Boosting your brand doesn’t end with having a magnificent logo. While it is the heartbeat of your business, you also need a consistent strategy to truly stand out. This is why working with a dedicated graphic design team is a game-changer. Let’s break down the reasons why it’s time to hire a graphic design team and how to choose the best fit for your business.
What is a Dedicated Graphic Design Team?
A dedicated graphic design team is a group of creatives assigned exclusively to craft your brand’s visual design needs. They differ from freelancers or in-house designers as they focus solely on providing you with consistent creative assets, usually on an ongoing or subscription basis.
A typical design team consists of:
- Graphic Designers: for day-to-day visual assets
- Project Managers: to streamline workflow and communication
- Art Directors: to ensure brand consistency
While these are the key roles you can find in most graphic design services, some, like Penji, have illustrators and motion designers for custom visuals and animation work.
Top Signs Your Brand Needs to Hire a Graphic Design Team
If you’re still unconvinced that a dedicated graphic design team is what you need, here are the top signs to watch out for:
Your Brand Visuals Aren’t Consistent
When you look at your website, social media, and marketing materials, do you notice a cohesive look and feel? Do they tell the same story? If not, a graphic design team can help you create visuals that align with your brand identity across all platforms.
You’re Scaling and Need Continuous Design Work
As your business grows, so will your design needs. This is where DIY tools will no longer work. A dedicated graphic design team has the expertise to support that growth.
Your Marketing Campaigns Experience Design Bottlenecks
Additionally, if you find your marketing campaigns being slowed down by visuals that don’t come on time, a graphic design service can help you avoid this. They can keep your campaigns agile and on schedule.
You Have Low Quality Designs Not Up to Your Brand Standards
Poor quality or inconsistent visuals can weaken your brand perception. A pro graphic design team can help with creative direction, quality control, and visual polish.
You Notice a Slow ROI from Your Designs
Furthermore, great design impacts conversion rates, engagement, and brand loyalty. These will rarely come from pre-built designs from DIY tools. The right graphic design service can improve your campaigns’ performance and give you long-term value.
Pro Tip: Fast-growing brands avoid design burnout by relying on a dedicated graphic design team. Having only one designer can overwork them, producing less desirable visual assets.
Top Advantages of Hiring a Dedicated Design Team
If the above doesn’t get you working with a dedicated design team immediately, the following benefits will:
Consistent Brand Identity
A dedicated graphic design team can create visual assets that follow a unified style. They will work closely with your brand guidelines to maintain consistency on all your platforms. This will significantly help you establish strong trust and recognition.
Quick Turnaround Times
In addition, you won’t have to wait for weeks to get your designs or revisions. A dedicated design team can deliver your projects in a shorter time than freelancers or design agencies.
Diverse Range of Expertise
Also, a full-time designer gets you only one set of design skills. A graphic design service typically has a team of designers with diverse skills. From logo designers to custom illustrators, you no longer have to look for a designer for a specific design genre.
Cost-Effective Design Solution
With a dedicated design team at your disposal, you only have to pay a fixed monthly rate. This is in contrast to an in-house team where you pay salaries, utilities, software, and other overhead expenses.
Scalable Design Output
Whether you need a single design or multiple designs, a dedicated graphic design team can scale to meet your needs. They are flexible, and can easily adapt to your content calendar, campaigns, or launches.
How to Avoid Mistakes in Hiring Graphic Designers
Not all graphic design service is created equal. Finding the right fit is crucial, but can be challenging. To ensure you work with the right one, be aware of the following common mistakes:
No Clear Definitions of Expectations: Designers aren’t mind readers, so they will need direction from you. Without it, you’ll encounter multiple revisions, missed deadlines, and misaligned visuals. Make sure to create a clear creative brief of your projects. Set expectations from the get-go, share your brand guidelines, goals, and timelines before anything else.
Overloading a Designer: Relying on a single designer for all your design tasks can quickly burn them out. This can result in subpar work quality. To avoid this, work with a whole graphic design team that includes different experts to handle specific tasks.
Not Investing in the Right Team: The cheapest design solution can save you time and money, but may produce mediocre work. This will reflect on your brand, potentially weakening your marketing performance. A graphic design service with a proven track record can help you prevent this.
How to Choose the Right Graphic Design Service
With the benefits graphic design services provide, it’s no wonder many businesses are using them. However, this resulted in numerous options available, making the selection process difficult. Here are a few characteristics to look for in a graphic design service:
- Portfolio: Review their previous work to determine if it aligns with what your brand needs.
- Experience: Check their experience, more importantly, how long have they worked with those in your industry.
- Communication: Check for responsiveness, and how they handle timelines, revisions, and feedback.
- Scalability: Check how they handle ongoing or high-volume work.
These qualities will give you a good grasp of how smoothly your working relationship will be.
Final Thoughts
To give your brand a competitive edge in this fast-paced digital landscape, you have to create consistent and engaging visuals. For this, you need to work with a dedicated graphic design team. They can significantly help boost your brand by delivering professional-quality designs no DIY tool can ever provide.
Penji offers a dedicated graphic design team without the overhead costs and all the hassles that come with other methods. Watch our quick demo video here to learn more, or better yet, send your first design request through this link.
About the author
Celeste Zosimo
Celeste is a former traditional animator and now an SEO content writer specializing in graphic design and marketing topics. When she's not writing or ranking her articles, she's being bossed around by her cat and two dogs.
