45 Graphic Design Services You Never Knew You Could Hire For Now

Graphic design sounds like a simple job, but it can encompass a lot. Not every designer is good at every medium, and customers often discover this the hard way.  

If you run a business or especially an agency, you’ll need a wide scope of different design projects completed on a regular basis. This allows you to build brand recognition, attract customers, demonstrate professionalism, and ultimately raise revenue.

In this blog, we’ll cover the gamut of services provided by graphic designers you can order beginning with the obvious and continuing to more creative options you may not have thought of.

Table of Contents

• Logo design
• Brand identity design
• Website design
• UI/UX design
• Print design
• Social media graphics
• Business card design
• Packaging design
• Infographic design
• Letterhead and stationery design
• Banner and signage design
• Icon design
• Typography design
• Book cover design
• Magazine layout design
• T-shirt and merchandise design
• Illustration
• Product label design
• Menu design
• Presentation design
• Email newsletter design
• Vehicle wrap design
• Trade show booth design
• User manual design
• Digital ad design (banners, display ads, etc.)
• Annual report design
• CD cover design
• E-book design
• Invitation and greeting card design
• Photo editing and retouching
• Brand guidelines creation
• Motion graphics
• 3D modeling and rendering
• Visual content for e-learning
• Environmental graphics (signage, wayfinding)
• Virtual event graphics
• Webinar slide deck design
• Podcast cover art design
• Custom illustrations for digital products (icons, avatars)
• Social media advertising design
• Billboard design
• Packaging prototypes
• Architectural visualization graphics
• Storyboarding
• Art direction
• User interface animations

Graphic Design Services

Logo design

Logos come in all shapes and sizes – typically circle, square, or triangle. But more importantly, a logo should be clear, distinctive, and aligned with the brand’s identity. It needs to look good at any size and work across digital and print platforms. A strong logo captures the essence of the company while being simple enough to be memorable.

Brand identity design

Branding is more involved than most people realize. Simply throwing together visual elements can leave your audience confused or disengaged. Building a strong brand identity means unifying colors, typography, logos, imagery, and tone into a cohesive visual story — one that reflects your values and resonates with your audience at every touchpoint.

For example, Apple is a prime example of a powerful brand identity. From its minimalist logo to the clean design of its products and website, every element aligns perfectly to communicate simplicity, innovation, and sophistication, creating a memorable and consistent brand experience.

Website design

Your website is the single most important design project you’ll ever embark on. It’s more than just the initial design — every update, upgrade, and change you make helps reinforce and evolve your brand identity. A well-designed website not only captures attention but also strengthens your brand’s message, establishes trust with your audience, and drives business goals. Keeping it up to date ensures that your brand direction remains clear and relevant, helping you stand out in a competitive market.

UI/UX design

UI/UX designers focus on creating interfaces that are both visually appealing and intuitive, ensuring a seamless and engaging experience for the user. UI (User Interface) design focuses on the layout, colors, and interactive elements, while UX (User Experience) design ensures the overall journey is easy, enjoyable, and efficient. Together, they enhance the usability of a website or app, helping keep users engaged and satisfied, ultimately improving conversion rates and customer retention.

Print design

Print design encompasses materials like brochures, flyers, posters, and business cards. This type of design allows you to communicate key information — from sales and discounts to events and promotions — in a tangible, eye-catching way. Well-executed print design not only grabs attention but also reinforces your brand identity, creating a lasting impression on your audience.

Social media graphics

Social media graphics have become one of the most in-demand design services today. Many businesses struggle to create consistent, engaging content that resonates with their audience, whether due to time constraints, lack of motivation, or limited expertise. The key is to choose a designer who not only understands your brand’s voice but also knows how to captivate and engage your specific audience through visually appealing, shareable content.

Business card design

Business card design has evolved significantly. Gone are the days of basic, uninspired cards handed out at networking events. Today, a well-designed business card is a powerful tool for making a lasting impression. A skilled designer can create a card that reflects your unique personality and profession, using elements like color, typography, and layout to ensure your card stands out and leaves a memorable mark on potential clients or contacts.

