How to Choose Graphic Design Packages for Small Businesses

Graphic design packages for small business offer the best of both worlds – high-quality visuals without having to hire an in-house graphic designer.

But here’s the catch: not all packages are created equal. To gear your business for success while getting your money’s worth, you must understand what’s included, how much the pricing ranges are, and how to choose the right service provider.

In this article, we’ll tackle:

• What are Graphic Design Packages?
• Key Components of Graphic Design Packages for Small Businesses
• Popular Types of Graphic Design Packages
• How to Choose the Right Graphic Design Package
• Why Businesses Need to Invest in Graphic Design Services
• Frequently Asked Questions (FAQs)

Let’s jump right in!

What are Graphic Design Packages?

Graphic design packages for small businesses are curated graphic design services tailored to meet the unique needs of entrepreneurs and startups.

That said, these packages offer a range of designs, from branding materials to marketing collateral. As a result, these services enable brands to establish a professional image without the expense of keeping an in-house design team.

However, it’s crucial to note that investing in graphic design for business is not just about aesthetics; it’s a strategic move that can impact a venture’s success.

As a matter of fact, data reveals that 50% of consumers base their impression of a brand based on its website design.

It goes without saying that by opting for a graphic design package, small ventures can access expert design services that align with their brand identity and marketing goals, all within a manageable budget.

Key Components of Graphic Design Packages for Small Businesses

Here are some of the key components of small business graphic design packages:

1. Logo Design

The bedrock any brand identity and the most important branding tool, a well-designed logo ensures your business is instantly known and vivid. If you look at examples of graphic design packages, for instance, most of them would often include a logo, logo variations, and a branding kit.

2. Website and Digital Graphics

Eye-catching banners, unique icons, and web layouts enhance your online presence and ensure a seamless user experience. It goes without saying that having all these assets designed by one graphic design specialist makes for a more cohesive look.

3. Social Media Graphics

With 71% of consumers saying that a pleasant social media experience pushes them to suggest a business to others, investing in social media visuals has become crucial. These numbers highlight the importance of graphic design not just in upholding brand identity but also in encouraging word-of-mouth marketing.

That said, custom visuals for platforms like Instagram, Facebook, and LinkedIn can indeed help your brand stand out and keep your audience engaged.

4. Stationery Design

Professional stationery, meanwhile, creates a pro look for your communications. For example, having good-looking business cards, letterheads, and envelopes, can help build trust with your audience.

5. Marketing Collateral

Flyers, brochures, and posters are vital tools for promoting your products and services. Not only do these designs convey your message, but they can do so with clarity and creativity.

6. Packaging Design

Visually appealing and functional packaging sets your products apart on the shelves. Added to that, a great package designer will also help you make a mark on your customers. On the flip side, how bad design affects your business becomes evident when poorly executed packaging confuses buyers or weakens brand trust.

Popular Types of Graphic Design Packages

Here are some of the commonly offered design packages for small businesses, along with the usual graphic design packages prices.

1. Starter Packages

Perfect for new ventures, these offers focus on basic branding elements like:

• Logo design
• Business cards
• Basic stationery

That said, they’re ideal for business owners working with tight budgets. 

• Pricing: Prices can range from $300 to $1,500, depending on the provider.

2. Social Media Packages

For brands focusing on social media engagement, these packages provide a range of custom visuals for platforms like Instagram, Facebook, and LinkedIn. Typically, they include:

• Post templates
• Stories
• Banners
• Ad creatives

Many social media packages are offered as a monthly graphic design package, ensuring your content stays fresh and relevant.

• Pricing: Rates may range from $200 to $1,000 per month, based on the number of designs.

3. Comprehensive Packages

These are full-service plans for ventures needing end-to-end branding design. These plans cover everything a business needs, such as:

• Logos
• Marketing assets
• Website design
• Packaging
• Social media cards

These are among the best graphic design packages for small businesses seeking consistency across all channels.

• Pricing: Comprehensive packages offered by design agencies range from $1,500 to $5,000, sometimes more.

4. Unlimited Graphic Design Packages

Unlimited graphic design services are becoming popular for their flexibility and value. After all, the business model allows users to request as many designs as they need each month.

Here at Penji, for instance, many of our clients who have ongoing design needs find this model useful and practical. That said, it’s surely one of the best graphic design packages for small businesses that don’t want to spend an arm and a leg on graphic design.

• Pricing: Subscription plans range from $400 to $2,500 per month. At Penji, our plans are at $499 to $1,497 per month.

How to Choose the Right Graphic Design Package

Here are a few tips on how to choose a graphic design package for your brand:

1. Assess Your Needs

Before hiring graphic designers, sit down and outline the visual assets that you need. For instance, do you need a full brand book, or, perhaps, you just need a few visuals to boost online engagement, such as interactive graphic design?

It goes without saying that knowing what you need from the get-go can help you choose the right package and avoid unnecessary costs. 

2. Set Your Budget

Graphic design packages prices can vary widely. That said, it’s crucial to set a realistic budget and prioritize value over cost – the cheapest option may not be the most practical. Here’s a crucial tidbit to remember: cheap design may seem like a good deal at first, but it can hurt your brand in the long run.

As German automotive executive Ralf Speth once said, “If you think good design is expensive, you should look at the cost of bad design.”

3. Review Portfolio

A provider’s portfolio speaks volumes. Look for a service provider with a proven track record. This ensures the designs align with your target audience and industry standards. Here at Penji, for instance, many of our clients decided to get our graphic design services after visiting our portfolio and verifying how our designers’ styles coincide with their aesthetics.

Why Businesses Need to Invest in Graphic Design Services

Whether you’re launching a startup or scaling an established brand, here’s why investing in graphic design services can give your business a serious edge:

• First Impressions Matter. Research reveals that it takes just 50 milliseconds for users to form an opinion about your website’s design—and, by extension, your brand. That said, a polished graphic design in business can build trust from the get-go.
• Consistent Visuals Build Trust. Brands that maintain consistent visual identity are 3 to 4 times more likely to experience brand visibility. With these numbers in mind, it surely helps to ensure that your visual assets —from social media graphics to printed brochures—present a unified look.
• It Saves you Time and Effort. Most graphic designers don’t have the time or headspace to focus on graphic design. In addition, DIY tools and juggling multiple freelancers can also be time-consuming. It’s no wonder that using an unlimited graphic design service is the future of graphic design – not only do these services ensure high-quality results but also a fast turnaround.

Frequently Asked Questions (FAQs)

Here are a few frequently asked questions about the topic:

What is included in a graphic design package?

A graphic design package typically includes a variety of design services such as logo creation, social media graphics, marketing materials. Some may also offer stationery design, packaging, depending on the provider and the type of package selected.

Do small businesses need graphic design?

Yes, small businesses absolutely need graphic design. Professional design helps establish a strong brand identity, build credibility, and effectively communicate with customers.

Which tool is best for graphic design?

The best tool for graphic design depends on your needs and skill level.  For instance, Adobe Illustrator is ideal for pro vector graphics and logos, while Canva is good for newbies looking to create quick designs. 

For small businesses with ongoing needs, subscription services like Penji offer unlimited design requests handled by pros.

View a quick demo today and get access to the world’s top 2% of designers who can craft designs for your business.