Videos are compelling ways to explain complex products, services, or information. Also, when it comes to video advertising, YouTube is every marketer’s go-to platform. And one requirement for your YouTube channel is using the proper YouTube banner size.
So what is a YouTube banner, and why do you need to create the appropriate YouTube banner size? Read our comprehensive review on the correct YouTube banner sizes.
A YouTube banner is the horizontal image strewn across the top of a YouTube page. It’s also known as YouTube Channel Art or Header Image.
The YouTube banner contains compelling visuals that convey your brand identity. It can also display the most important company updates, contact information, links, and more. This way, users will instantly know what your company is offering and what makes your brand unique.
A YouTube Channel Art is what users will initially see on their favorite channels. And this is why you must integrate the YouTube banner best practices to make a good first impression. And that includes adhering to the YouTube banner size guidelines.
Below are a few YouTube banner examples:
In this banner ad, the different shapes with various colors are eye-catching and akin to Google’s playful branding. The hashtag symbol and Google’s logo is also displayed front and center. If you’re a newbie in your niche, it’s recommended to always display your logo and other elements for brand recognition.
The big sports and gadget brand showcases a simple channel art with only the text HERO 9 BLACK on different, dark hues. This is a way to instantly promote their latest waterproof camera. Plus, GoPro included a link to their website and their social media icons.
The simple red bag indicates travel, which is what the platform is all about. It’s a platform where travelers make their bookings and read reviews and ratings about restaurants, accommodations, and whatnot.
The recommended YouTube banner size to use is 2560 x 1440 pixels. However, if you’re viewing the YouTube banner on a laptop, the images might not display entirely when you’re viewing it on your mobile phone. So when you’re creating your header image, there are three things to consider:
Here’s how your banner ads are viewed:
Expect your banners to be viewed on multiple gadgets with various screen sizes. Not sticking to the correct YouTube banner sizing will compress your image and decrease its quality. And this is not good for the user experience.
YouTube suggests that Channel Art images should be 2560 pixels in width and 1440 pixels in height. On top of this recommended size, here are other YouTube banner sizing requirements:
Also known as the “safe zone,” the YouTube safe area is where brands display their channel name, a custom logo, tagline, and other vital information. You want to always consider the safe area because it carries the essential information to make or break views.
Since YouTube channels are viewed on multiple screen sizes, you want the safe area to have the minimum size. So whether you’re viewing the banners on a laptop or mobile phone, users can still legibly read the critical information.
The recommended safe area should be 1546 by 423 pixels. The safe zone must also be displayed in the middle to ensure that the text is readable on all screen sizes.
Depending on the video format and platform, YouTube displays videos with varying aspect ratios. The standard YouTube aspect ratio for your videos is 16:9.
If, for example, your video has a different aspect ratio, the platform will automatically adjust to an acceptable size to match your videos and user’s device.
YouTube also adds padding for vertical views on desktops or laptops. With an aspect ratio of 9:16, a white or dark grey padding may be added to your videos. A good rule of thumb is to avoid adding padding to your videos to prevent interfering with YouTube’s automatic adjustments.
Once you know the proper YouTube banner size guidelines, it’s time to upload your header images. It’s also pretty easy as it takes these simple steps:
1. Sign in to your YouTube channel. Click “Customise Channel.”
2. Click “Branding” on the menu header.
3. Scroll down and choose Banner Image. Click UPLOAD.
4. Choose your chosen file from your computer.
5. The image must be at least 1024 x 576 or else, you’ll get this error message.
6. You’ll see a preview of how the image will appear on various screen sizes. Adjust the crop if necessary.
7. Finally, click “Select” if you’re satisfied.
Don’t neglect your YouTube banner designs and think you can DIY through YouTube banner design tools. Entrusting this vital task to experts like Penji ensures that every user visit or view is fruitful. Plus, you’re guaranteed that professional designers will adhere to the proper YouTube banner size requirements. Whether you’re increasing brand awareness, website traffic, or conversions, make your banner scream your brand personality.
If you want to experience quick, quality, and affordable graphic design, try Penji for 15 days. You’ll get your money back if you’re not happy with the service. And the best part is you’ll only be paying a fixed monthly rate for unlimited designs. Sign up here and submit your first YouTube banner design!
Updated May 31, 2021
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