Insurance companies are an integral part of our lives. They provide us with the financial security and peace of mind we need in times of uncertainty. Having a logo that represents your company is essential to building your brand and gaining trust from customers. Insurance logos should be designed to convey trust, reliability, and safety. A well-designed logo can help increase brand recognition and create a positive impression on customers. The use of colors, fonts, shapes, and symbols can all contribute to creating an effective logo for an insurance company.
If you need logo design inspiration, Penji’s professional designers will show you 10 of our best insurance logos – lets get started!
1. Monterey Insurance LLC
Monterey Insurance LLC’s logo features overlapping letter Ms that look like buildings. The font is an apt choice for an insurance company that exudes reliability and confidence. Yellow in color psychology evokes feelings of enthusiasm, happiness, and confidence, emotions you want your clients to feel when choosing an insurance company. Due to the prevalence of insurance companies, clients may feel overwhelmed with marketing pitches. You want your prospects to feel at ease and comfortable when they interact with your brand.
2. Ace Insurance Consulting
This logo embodies nothing but class and sophistication. Ace Insurance Consulting’s logo dwells on simplicity, and it works! The design dons an Ace icon, with an integrated letter A at the bottom, acting as its base. This design is an excellent reminder of how simple logos look clean yet impactful. The purple color also gives forth factors that revolve around quality and individuality, perfect for an insurance company.
3. Strategic Concept
Here’s another one of those simple insurance logos that fill the bill. The abstract letters stand out as the most evident design, which can also be a standalone letter mark logo. It features the initials of the insurance company Strategic Concept. The letter S makes up the entire design, and either the blue or orange curves make up the letter C. Overall, this is a clever logo that balances optimism and trust.
4. Oakwood Insurance Services
Oakwood Insurance Services’ logo radiates positivity and creativity. It displays an illustration of an oakwood tree with beautiful light green leaves that pop and steal the eyes first. The overlapping branches of the tree don soothing colors that are appealing to the eyes. Additionally, the bold and light-faced font combination is a perfect match that makes this logo suitable for all online and print materials.
5. Legacy Insurance Brokerage
The letter mark logo symbol is commendable in this logo design. Legacy Insurance Brokerage’s logo features combined letters L and I. At first glance, you’ll notice the letter L with its vertical line in blue and horizontal line in orange. However, the designers gave this design an intelligent twist by wrapping the letter I around the letter L’s vertical line. The entire design looks neat and understandable.
6. Carewell Insurance Services
This is one of the most innovative and well-thought-out logos on this list. Carewell Insurance Services’ logo considers relevance and consistency in its branding asset. The red, green, and yellow colors are diverse and playful, which creates a lighthearted appeal. This logo features a circular logo design that shows two hands, one at the top and the other at the bottom. An abstract image of a person is also displayed in the middle of both hands. The overall composition is relevant to the brand name, meaning this insurance company cares for its clients.
7. Cornerstone Insurance Group
If you look at Cornerstone Insurance Group’s logo, you’ll see blocks piled up on each other. These orange and black blocks resemble abstract building, which represents the insurance company. Buildings also signify dominance, experience, and hospitality, which are apt for people who cater to the needs of others. The overall logo design might look simple. However, it can scale, especially on any branding and marketing collateral. Plus, no other distracting design elements also take the eyes away from the image and text.
8. Paramount Insurance Co.
Paramount Insurance Co.’s logo features a pentagon logo icon with an image of a mountain inside. The pentagon symbolizes security and strength, two factors clients look for in an insurance company. The neutral color also keeps this logo design subtle and simple. However, no matter how straightforward this insurance logo is, the design still has the potential to create top-of-mind awareness.
9. Converge Health Insurance
The Converge Health Insurance logo chooses a square icon to represent its company. As you know, squares signify order, stability, trust, and equality. For a health insurance company like Converge Health Insurance, you want to instill these elements within your target audience. This way, they will choose your brand over your competitors. The abstract square in this logo also doubles as the letter C, which represents the brand name.
10. Westworld Insurance Agency
The soft colors in Westworld Insurance Agency’s logo keep this design casual yet sophisticated. The unique and stylized font for the letter W icon stands out. But the font combination for the brand name is also another eye-catching design component in this design.
Get Unlimited Graphic Design (+ Logos!)
Insurance logos must be professional and high-quality. Additionally, an insurance logo must stay relevant and memorable, for the sake of brand salience. Although DIYing your company logo will save you money, it’s not a sustainable route in the long run. Entrusting logo design to experts who know color psychology, marketing trends, and logo design principles is the key to a timeless logo.
If you don’t know where to get an impressive insurance logo, work with Penji’s professional graphic designers. We ensure fast, efficient, and affordable logo design for any company. Our bespoke design platform lets you experience a hassle-free design process while making communication and collaboration a breeze! Sign up now to get a limited discount on your first month.