Why Graphic Design Is Important for Sales and Business Growth

TLDR: If you’re putting off getting graphic design for your business, here are reasons why graphic design is important for sales and growth.

Today’s digital-first landscape has afforded businesses the chance to be on the world stage. Anyone can have an online presence, but sadly, not everyone makes an impact. If you’re looking for that one thing that can bring your brand visibility, credibility, and consistent sales and growth, use graphic design. Here’s why graphic design services are crucial and what you can do to get them.

What visual assets are businesses using? 

Before diving into graphic design’s role in your sales funnel, let’s review what design might look like for you. Visual assets are just what they sound like: visual elements that help people remember and engage with your brand. 

The best visual assets to employ are the ones that speak for your brand uniquely. A visual asset can be something as casual as a meme or as professional as an infographic. Graphic designers help you tell your story through imagery rather than words. 

Visual assets include:

• Logos
• Website graphics
• Advertisements
• Blog graphics
• Custom illustrations 
• Social post graphics
• Infographics
• Videos/photos
• Labeling/packaging
• Presentations 

Key questions that reveal why graphic design is important for business sales and growth:

1. What is Visual Appeal?

Let’s start with what’s obvious: Custom design creates visual appeal. When something looks good, we assume it is good. It’s as simple as that. On the flip side, the best products in the world can’t combat bad design. People will still make negative assumptions even if your only weak spot is packaging, labeling, or other design elements.

2. What is Brand Recognition?

Many big brands learn the hard way that rebrands can dramatically impact sales. Tropicana’s infamous rebrand is one example. They decided to ditch the iconic orange juice label for something more modern. The result? Customers didn’t recognize their product at the grocery store, and sales plummeted.

3. What is Brand Memorability?

A brand that’s memorable is widely known, even to the point of becoming a household name. For example, can you think of the State Farm jingle off the top of your head? “Like a good neighbor, state farm is there!” This phrase probably lurks somewhere in the recesses of your brain, whether you like it or not. This is why graphic design is important for branding and visibility. It helps create brand salience when it counts.

4. What is Market Positioning?

Have you ever looked at two brand websites in the same industry that looked alike? Too often, competing brands’ content all blur together. They use the same imagery, fonts, and jargon, which makes them nearly indistinguishable. This is why graphic design is important for sales. How you position yourself is what allows your ideal customer to find you and choose you. Graphic design helps you make a distinct impression on the people that matter. 

5. What is Social Media?

The ongoing responsibility to create social media content can be a drag. There’s only so much time and so many ideas to share before your well of inspiration runs dry. A graphic design subscription can help you create original content on a regular basis.

6. How Do Visuals Speak?

Language speaks to the logical part of our brain, but visuals speak to our creative side. According to a Crowdspring report, “The human brain processes visuals 60,000 times faster than it processes text.” This means some of the most impactful ideas are communicated through imagery.

7. What is a Marketing Collateral?

As you build an efficient marketing strategy, visual assets streamline the process further. Having relevant images to add to landing pages, ads, and emails can take your marketing to the next level.

8. What is Consistency & Credibility?

This is another reason why graphic design is important for sales. As time passes, you may change your logo or even undergo a full rebrand. This is normal and necessary for brands that are around year after year. It’s good to adapt, but it’s also important to retain some consistency. Your brand’s core values and essence should shine through each design change. 

9. Why is Building Trust Important?

It may sound strange to propose graphic design as a means of building trust with your audience. But the most successful brands of all time have relied on the work of skilled designers. A great example is brand mascots. Who would Pillsbury be without the Pillsbury Doughboy? There’s no better way to personify your brand than by creating a character to represent it.

10. What Does Website Bounces Mean?

94% of website visitors will leave a poorly designed site. With the right website graphics, you deter your audience from bouncing before they get to know you. Technical things like load speeds are critical, but it’s also critical to have something worth sticking around for. A reliable graphic design service can help you build a welcoming website.

11. Why is Concise Communication Important?

When consumers are browsing around online, they’re looking for a hook – something interesting enough to stop their scroll. Images give a concise impression faster than words can. The advertising industry knows this, which is why millions of dollars go into the simplest ads.

12. What are Conversions?

Your website visitors assess your brand holistically. If they’re considering buying, each factor pulls them closer or pushes them further away. Graphic design is one of many components that will pull visitors closer to converting. It’s all about convincing them that your company is competent and your offer is truly valuable.

13. Why is Professionalism Crucial?

Surveys show brands rely on stock photography more than any other visual asset. The problem is, the world of stock photos is saturated. Have you ever been to two different websites and noticed the same image? This gives off an amateur vibe and shows that your brand doesn’t invest in originality. While it’s not the end of the world, it counts against your professionalism in the eyes of customers.

14. Why Does Education Matter?

Lastly, graphic design can facilitate learning. This is especially valuable for businesses in the eLearning space. Universities and B2B companies hoping to educate their audience can benefit too. Refined graphic design helps viewers absorb information faster. When in doubt, infographics are a great place to start. This is why graphic design is important for making complex data more digestible.

Conclusion

Graphic design is crucial to business growth, and using it to your advantage will ultimately result in increased sales. This is why you need a graphic design subscription: it’s a smart investment. When you outsource your graphic design to the experts, you’ll get visual assets that add impact to your online presence.

And if you’re looking for expert graphic design services, there’s Penji. Watch our demo video here to learn how Penji can help you craft visuals that are impactful. Or send your first design request today by clicking on this link.

FAQs

What types of visual assets help boost business sales?

Infographics, social media posts, email templates, and packaging are a few design types you need to have if you want to boost your business’s sales.

Can graphic design help improve my sales funnel?

Yes. Design should strategize, not just beautify your brand. Great design helps guide users through your sales funnel. It helps with awareness and decision-making.

Is graphic design important for online businesses only?

No. Your physical store can also benefit from excellent signage, compelling brochures, and convincing flyers.