Do you ever get that paranoid feeling that every advertisers is lying to you? It makes you wonder who you can trust, and when buying something as crucial as a mattress, a good night’s sleep is at stake. As a graphic design company that frequently creates ads, we’re well aware of the power advertisers have in their hands. Unfortunately in these mattress ads, it’s clear: The companies used that power to deceive.

The Federal Trade Commission reports that claims like “Made in USA” or “Assembled in USA” are commonly used by questionable companies. When they do this, they falsely represent the products they sell. The mattress business hasn’t been spared from these deceitful marketing ploys. The industry has been known to use a ton of gimmickry to lure customers into buying their products.

We collected 10 of the most misleading mattress ads so you can avoid the trickery and get a good night sleep – or know what NOT to do in your business.

Mattress Shopping Has Changed

A few decades ago, buying mattresses meant going to your local store and perusing over some models that are available. This is still true nowadays. But with the advent of technology, more people are now looking online to make their bed purchases. This comes as no surprise at it’s easier and more convenient. However, this is where the problems arise.

Whatever descriptions you see for the product you’re going for, there is still the chance that they aren’t as genuine as they seem. The options for mattress types have become so varied over the years that it’s quite difficult to know which ones you really want or need. This is especially true as you’re not face to face with the actual product.

So without further ado, brace yourself – Lies are coming. 

10 Misleading Mattress Ads

Koala

koala mattress ad that is misleading

A popular mattress brand in Australia, Koala released an ad that said “Australia’s highest-rated mattress.” The Advertising Claims Board received a complaint from one of the company’s competitors and upheld it, saying that the ad was indeed deceptive and misleading. Koala then agreed and modified their ads to say “highest rated mattress brand” and not “mattress.”

Hudson’s Bay Co.

hudson bay deceptive mattress ad

Canada’s Competition Bureau released this image of an ad by Hudson’s Bay Co. that they claim as misleading. The investigation says that HBC has “grossly inflated regular prices” for their mattresses then advertised them with huge discounts. Consumers are led to believe that they’re getting a good deal when it really isn’t true. The accusation was vehemently denied by HBC.

Moonlight Slumber

moonlight mattress ad that lied

A manufacturer of baby mattresses, Moonlight Slumber has been accused of misleading and unsubstantiated ads by the FTC. The complaint states that the mattress ads claim that the mattresses are organic, hypoallergenic, eco-friendly, and natural which was found to be not totally true. Unfortunately, mattress greenwashing is a thing. Moonlight Slumber has since agreed to settle.

Nectar

nectar misleading mattress ad

The National Advertising Division asked for substantiation on Nectar’s claims of a limited offer ad that they published. The complainant, competitor Tuft & Needle, claims that the mattresses were available at the said price even before the promo. Tuft & Needle also claims that the free pillows that come in the promo aren’t even free. The complaint has already been forwarded to the FTC as Nectar hasn’t commented on the complaint.

Relief-Mart

relief mart misleading mattress ad

From another FTC complaint, Relief Mart, Inc. has been known to falsely claim that their Biogreen mattresses are free from chemicals and are made using 100% natural materials. They are barred from using VOC free claims when they did not meet the standards set by Green Guides regarding “trace amounts” of chemicals.

Wayfair

wayfair misleading mattress ad

On Wayfair’s “Way Day” sale in April, the home goods store was called out for their misleading ad for a mattress. While on sale, the mattress was advertised with a $349.99 price tag. It was sold at its regular price of $2,100. After the sale was over, it didn’t revert to its original price but rather $376.99. Just a few dollars more as opposed to the 83% discount that they claimed on the ad.

Essentia Natural Memory Foam

essentia misleading mattress ad

The FTC alleges that Essentia claims their mattresses to be free from VOCs (volatile organic compounds). The tests show otherwise according to the FTC. However, when you browse through their website, you won’t find such claims.

US-Mattress

US mattress ad

A class-action lawsuit was filed against US-Mattress for their promo “100 Night In-Home Trial” for their mattresses. Bed buyers were made to believe that they’re given 100 days to try out a mattress then have the option of returning it if unsatisfied. According to the plaintiffs, the mattresses weren’t returnable at all. But of course, who would want to buy a pre-used mattress?

Healthy Choice Organic Mattress

healthy choice mattress ad

The mattress maker from Connecticut claims that their mattresses are organic. But in reality, they use Talalay latex that has no organic certification anywhere in the world. Some manufacturers make mattresses that included organic materials or components which don’t actually mean that the mattresses are all organic. A more accurate description would be to say that the mattress is made with latex that comes with an organic cover.

Only three bed makers have been given the certification to claim this—Naturepedic, OMI, and Savvy Rest

Ecobaby Organics, Inc.

ecobaby lying mattress ad

Ecobaby Organics, Inc. wasn’t able to prove that their claims of their mattresses being free from chemicals. They even claimed that their mattresses were certified by an independent certifier. When in fact, the certifier in question is an alter ego company of theirs. In addition, the FTC found that tests did not support the company’s claims of VOC-free mattresses.

Looking for Better Ads? Try Penji.

This blog has probably raised your paranoia about advertisers, or if you run a business, maybe it will peak your interest in anti-advertising.

In any case, Penji is committed to ethical advertising (aka telling the truth), and we’ve been collaborating with businesses for years – See some ad design examples. As an unlimited graphic design service, our vetted team of top-tier graphic designers can help you with mattress ads, anti-mattress ads, or just about any other ad you can think of (clever segway, right?)

We design sincere, creative, and totally customized ads for your brand or project. You don’t have to worry about breaking the bank. Our unlimited graphic design service means you get everything you need for a fixed monthly rate. Give us a try at no risk and cancel anytime.