Packaging design

Attractive and functional packaging can make or break a new product launch. It’s not just about looking good; it’s about creating an experience that captures attention and communicates your brand’s value. When done right, packaging can even serve as free advertising, as it’s often shared on social media or displayed in public. High-quality packaging design reassures customers that they’ve made a smart purchase, enhancing their confidence in the product from the moment it arrives at their doorstep.

Infographic design

Infographic design is all about transforming complex information or data into visually engaging, easy-to-understand graphics. By combining compelling visuals, text, and data, infographics make it easier to communicate key ideas quickly and clearly. They can elevate presentations, enhance web content, or make social media posts more shareable, effectively capturing attention and simplifying difficult concepts for your audience.

Letterhead and stationery design

While stationery is often considered outdated in the digital age, having custom, branded letterheads and stationery can still make a strong impression in certain situations. Whether it’s for formal business correspondence, contracts, or personalized thank-you notes, high-quality, branded stationery conveys professionalism and attention to detail. When you do need physical documents, custom stationery ensures that your brand is represented consistently and memorably.

Banner and signage design

Banner and signage design focuses on creating large-scale graphics that grab attention for advertising, events, or informational purposes. Whether for a storefront, trade show, or event, these designs are optimized for maximum visibility and impact. The right design ensures that your message is clear, compelling, and easy to read from a distance, helping to draw in customers and effectively communicate your brand.

Icon design

Icons are small but powerful graphical symbols that represent actions, objects, or concepts in user interfaces and digital products. Though often overlooked, well-designed icons can add that essential touch of clarity and style to your brand. They simplify communication by visually representing key functions or ideas, helping users navigate and interact with your digital experience more intuitively.

Typography design

Typography is the art and technique of arranging type to ensure written language is not only legible and readable but also visually appealing. It involves choosing the right fonts, sizes, and spacing to enhance the message being communicated. Effective typography can elevate your brand’s identity by pairing fonts that complement each other, creating a harmonious look that strengthens your overall design and appeals to your target audience.

Book cover design

A great book cover design, including both front and back, must balance aesthetic appeal with marketability. It needs to capture the essence of the book while appealing to potential readers at first glance. The design should not only reflect the genre and tone of the book but also stand out on shelves or online platforms, encouraging readers to pick it up and explore further.

Magazine layout design

Magazine layout design involves the thoughtful arrangement of text, images, and graphics to create a visually engaging and cohesive publication. The goal is to ensure that each page flows seamlessly, guiding the reader’s eye while maintaining a balanced, polished look. A well-designed magazine layout enhances the reader’s experience, ensuring both aesthetic appeal and clear communication of the content.

T-shirt and merchandise design

T-shirt and merchandise design has become increasingly popular, especially for “print on demand” businesses. These designs can be created as one-off projects or in bulk, offering businesses the flexibility to produce unique products for their brand or special campaigns. Effective merchandise design not only reflects the brand’s personality but also appeals to customers, making it a great tool for building brand recognition and loyalty.

Illustration

Illustration adds a unique, custom touch to your brand. It involves creating artistic drawings or images that can be used across various mediums, including books, magazines, ads, and digital media. Illustrations enhance storytelling, evoke emotions, and boost engagement, offering a more personalized and creative way to connect with your audience.

Product label design

Even something as small as a product label can make a big impact on your brand. While often overlooked, a well-designed label reflects the quality and professionalism of your product. A designer can help you perfect the little details — from typography and color to layout — ensuring your brand stands out on the shelf and builds trust with customers, even in areas they may not consciously notice.

Menu design

Restaurants often need menu updates, especially those with seasonal offerings. A well-designed menu not only showcases your food but also enhances the dining experience. A designer can help bring your menu to life, ensuring it aligns with your eatery’s unique style, atmosphere, and brand, while also making it easy for customers to navigate and decide on their next meal.

