July 1, 2020, by Katrina Pascual
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Some small businesses believe they don’t need a website because they’re too small to own one. However, it’s essential that small businesses have a website. Even just owning a domain and using a good template may help. If you have the resources, outsource your designs to experts. After all, time management is important. This way, you could focus on your tasks and increase your productivity.
You should have a professional website design because they say that you have 50 milliseconds to impress a visitor on your website. So, if you want to get more revenue, you’ll need a solid small business website design to convert your visitors into loyal customers.
In this article, we enumerate website design tips to drive sales to your company.
Hero images can help convert your visitors into customers. You should have a hero image that will capture your audience’s attention. It’s also a big part of small business website design. Examples of hero images you could use:
In this instance, look at the Bite Toothpaste Bits homepage. Immediately, your attention goes to the brushes and the small bits. It’s also a plus for Bite Toothpaste Bits because they used high- quality images to show off their products. That way, it’s more enticing for customers and might enable them to click on the “Shop Now” Call to Action (CTA) button.
If you want to stand out from your competitors, you might need to take a different approach to your small business website design. One of the website trends that many websites use is a split-screen layout. It demonstrates that you want to shine a spotlight on different things. Maybe, you want to save up on space as well. Either way, it’s not a bad idea to execute this on your website.
Look at how Malai designed their website with a split screen. Once you load the homepage, you’ll see they introduce visitors to their ice cream. On the other hand, they’re also leading the visitor to check out their flavors in-store as well.
Part of a small business website design is to choose fonts that match your branding and personal preferences. You want to have a font that would catch the attention of your target audience. It can be a challenging task, especially you have serif and sans serif fonts to think about, then sizing, and then colors.
However, don’t sweat the small stuff like fonts. Just go with what you think is right for the website.
If you need to, though, you can use a combination of sans serif and serif for the important copy on your website. Perhaps use the serif for headers while sans serif for the body.
Take inspiration as to how Thing Industries use the fonts consistently on each page. They use a sans serif font on each page of their website. It’s appropriate for the whole website, and they even change up the colors or sizes depending on what the text requires.
Less is more, so they say. Sometimes in designing a website, you want to keep it neat. Maybe that’s part of your business ideals, or perhaps you don’t want too much fuss on a website. You can also go for a minimalist website so your page loads faster.
Get inspired by the D-iD website. The website greets you with a copy of what they do in a nutshell. Then you’re guided by a navigational cue, so that you can see an example of their projects. As you scroll further down the homepage, you can learn more about them. They execute white space well.
At the bottom of the page, you can contact them through different channels.
A growing trend in website design is applying asymmetry. Asymmetry will help shift focus to the different locations on the website. The idea of asymmetry will allow your visitor to navigate to different pages.
Perhaps it’s a coincidence, or it was deliberate, but the hero image on The Happy Prints website doesn’t have symmetry too. You’ll see more examples of how they implemented asymmetry with photos and shapes. If you also notice that one photo and some graphics adjust as you go up and down the site. It’s a cool feature on the site.
In creating your website design, you should remember one important aspect: branding. It’s crucial because you want people to remember your company. Your website is vital to ensure that your customers recognize your brand immediately. Plus, you need to show off your pride for your brand.
If you want to get an idea of how branding works, even in the subtlest ways, check out this example from Palo Alto. Their website is consistent with their color branding on the site. You’ll notice green and blue elements on several pages, even using gradients. Plus, based on their logo, you’ll see sharp edges on some icons or components, which is a nice touch.
If you want to increase sales, adding a landing page will do just the trick. It’s a well-known practice on any website that’s selling anything. It makes it easier for you to convert visitors as customers, so that a landing page can give you an edge against your competitors.
Here’s Two Chimps Coffee’s take on a landing page. Some would usually have the usual rectangle with a CTA on the site, leaving us to take a sneak peek of the content below. Meanwhile, for Two Chimps Coffee, the landing page takes centerstage. You see an illustration of two chimps and coffee-related items. Your eyes would immediately dart to the CTA button as well because the outline is thick, and it catches your attention.
Navigation is key in website design. Even if it’s related to responsiveness and user experience, website design still plays a role in navigation.
You need to have the menu on top or the side. A clickable logo that leads them back to your homepage. Then remember to add the links to other pages as well. Plus, the footer is also essential. Experts would say that navigation should be intuitive.
Of course, the design comes in because you need to make sure you follow a layout that will guide your visitor to do things while they’re on the website. Examples include buying your item, checking out an item, or contacting you when they need help.
Look at how Studio Neat arranged their layout so you can navigate their website in a breeze. You’ll see the header or landing page first. Then below the fold, you’ll see their handmade products. When you click on any of the items, you’re led to the product page. If you want the product, you can easily click buy, or if you’re going to surf some more, you can go back to their homepage.
Social proof can improve your sales because you’re getting recognition from known customers or big names in the industry or the media. If people see that many like your product, they could try it. Examples of social proof are:
Many would put social proof below the fold, while some would add logos of those that mentioned the brand just below the header or landing page. Either way, adding social proof is a necessity for your small business website.
Take a look at this example from Frank Body. The social proof they added on the site is the mentions about their products in the media. It’s a simple carousel design that adds a short copy from the review in the media, a logo of the publication, and a featured product.
Since most of us who have an internet connection use smartphones, in turn, we see a rise of people surfing on their phones rather than a computer. That’s why you shouldn’t neglect this small business website design tip. Don’t forget to optimize your website on mobile.
You don’t want the visitor to view the website as if they saw it on a desktop. Not fitted to the screen or images are big that they have to zoom out.
Here’s an example from Neuro. Their mobile website is the same as it is on the desktop version. Both mobile and desktop versions are responsive so a point goes to them. You don’t have to zoom in on the photos either since they’re fitted well on a screen as well.
Make your small business known on the internet. That way, more visitors flock to your website and your physical store (if you have one). You might be losing leads if you don’t own a domain.
If you have a website, remember that website design matters. Website design is a huge factor in sales. You don’t want visitors to leave your website. Remember these ten website design tips because they can make your customers click on the shop and buy buttons.
Penji is an unlimited graphic design service that can fulfill your small business website design needs. You can check out our portfolio here. And if you think Penji has what it takes to accept your website request, schedule a demo to get started.
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