If you’re setting up an online store, Shopify is the best platform to launch. After all, it’s a comprehensive eCommerce solution, helping online store owners with site hosting and management, marketing, and sales. However, not all online store owners host their site with the eCommerce platform and opt for Shopify competitors. But which ones are the best options?

Shopify in a Nutshell

ecommerce platform

Before we discuss Shopify competitors, here’s what you need to know about Shopify first!

  • You can use Shopify themes to design your online store. Plus, you can launch your store instantly!
  • Set up various payment methods for local or worldwide customers.
  • Shopify has diverse marketing tools to help you promote your business!
  • Streamline shipping with various carriers.
  • Integrate multiple apps into your eCommerce store to make it run seamlessly.
  • You can manage various brands in one account.
  • Finally, you can cross-post listings to other stores like Walmart or social media channels!

Pricing:

  • Basic – $25/mo
  • Shopify – $65/mo
  • Advanced – $399/mo

1. WooCommerce

ecommerce platform

Ideal for: eCommerce owners with WordPress sites

WooCommerce is considered one of the best Shopify competitors. This eCommerce solution is a plug-in you can integrate into WordPress. When you sign up for WooCommerce, your eCommerce website will be on the popular hosting solution. But what can you expect with WooCommerce?

  • Web Design and Site Setup: Don’t know how to code a website? WooCommerce has a no-code customization feature, allowing you to launch your website when you register on the same day! Or, you can use web design themes!
  • Payments: The eCommerce solution has a built-in payment solution, Woo, enabling you to integrate Apple and Google Pay, Visa, and Mastercard for local and international payments.
  • Marketing: No need to leave WooCommerce when promoting your business. You can start email marketing campaigns and create ads in one place!
  • Shipping: Ship your items directly with WooCommerce. Ship locally and globally with USPS and DHL! 
  • Integrations: Yes
  • Multi-Brand, Site, or Store Management: Yes
  • Cross-Channel Posting: Yes, with Integrations

Pricing:

  • Essential – $39/mo
  • Performance – $70/mo

How does WooCommerce compare to Shopify?

Shopify and WooCommerce offer the same features. However, Shopify has more scalability with pricing.

2. BigCommerce

ecommerce platform

Ideal for: B2B and Enterprise eCommerce stores

Although BigCommerce caters to enterprise or B2B eCommerce stores, a small or startup eCommerce store can still use BigCommerce for all online store needs. 

Here are the BigCommerce features:

  • Web Design and Site Setup: They have low to no code options to get your site up and running in no time! Moreover, connect your WordPress site to BigCommerce seamlessly. Plus, like other eCommerce platforms, you can use themes to customize your online store!
  • Payments: Accept international payments from 100+ payment solutions.
  • Marketing: Only an analytics and reporting dashboard is available for marketing. However, you can integrate marketing tools into your BigCommerce account.
  • Shipping: You can use any of BigCommerce’s reliable shipping partners to deliver your quality products to your clients or customers globally or worldwide!
  • Integrations: Yes
  • Multi-Brand, Site, or Store Management: Yes
  • Cross-Channel Posting: Yes

How Does BigCommerce Compare to Shopify?

Shopify has an advantage over BigCommerce with marketing tools. BigCommerce doesn’t have those except for analytics. However, you can still optimize your eCommerce store through SEO and connect it via your social media accounts.

Pricing: Request Pricing

3. Wix

ecommerce platform

Ideal for: Dropshipping and small eCommerce stores

Wix is another option to consider when opening your online store. Like other Shopify competitors, Wix has a comprehensive list of features to bring your online store to life. But what else can you expect when using Wix?

  • Web Design and Site Setup: They have over 100+ web design templates to choose from when launching your online store. Meanwhile, you can start your website instantly or migrate it if you want to Wix.
  • Payments: You can connect Wix Payments to your Wix store. 
  • Marketing: Create ad and email marketing campaigns without leaving your store! You can change the game by adding marketing integrations to your online store!
  • Shipping: Use Wix partner shippers to help you deliver items to customers on time!
  • Integrations: Yes
  • Multi-Brand, Site, or Store Management: Yes
  • Cross-Channel Posting: Yes

Pricing:

  • Basic – $17/mo
  • Unlimited – $25/mo
  • VIP – $35/mo

How Does Wix Compare to Shopify?

Shopify has an advantage over BigCommerce with marketing tools. BigCommerce doesn’t have those except for analytics. However, you can still optimize your eCommerce store through SEO and connect it via your social media accounts.

4. Squarespace

ecommerce platform

Ideal for: small eCommerce businesses

Although Squarespace is known for service-based website hosting, Squarespace can also host your eCommerce store. Here’s what you need to know about this Shopify competitor:

  • Web Design and Site Setup: Access various optimized web design templates! Plus, you can create and launch a site in one day!
  • Payments: Available via PayPal and Stripe integrations.
  • Marketing: Email marketing and banners or promotions are their primary marketing tools. You can use their analytics dashboard to monitor your performance.
  • Shipping: Install Shipping extensions to deliver items to customers.
  • Integrations: Yes
  • Multi-Brand, Site, or Store Management: Yes
  • Cross-Channel Posting: Social media only

Pricing:

  • Personal – $23/mo
  • Business – $33/mo
  • Commerce (Basic) – $36/mo
  • Commerce (Advanced) – $65/mo

How Does Squarespace Compare to Shopify?

Squarespace allows for more flexibility for customers to receive their items. Online stores can choose between a pick-up or delivery option.

5. Ecwid

ecommerce platform

Ideal for: small eCommerce businesses

Formerly Magento, Ecwid is another Shopify alternative to consider! This is an online store creator, and it’s best you have a website to integrate your online store into. But what makes Ecwid a great Shopify competitor? Here are its features:

  • Web Design and Site Setup: You can build an online store in minutes!
  • Payments: You can use Lightspeed Payments to streamline the purchase-to-checkout workflow.
  • Marketing: Ecwid allows you to create Google and social media ads and email marketing.
  • Shipping: Create shipping labels and set shipment flat rates! 
  • Integrations: Yes
  • Multi-Brand, Site, or Store Management: Yes
  • Cross-Channel Posting: Yes

Pricing:

  • Free
  • Venture – $19/mo
  • Business – $39/mo
  • Unlimited – $99/mo

How Does Ecwid Compare to Shopify?

Adobe Commerce is for more advanced users, who may require web development services to keep your online store running smoothly.