Presentation design

Presentations are essential for business pitches, investor meetings, or internal company updates. However, professionals often prefer to focus on content rather than design. A skilled designer helps by creating visually appealing layouts, custom templates, and incorporating graphics or infographics that enhance your message. This ensures your presentation looks polished, engaging, and supports your narrative, allowing you to focus on delivering your ideas effectively.

Email newsletter design

Email newsletters have evolved in recent years, as audiences are bombarded with countless messages daily. To stand out, brands must be concise, clear, and speak directly to the reader’s needs. Custom-designed email templates and graphics help showcase your best offerings, highlight key features, and drive engagement. A well-designed newsletter ensures your message is not only noticed but also compelling enough to prompt action.

Vehicle wrap design

Vehicle wraps are a unique and unconventional advertising technique that can offer significant visibility for your business. By transforming your vehicle into a mobile billboard, you can reach a wide audience while on the move. For businesses that rely on local exposure or travel frequently, vehicle wraps can be a highly effective and cost-efficient marketing tool to increase brand awareness and attract new customers.

Trade show booth design

If your business regularly participates in trade shows or similar events, working with a designer can elevate your booth’s appeal and effectiveness. A designer can help create eye-catching banners, custom cutouts, interactive displays, and table setups that not only attract more visitors but also clearly communicate your brand’s message. A well-designed booth helps you stand out in a crowded space, ensuring your business leaves a lasting impression on potential clients and partners.

User manual design

User manuals may not have a reputation for being exciting or visually engaging, but with the right design, they can be both functional and appealing. A designer can enhance the readability and user experience by adding well-organized layouts, clear typography, and helpful visuals like diagrams and icons. These subtle design tweaks make a manual easier to navigate, improving overall user satisfaction and ensuring instructions are followed correctly.

Digital ad design (banners, display ads, etc.)

Digital ad design is essential for capturing attention in a crowded online space. Designers are responsible for creating visually striking ads that immediately communicate your message and prompt action. Whether it’s a banner ad or social media display, a well-crafted design needs to grab the viewer’s attention and make them feel compelled to click, increasing engagement and driving conversions.

Annual report design

Annual reports are especially important for nonprofits, as they showcase accomplishments, financial transparency, and the impact of donations. A well-designed annual report helps foster donor trust and communicates the organization’s achievements in an engaging, visually appealing way. With the right design, these reports can inspire readers, highlight key successes, and effectively convey the nonprofit’s mission and future goals.

CD cover design

While CDs may be considered outdated in the digital age, many modern artists still opt for physical formats like vinyl and CDs as a nod to the past. A well-designed CD cover can leave a lasting impression, enhancing the physical experience of owning music. It adds an artistic touch, giving fans something tangible to connect with, and can serve as a powerful extension of the artist’s visual identity.

E-book design

The cover of an e-book is often the deciding factor in whether potential readers will engage with it. A thoughtful and visually appealing e-book design invites readers into the content, conveying the tone and subject matter while enticing them to explore further. A strong e-book design can increase downloads and enhance the reader’s experience.

Invitation and greeting card design

Personalized invitations and greeting cards are an excellent way to reinforce your brand at business events, client appreciation activities, or holiday greetings. By aligning the design with your company’s visual identity, these materials can strengthen business relationships and leave a lasting, professional impression.

Photo editing and retouching

Photo editing and retouching are essential to ensure your images look polished and professional. Whether it’s product photos, marketing materials, or social media content, high-quality, refined visuals elevate your brand and improve its overall appearance, making a positive impact on potential customers.

Brand guidelines creation

Brand guidelines are vital for maintaining a consistent and cohesive brand identity. They define key elements such as logos, color schemes, typography, and imagery, ensuring that your brand communicates the same message across all materials. A designer can help create these guidelines, allowing your brand to present a unified and professional image across all touchpoints.

Motion graphics

Motion graphics have become an indispensable tool in digital marketing. Brands use motion graphics to create dynamic and engaging video content, helping to capture attention on websites and social media platforms. These moving visuals elevate your messaging and boost user engagement.

