How to Choose the Right Social Media Design Solution for Your Brand

These days, a strong social media design solution is a non-negotiable. 

With over 5.4 billion people using social media as of July 2025 (that’s nearly two-thirds of the world’s population), your brand doesn’t just need to show up; it needs to stand out.

But with endless platforms, evolving trends, and the constant pressure to post something scroll-stopping, creating eye-catching visuals consistently can feel like a full-time job.

That’s where the right design support makes all the difference. Let’s break down how to choose a design partner that gets your brand, fits your budget, and helps you keep up with the speed of social.

What Is a Social Media Design Solution?

A social media design solution is a service or system that helps brands create visually consistent, engaging, and on-brand content across social platforms. That said, it goes beyond just choosing nice fonts or throwing a logo on a template. In short, it’s about building a cohesive visual identity that tells your story, post after post.

Why is this crucial? Simple. With billions of people scrolling every day, eye-catching design has become the baseline. As of February 2025, Facebook alone had 3.07 billion monthly active users, with YouTube close behind at 2.53 billion. Platforms like Instagram and WhatsApp, meanwhile, each had 2 billion, while TikTok trailed at 1.59 billion. 

Given the numbers above, it goes without saying that there is much competition for attention, and mediocre graphics won’t cut it.

That’s where graphic design for social media comes in. After all, visual assets shape how people perceive your brand, may they be in the form of:

• Branded carousels
• Reels
• Infographics
• Story templates

And if you’re short on time or design skills, graphic design services, especially unlimited ones, can give you access to consistent, professional content without the stress of hiring an in-house team.

Signs You Need Help with Social Media Design

If you’re seeing sluggish engagement, mismatched branding, or chaotic content planning, it may be time to consider a social media design solution.

But first, let’s look at how often businesses are publishing visual content. According to a report, over 40% of marketers post visual content 5-10 times a week, while another 36.2% post 2-5 times weekly. 

Without a doubt, that’s a heavy lift for anyone handling design solo and without getting any graphic design services for social media. Also, it becomes all the more harder if you’re aiming for consistency, creativity, and speed.

So how do you know it’s time to outsource or level up?

• Posts look off-brand or inconsistent. Strong social media branding means your colors, fonts, and tone stay cohesive, even across different platforms.
• You’re spending too much time designing instead of strategizing. Good design matters, but not at the expense of running your business.
• Engagement is low despite frequent posting. Design plays a major role in how your audience interacts with content.
• You’re recycling old visuals just to stay active. A steady stream of fresh, tailored content is key in competitive social media marketing.
• You lack the tools, time, or expertise. Canva templates can only take you so far before everything starts looking the same.

Types of Social Media Design Solutions

Here are a few types of social media design solution options to consider to boost your marketing strategy:

1. DIY Tools

First, let’s start with the cheapest solution – DIY tools. Platforms like Canva make it easy to plug your ideas into a social media design solution template and churn out posts quickly. 

And with drag-and-drop features and an endless library of social media design templates, it’s no wonder such tools have become a go-to option for implementing social media marketing strategy for small businesses without spending anything.

.Pros:

• Easy to use, even without design experience
• Free for basic features

Cons:

• Limited customization; your brand may start to blend in
• Time-consuming as your design needs grow
• Not scalable for large campaigns or multiple platforms

2. Freelancers

Next, another popular option for creating social media graphics is hiring freelancers. Whether you’re browsing platforms like Upwork or Fiverr, it’s easy to find designers offering social media graphics.

And it’s more common than you might think. In fact, a survey found that four out of five businesses worldwide now outsource tasks to reduce costs and tap into specialized talent. That includes design work, especially when in-house resources are limited.

When you hire a freelancer, you often get access to someone with a unique style and a portfolio of social media graphics examples that you can use as inspiration.

However, getting consistent social media graphic design services from freelancers may not always be smooth sailing. After all, quality and turnaround times vary, depending on the freelancer.

Pros

• Access to diverse design styles and creative input
• Pay-per-project flexibility

Cons

• Limited availability during peak times
• Difficult to scale or streamline long-term design needs
• Risk of off-brand visuals across different campaigns

3. Unlimited Graphic Design Services

Last but not least is the design model taking the world by storm: unlimited graphic design. Service providers like Penji offer a scalable, subscription-based model where you can request as many designs as you need, often with a fast turnaround. 

For brands that rely heavily on graphic design for social media marketing, this is a game-changer. Instead of stressing over DIY tools or vetting new freelancers every month, you can simply send over a brief. After which, you can relax and wait as the custom social media design services deliver tailored images.

And because you’re working with professionals, they can also help you brainstorm fresh social media graphic design ideas that align with your campaigns, goals, and branding.

Pros

• Predictable flat-rate pricing
• Fast turnaround and high output
• Consistent, on-brand visuals aligned with your branding kit
• Access to professional designers and creative support
• Great for agencies, marketers, and growing brands

Cons

• Monthly commitment required
• Might not work for you if you only need a design or two per month

The Lowdown

Whether you’re experimenting with DIY templates, trying your luck with freelancers, or ready to scale with professional help, the goal is the same: build consistent, engaging visuals that truly reflect your brand.

Why choose Penji? Penji offers unlimited graphic design services tailored for businesses, marketers, and agencies who need fast, on-brand, and consistent content, without the agency price tag.

Check out our portfolio or watch a quick demo to explore how Penji can boost your visibility, engagement, and conversions.