Logos are an integral part of any business. Without this symbol, consumers won’t be able to recognize a brand nor would it make an impact in the industry. That said, your business should invest in a logo that will turn heads and signal that you’re a formidable competitor in your industry. This is possible when you partner with a reputable logo design firm that will put your business on the map and attract customers to your brand.
Here’s our handy guide in choosing the best logo design firm for your business!
Choosing the Ideal Logo Design Firm
Logo design firms come in different varieties. Here are the top two logo design firm options to choose from.
Agencies
Agencies are the first thing that comes to mind when discussing logo design firms. Most design agencies focus on specific branches of graphic design.
For example, some design agencies specialize in branding so you can hire them for logo design work. Some design agencies focus on marketing and web design. Meanwhile, others offer full-service design work to cover more bases. Regardless, agencies are reliable design companies and bring their expertise and experiences to the table.
That said, agency fees can be steep. Pricing depends on how many years they’ve been in the business and the expertise of their combined creative teams. If their pricing doesn’t meet your budget, fortunately, you have other options to consider.
Design Services
Design services can be branched out into two categories.
First is a design service similar to an agency. Except that, design services provide packages. These could be more affordable for small businesses on a budget. Plus, some services can offer custom packages, depending on your needs. However, if it’s only a logo you’re searching for, some one-off design services offer one-time logo design projects with limitations, like limited revisions and variations.
This could be hindering since the first few variations of some designs don’t match your envisioned style. That said, many opt for an alternative—the unlimited graphic design service.
The unlimited graphic design service offers small businesses affordable, flat-rate monthly plans regardless of budget. The advantages of subscribing to unlimited graphic design services are:
- Monthly unlimited designs – You can request 10+ designs monthly
- Unlimited revisions – No need to pay extra for revisions. These are built into the plan
- Request other design styles – Say goodbye to looking for a new freelancer whenever you need a new design project. An unlimited graphic design service offers multiple design types.
What to Prepare Before Choosing a Logo Design Firm
1. Logo Design Brief
Preparing a logo design brief is vital to communicating with your logo designer during the logo design process. This lets them know your requirements and preferences in one document. It’s important to be clear and specific. Plus, you should include the following details:
- Business name and company info
- Target audience
- Competitors
- Timeline
- Design styles
This way, you can avoid going back and forth with your designers. Plus, it would be easier for them to design a relevant logo.
2. Logo Design References
Many logo design firms hire the cream of the crop in the industry. However, they still need help in realizing your envisioned design. This means you need to look for logo design styles that match your preference and are relevant to the industry. Fortunately, you can find various logo design styles by doing a quick search.
3. Budget
Before choosing your logo design firm, you should set your budget. What if you find a good logo design firm but don’t have the money to shell out for a logo design? That’s why you should set the budget beforehand so that when you contact a logo design firm, you can negotiate or select another option.
4. Research Your Options
Before saying yes to a company you might consider your logo design partner, you should also do your due diligence. For instance, you can search for the reviews of your top logo design firm options. This way, you can ensure that the design firm has worked with clients and they’ve fulfilled the projects.
Examples of Well-Known Logo Design Firms
Pentagram
Pentagram is one of the biggest and most recognized design agencies globally. The design firm has made and redesigned the logos of top brands! They’re the creatives behind Reddit’s, Mastercard’s, and Yahoo’s redesigns! Even if they’re one of the biggest design firms, they also partner with small businesses and other organizations to create impactful branding.
Siegel + Gale
Siegel + Gale is another global design firm that recognizes brands with logos, marketing, and advertising designs. The agency has multiple offices worldwide, allowing its influence to reach businesses globally. Its philosophy is simplicity, and it shows in its work. Some of their notable projects are for CVS Health, Nielsen, and Novartis.
500 Designs
Here’s another firm to check out. 500 Design is a branding and web design agency. Its expertise lies in creating web and app designs. However, it has also offered branding strategies to companies like EveryTable, Nirvana Labs, and Better Help.
MetaDesign
Our final option for one of the best design firms is MetaDesign. The agency offers branding strategies and designs to various businesses in the world. Additionally, the agency has multiple offices worldwide, allowing businesses to reach out to them for their expertise. Plus, they provide product and spatial designs to clients. Some of their biggest clients are 23AndMe, Volkswagen, and DHL.
Choose Penji as Your Logo Design Partner
Small businesses don’t have to spend thousands on a single logo. Plus, you don’t have to dedicate time in creating the logo by yourself. Instead, let professionals do the design work for you, while you sit back and operate your business. Penji is the BEST logo design partner for small businesses on a budget.
Starting at $499/mo, you can get logo design variations, branding assets, ad creatives, and more! In 1 to 2 days, you will receive the first design draft of your logo. So far, anyone subscribed to Penji has reported 50% less expenditures in design costs and increased efficiency by 300%!
If that’s not enough to convince you, watch a video demo to see how Penji can help your small business!
