Does your idea of a relaxing afternoon involve enjoying a snack while flipping through the pages of your favorite magazine? You’re definitely not alone. In fact, stats tell us that in 2018, there were 224.6 million magazine readers aged 18 above in the US alone.
That said, it’s not surprising why many brands invest in excellent magazine ad design. After all, magazines are one of the best channels to market products and services, thanks to its targeted audience.
In this article, we’ll discuss what goes into advertising art that puts the brand at the forefront. We’ll also look at the best examples that will inspire you as you brainstorm for your material.
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According to Houston Chronicle, a page in a local magazine can cost a few hundred bucks. On the other hand, a page in a popular national publication can set you back a staggering $500,000.
Despite the steep fees, however, browse most magazines, and you’re likely to find a ton of ads. This is because magazines offer unique benefits, such as the following:
Here are some factors to keep in mind when creating or brainstorming for advertisement design ideas:
Ensuring that these factors are covered can help gear your ad to appeal to your audience and improve brand recall.
There’s no magic formula for a magazine ad design template that works every time. However, looking at top graphic design advertisement examples can surely inspire you to create the best visual for your brand. Here are some eye-catching print ads to motivate you as you brainstorm for yours.
This magazine ad design for a smart toaster brand is surely eye-catching. What looks like a board of color swatches at first glace turns out to be various levels of toast-doneness.
Initially, this image seems to be harmless – a kid enjoying a popsicle. However, the image that’s underneath the ice lolly leads to a strong message.
One trait of award-winning print ads is their subtle wit. This ad, for example, encourages people to stay at home amid the COVID pandemic. Despite the message, it still manages to slip in its element into the visual.
If you’re looking for ways on how to make a print ad look amusing, this ad is a great example. The hands look like they’re holding a breakfast sandwich at first glance, which turns out to be an image on a smartphone.
This magazine ad design proves that your image doesn’t have to be complicated as long as your concept is clever enough.
This image for the WeightWatchers used humor to appeal to its audience and get its message across at a glance.
This image looks like a crime scene at first, but the conscience mentioned turns out to be in the context of fitness.
This ad for a skincare product literally shows the common things that cause worry lines.
This print advert, showing a man trapped inside a bottle, was created for a Danish org that helps people battle with alcoholism.
This car ad for Children’s Day markets the product and, at the same time, provides a coloring material for kids.
This image for an odor eliminator product is a marriage of three elements. First, the onion represents a bad odor. Second, the negative triangular space with the spray nozzle on one side shows how the product clears out the odor. And last but not least, the overall image looks like a pie chart that represents the given stats.
This ad for a biscuit brand cleverly hints to show a monster closing in on its prey.
This image for Audi, being a sponsor of a music festival, paints two pictures in one: a road trip and a guitar fretboard.
Without a doubt, the visual designs contribute a lot to showcasing business branding and identity. Surely, conceptualizing an ad on your own might work. But if you want to save time, effort, and energy, consult a professional graphic designer. Not only can they bring your ideas to life, but their expertise will also make your ad placement fee well worth it.
Updated June 19, 2020
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