TL;DR – Struggling to reach its target audience, a sustainable drinkware brand partnered with Penji to refresh its brand assets, including its logo, branding guidelines, and packaging, and social media assets. Penji’s branding services helped the brand improve its brand recognition and conversion rates.
In competitive industries, many brands turn to rebranding agency services to keep their brand current and relevant.
This effort is not unfounded. In fact, data reveals that 30% of respondents believed that a rebrand made an impact on brand recognition, while 26% said it increased emotional connection with its consumers. Around 18%, meanwhile, expressed that rebranding agency services helped boost product quality perception.
With these numbers in mind, it’s not surprising that TerraSip, a direct-to-consumer sustainable drinkware business, was looking for a rebranding agency to partner with.
Founded on a mission to reduce single-use plastics, the brand turned to Penji’s rebranding services to help make its business growth as sustainable as the reusable bottles, mugs, and tumblers that it offers.
What Challenges Did the Business Face Before Launch?
Problem Statement
Despite having its customer base, TerraSip’s brand look struggled to keep up with newer players in the sustainable drinkware niche. To make things worse, years of relying on freelance brand design services resulted in a lack of consistent branding and a mismatch of aesthetics across the brand’s packaging, social media channels, and website.
Client’s Goal
The brand owners looked for a reliable digital design solution with the following goals in mind:
- Refresh and update the brand’s logo, branding guidelines, and packaging so that it looks more relevant and in sync with the current market
- Improve brand consistency across channels
- Increase its overall brand awareness without having to hire an in-house creative team
Why Did the Business Choose Penji?
Looking at various branding services and graphic design monthly plans, TerraSip’s owners eventually chose Penji.
Below are the crucial factors why Penji’s rebranding business addressed the business’ rebranding needs:
- Penji’s design-as-a-service platform offers unlimited graphic design at a flat monthly rate. That means the business didn’t have to pay per hour, per project, or per revision for consistent branding services.
- Powered by the world’s top 1% designers, the platform’s custom graphic design services were high-quality and professional. The design teams were well-versed and trained in everything related to design, from graphic design logo tips to the latest branding tools.
- Users enjoyed a quick turnaround time of 24-48 hours, allowing them to launch their rebrand in a shorter period of time.
- Penji offered a dedicated app, allowing TerraSip’s marketing team and Penji’s design team communicate smoothly and clearly for every project.
- TerraSip didn’t only see Penji as a rebranding agency, but a partner for scalable and ongoing visual assets to execute its marketing strategies.
Unlimited graphic design at a flat monthly rate
Expert graphic design from the world's top designers
How Did Penji Help Increase the Business’ Brand Recognition?
Here’s how Penji helped TerraSip reach new audiences and boost its brand awareness and conversions across platforms:
Brand Identity Refresh
Working off TerraSip’s design brief, Penji redesigned the brand’s logo and brand guidelines to update its visual appeal and make it appear more relevant it today’s market.
Packaging Design
Penji updated the brand’s packaging design to make it more attractive when placed alongside other brands on store shelves and on ecommerce pages.
Social Media Design System
To keep a consistent brand look across its social media channels, Penji created a post template library, including:
- Product announcement posts
- Educational sustainability graphics
- Testimonial images
- Promo campaign creatives
The Results: 45% Rise in Brand Recognition
Consumer surveys before and after the rebrand showed a 45% in brand recognition. That said, customers were able to:
- Identify TerraSip’s logo
- Recognize the brand’s messaging
- Point out the visual assets of the business
- Differentiate TerraSip from its closest competitors in the market
In addition, the streamlined process of producing fresh social media posts raised the brand’s likes, comments, and shares. The rebrand also increased repeat purchases, signaling a boost in customer trust.
Ready to supercharge your rebrand? Check out Penji’s portfolio to see why Penji’s branding services stand out from the rest.
Frequently Asked Questions (FAQs)
Rebranding pertains to the process of updating a brand’s visual assets and messaging. A business’ rebranding strategy can vary from updating its branding package for a more current look to a full-service branding from scratch.
A successful rebranding allows a brand to attract new customers, differentiate itself from its competitors, and update its elements of a brand identity so that it’s more relevant to its products, services, and audiences.
A rebranding checklist typically includes the brand logo, branding guidelines, website design, packaging design, and social media graphics. Aside from branding and design assets offered by a rebranding agency, a brand may also choose to update its brand identity, brand voice, and messaging.
About the author
Carla Deña
Carla is a journalist and content writer who produces stories for both digital and legacy media. She is passionate about creativity, innovation, and helping small businesses explore solutions that drive growth and social impact.