3D modeling and rendering

3D modeling and rendering are used to create highly detailed and realistic visualizations of concepts and products. This design technique is especially useful in product design and promotional materials, allowing clients to see a lifelike representation of an idea before it’s finalized, aiding in better decision-making.

Visual content for e-learning

As e-learning continues to grow, engaging and interactive visual content plays a significant role in enhancing the learning experience. Designers create visual elements that make online courses and training programs more immersive and easier to understand, improving information retention for both children and adults.

Environmental graphics (signage, wayfinding)

Environmental graphics focus on creating effective and attractive signage and wayfinding systems for physical spaces. Whether in a retail environment, office, or public space, these graphics help guide customers or visitors through the space, making them feel more comfortable and at ease.

Virtual event graphics

Virtual events rely on compelling graphics to enhance the online experience. These include custom backgrounds, overlays, promotional materials, and event branding. Well-designed virtual event graphics can raise the professionalism of your online events, making them more engaging and visually appealing.

Webinar slide deck design

Webinars can often feature lengthy or dry content, but with the right slide deck design, you can make your presentation more engaging and interactive. Effective slide design keeps the audience’s attention focused, using visuals, infographics, and structured layouts to complement the spoken content, making your message more digestible and impactful.

Podcast cover art design

As podcasts become an increasingly popular medium for brands and entrepreneurs, distinctive cover art is crucial for standing out. Memorable podcast cover art enhances brand recognition and attracts new listeners by reflecting the podcast’s personality and theme in a visually compelling way.

Custom illustrations for digital products (icons, avatars)

Custom illustrations are an excellent way to personalize your apps, websites, or software. When you incorporate unique icons and avatars, you create a welcoming and tailored user experience, making the digital product feel more approachable and reflective of your brand identity.

Social media advertising design

Social media platforms are one of the best places for running targeted ads, but the key to success lies in the design. A designer who understands your brand can create eye-catching, optimized ads that resonate with your target audience. Testing various visuals, fonts, and offers can help determine which designs perform best and drive more conversions.

Billboard design

Billboard design is all about creating large-scale, attention-grabbing ads that quickly communicate key messages to a broad audience in high-traffic locations. The design must be simple yet impactful, using bold visuals and concise copy to make a lasting impression even from a distance.

Packaging prototypes

Packaging prototypes are physical samples created to test the design and functionality of product packaging before full-scale production. This process allows businesses to assess visual appeal, durability, and consumer response, helping to make informed decisions on packaging design that best represents the product and appeals to the target audience.

Architectural visualization graphics

Architectural visualization graphics are used by businesses in real estate, construction, and development to create realistic, detailed digital representations of buildings and spaces. These graphics are invaluable for project planning, client presentations, and marketing efforts, helping stakeholders envision the final product before it’s built.

Storyboarding

Storyboarding is a key step in planning and visualizing the sequence of business processes, marketing campaigns, or video productions. By laying out the flow of a project or presentation, storyboarding helps clarify the vision, ensuring that all elements align and progress logically, ultimately making the execution smoother and more effective.

Art direction

Art direction involves the oversight and management of creative projects, ensuring that all visual elements align with a company’s brand identity and objectives. An art director steers the visual aspects of campaigns, designs, and content, providing guidance and ensuring cohesive and compelling visuals across all media.

User interface animations

User interface animations are subtle movements or transitions within digital products that improve the user experience by making interactions more intuitive and engaging. These animations help guide users through the interface, making it more enjoyable and user-friendly while improving overall usability and satisfaction.

If you run a business or an agency, you likely need a variety of different design assets on a rolling basis. Paying a design team costs a fortune, and hunting down freelancers for every project can quickly turn into a logistical nightmare.

That’s where Penji comes in – an unlimited graphic design service that provides a massive scope of services for a flat monthly fee. It’s affordable and you get access to top tier design talent capable of any styles and design formats.

Choose from three convenient tiers, pause anytime, and never worry about getting your design projects by the deadline again. Watch a quick demo to see how it works.