemporary 2D cartoon program.
Instead of telling a straightforward plot, it enthralls you with vivid colors and unique character designs. Even though the product at the end stands out from the animation style, you can notice that the advertisement itself adopted the product’s colors.
This demonstrates the power of fantastic branding.
5. Dreams of Digital Inclusion (Huawei)
This advertisement is really textural. Seriously, the characters look like toys! Additionally, it has a peaceful color scheme and a relaxing soundtrack. This invokes nostalgia and reminds the audience of more innocent times.
The ad tells the tale of a robot who desires to help out. He shares many thoughts with others around him. This animated advertisement transports viewers to locations where their service may be of assistance.
Overall, although having very little dialogue, it conveys a great message.
4. Play With Oreo
When we think of animation, we often think of Disney movies or Pixar films. Things that have a narrative. While telling a story is always a great way to advertise, it’s not the only way to do so. This Play with Oreo advertisement is engaging, fun, and colorful. It uses abstract imagery paired with a super cool jingle. It’s the perfect commercial to target a child audience. When targeting kids, you must do anything and everything in your power to capture their attention while still emphasizing your product.
The process is more grueling than it looks, but Oreo demonstrates a flawless execution.
3. Always Working On Our Happy Meal
In this instance, stop-motion and 3D animation are combined. This results in a quicker process with unique artwork. Additionally, the advertisement is educational. Both parents and children can enjoy it.
Parents are reassured that the food their children are consuming is nutritious (even though there are MUCH better things you can be feeding your kids).
More credibility is provided by the fact that the narrator is also a character.
2. Rock, Paper, Scissors, Hug!
Android’s anti-bullying advertisement is a great example of animated advertisements being used to spread a positive message. This ad features a group of animated characters who are all completely different objects. The use of a pun throughout is a great way to immediately capture attention. Then the slogan appears at the end: “Be together. Not the same.” Such a powerful message to convey. The animation quality is superb and it’s clear that a lot of thought went into this ad. It’s great when people use art to spread good in this world.
Hopefully, this ad will inspire other companies to create similar campaigns. Not only will it boost their likeability, but it will also help make the world a better place.
1. This Heinz Commercial
Not gonna lie, this 3-minute video made me wanna cry on multiple occasions. It tells the beautiful story of a man who got hired to work at the Heinz company. Through the animated advertisement, we see him get older, find himself a wife (a fellow Heinz employee), get married, and have two children.
The key thing to take notes on is the storytelling. The commercial has a simple but clear beginning, middle, and end. It’s nothing too dramatic or complex, but it’s structured narratively. Although Heinz sprinkles its products throughout the animation, it doesn’t feel like your typical advertisement. It has entertainment value.
What’s interesting is that Heinz put a good amount of effort into establishing this protagonist’s personality. We can detect from his appearance, facial expressions, and actions that he’s a quirky, awkward, but determined guy. This gives us an attachment to the character, making us more likely to root for him when he’s going in for an interview, conducting experiments, and trying to get the girl.
The animated advertisement definitely gives off a Pixar vibe. Not only is it 3D animated, but the character designs are detailed and filled with color. Not to mention, the background music has a cheerful and classic sound. It’s no shock that the ad made me want to cry. Being reminded of childhood, even in a passing advertisement, is enough to garner an emotional response from the audience. It’s one of the core benefits of nostalgia marketing.
Get Animated Advertisements for Your Brand
Animated advertisements are some of the most creative and engaging ads around. They often tell a story, use humor, or showcase intriguing imagery to capture our attention. By studying these thirteen examples, you can learn how to create an animated ad that stands out from the rest and engages your audience.
Now, you must be wondering where you can get stunning animated ads done for your brand. Look no further, Penji is an excellent option. Our unlimited graphic design service lets you collaborate with our talented designers, who specialize in animation, to bring your ideas to life. Below is an example of what Penji can do for you:
Watch our quick demo video here or send your first animated advertisement design request today through this link.
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