Graphic design for business is a valuable tool for small businesses, mega-corporations, and everything else in between. Here at Penji, for instance, our clients ask us to create designs not only to establish a solid brand identity but also to attract more clients and grow their business. In this article, we’ll tackle the importance of graphic design in branding. We’ll also discuss how a designer can help your team and go over tips to make the most out of graphic design. So pull up a chair and get ready to learn!
From conception to operation, a business needs all sorts of graphic design materials. To get a good grasp of the value of graphic design, let’s look at some graphic design examples you might need as you operate your business.
Packaging and labels
As seen from the list above, the role of graphic design isn’t limited to brand identity during the business launch. On the contrary, it’s a standard component of your weekly or even daily grind.
After all, graphic design is a form of visual communication. That said, you’ll want to make the most out of this tool to touch base with your clients and nurture that connection for as long as possible.
Ideally, every business should have a graphic designer available at all times to reap the benefits of good visual materials. There are various ways to get this service on the regular as a business. Here are three arrangements you may choose from:
Whether you choose to hire an in-house employee or outsource the task, you need to find a qualified professional. If you have a qualified person or design team by your side, you can enjoy the following benefits:
Imagine an eCommerce website with an inconsistent color palette, animated clip art, and Comic Sans and Papyrus typefaces. Something that looks like this:
Would you purchase something from that website? Probably not. In fact, you might be racing to hit the back button as fast as you could before that shady-looking site could do any harm to your device.
The thing is, not a lot of entrepreneurs put a value on a good design until they find themselves with zero leads and poor sales rates. As Jaguar Land Rover CEO Dr. Ralf Speth once said, “If you think that good design is expensive, you should look at the cost of bad design.”
Whether you’re banking on your ad campaigns, email marketing ideas, or social media likes and shares, community engagement is gold. It turns your brand into an organism that lives, breathes, and grows. In addition to that, engagement makes your brand relevant. This is particularly important in today’s world where reality is, whether you like it or not, somehow anchored on social media.
As mentioned above, you need to look at graphic design as a form of visual communication. That said, you’ll want this channel to be open at all times to let you get through to your community and vice versa.
By having a go-to designer for all your business needs, you won’t have to look for a new contractor every time you need one. In the same vein, you won’t have to negotiate fees every time. And because your regular designer already knows how you want things done, revisions (which can also cost you) can be kept at a minimum.
Alongside monetary costs, time is also a crucial factor in business. After all, lost time is equal to missed opportunities. Working with a designer or a design team on the regular means not needing to start from scratch every time. They’ll know what branding assets to use and how to use them to best appeal to your target market.
Perhaps one of the best benefits of graphic design for business is that it improves brand reputation. By using professional-quality graphics, you’re showing your clients that you’re putting effort into all aspects of the business. This tells clients that you highly value their support and that you’re pulling out all the stops to please them. As a result, they’ll see your business as a brand they can rely on, thus fostering brand loyalty.
As mentioned above, working with a graphic designer can help maintain a powerful brand and run solid marketing campaigns. However, a graphic designer isn’t a magician! That said, it’s best to know what a designer can and cannot do so you can manage your expectations.
The importance of graphic design in digital marketing has never been more prominent than it is today. And to stay afloat in today’s marketing battleground, it’s imperative to have a go-to designer in your troop.
Here are a few tips on how to work with a graphic designer:
Graphic design for business is a crucial part of growing a brand. In the same vein, a professional graphic designer or design team can boost your brand reputation by using the right tactics and strategies.
For instance, our customers at Penji turn to us to do the design heavy-lifting for them. With access to our unlimited graphic design services, they can toss the designing tasks to us and focus on other business aspects. Here are a few benefits of getting a graphic design subscription from us:
The best part is, it only takes three easy steps to request a design from us:
In the Penji dashboard, click New Project. Type in the title and details of the project. If it doesn’t fall under the available categories, you can file it under Custom Project. Click Create Project. It will be assigned to a designer who specializes in your niche and industry.
Within 24 to 48 hours, the designer will give you a draft of the design. If you need anything revised, just click on that part and type in your comments. We also offer unlimited revisions, so don’t be shy!
Once you’re happy with the design, click Download, and it will automatically be saved to your device. Your designer will then move on to work on the next project in your queue.
Yes, it’s that easy. But don’t take our word for it! Sign-up today and try any of our packages risk-free for 15 days.
Updated January 22, 2021
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