The Top Secrets to Affordable Web Design for eCommerce Businesses - Unlimited Graphic Design Service

The Top Secrets to Affordable Web Design for eCommerce Businesses

/ November 2, 2020

Think with Google says 88% of consumers do their research before buying, consulting an average of 10.4 sources. That means, if your website doesn’t make the cut, prospects could easily choose the next business on their tab! 

But let’s get this one thing straight from the get-go – a strong online presence doesn’t usually come cheap. No wonder many of our clients at Penji take advantage of the unlimited designs we offer at a flat monthly rate. This allows them to have a high-quality web design without breaking the bank. Aside from affordable web design, there are many other things you can do to keep your website costs within a reasonable range.  

How Much is Too Much? 

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Before we learn about how to get affordable web design, how much exactly is too much to pay for one? It would be quite difficult to get web design prices upfront as it all depends on so many factors. Web designers consider the size and complexity of the project, what you aim to do with it, and many others. These factors will set the tone for the price of the overall website design. 

According to WebsiteBuilderExpert, it would cost you $5 to 15 a month for a drag-and-drop website builder. If you want to add eCommerce functionality to your site, you have to dish out an additional $15 to 30 a month. As for the full-range website builders, their price plans can range anywhere from $0 to 500 per month. 

Domains and hosting costs can set you back by as much as $10 to 20 a year, and $2.75 to 300 per month, respectively. 

For custom-designed websites by professional web designers, the price tag can go up to a hefty $6,750 to $20,000 or more. If you aren’t willing to fork over this much cash, here are the more affordable options: 

DIY Website Builders 

With today’s technology, you can definitely design your website for less, and sometimes it’s free. Even if you aren’t tech-savvy, these website builders are really helpful with their drag-and-drop features. You can easily drag images and texts and drop them where you want to place them, easy peasy. 

Most web builders these days offer platforms that are user-friendly and usually come with domain and hosting services. Sadly, once you add extra features, it’s no longer free as you have to pay for each add-on. Another downside to this is that you won’t get a website that’s uniquely your own. These sites offer templates and themes that can be used by so many others. 

WordPress 

web page

A popular go-to for website design for eCommerce is WordPress. According to WordCamp, there are over 75 million sites that use this platform the world over. It is an open-source system that you can use absolutely free, which is probably the reason for its fame.   

Much like DIY website builders, WordPress lets you create your website even without technical know-how. You can choose from thousands of free and paid templates plus add-ons that are also free. However, it’s not as simple as the above option as it takes longer to learn its ins and outs. Also, there aren’t any available support, so you’re pretty much on your own here. 

Freelance Web Designer 

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To get a more customized look for your website, you can always try to get a freelance designer to do it. It can be more costly, but it certainly has advantages over the two we mentioned above. WebsiteBuilderExpert also shows that, on average, reasonably skilled freelance web designers can charge $75 per hour. Again, this all depends on what the project entails. Add to that the designer’s level of expertise and experience. 

This can cost more than the other options listed here. But this one will allow you to have more time on your hands for more important things. In addition, these people know what they’re doing, so you won’t be left in the dark when you’re doing it yourself. 

Overseas Outsourcing 

The past few years have seen outsourcing to overseas workers as a better alternative to get affordable web design. Fiverr or Upwork are good sources of talented designers that will charge less than those within your home country. If you have patience and time, you can find a good designer who’s also inexpensive. 

We say this because hiring a freelancer from out of the country will involve a lot of to-and-fro communication. Also, once you find one, there’s no guarantee that they will deliver what you want precisely. There are risks involved, but if you do find a gem among the stones, you’ll get design that’s cheap yet of good quality. 

Some Words of Caution 

All of the abovementioned options offer their pros and cons. Getting a fantastic web design can be a tedious task, one that needs special attention. It can be doubly hard if you’re on a limited budget. 

But know that high-quality doesn’t always mean expensive. With a little extra effort and research, you’re sure to find a way to get excellent web design that won’t break your bank. Websites that offer incredibly cheap services can sometimes cost you more. 

Be wary of someone offering you $5 web design only to charge you $500 for other services incurred. Make sure that you know every little detail before going into a contract. When hiring a web designer, always ask to see their portfolio. 

How Penji Can Help 

Penji is an on-demand graphic design service that allows you to submit unlimited design requests. For as low as $369 per month, our team of professional graphic designers can help you design your website. From logos to social media graphics, getting a strong online presence is easy with Penji. 

Requesting Web Design from Penji

As mentioned above, value and affordability are two of the main reasons why many of our clients opt for our services.

Aside from having a flat monthly rate, we have a lot more to offer:

  • We have a turnaround time of 24 to 48 hours. That means you can promptly have your designs, and you can stay on top of your campaign schedule.
  • Our user-friendly interface makes it super easy for clients to create and track projects and communicate with designers.
  • We have the top 2 percent of designers, so you can rest assured that your projects will be in good hands.
  • Unlike hiring freelancers (which is one of the most affordable alternatives), there’s no risk of a designer going MIA in the middle of the project. We have a full team of creatives and support staff who’ll be there for anything you need for your visual assets.

And the best part is, it only takes three easy steps, and you’ll be good to go!

1. Create the Project

penji platform

In the Penji dashboard, click New Project. Type in the title of the project and select from the categories. Select web design. You can also request other visuals you may need. If the project that you need isn’t included in the list, you can select Custom Project. 

In the description box, put in as many details as you can about the project. Once done, click Create Project. It will be assigned to a designer who’ll get in touch with you if anything needs to be clarified.

2. Review and Revise

penji platform

Within 24 to 48 hours, the designer will get back to you with a draft. To view, click on the file within the thread. If you need anything revised, simply click on that part and type in your comments. The design will be returned to the designer for revision and will be re-submitted to you within 24 to 48 hours.

PRO TIP: Communication is key when it comes to requesting designs. To make sure that the designer gets the look you want, take the time to include links to image pegs. It’s also best to attach links to your website and include color palettes and other branding assets.

3. Download

penji platform

Once you’re happy with the design, click the “Download” button, and it will automatically be saved to your computer. 

You can then mark the project complete, so your designer can move on to the next task in your queue. 

  • We take pride in knowing that most of our clients are very satisfied with our services. However, that doesn’t mean we’ve gone complacent with how we deliver our designs. In fact, we’re on a journey to continually improve ourselves as individuals and as a team. 
  • To help us improve our process, you can leave an honest review of the service you got. Your comments and suggestions mean a lot to us, and we’ll certainly consider them in our regular meetings and evaluation.   

Final Thoughts 

Cheap doesn’t necessarily mean poor quality. The options listed in this article are the most affordable web design you can get. But getting the most suitable for you can be a big challenge. There is no clear-cut solution to this dilemma, and the key is to have patience in finding what’s best for your brand.

Find out how Penji can help you achieve your campaign goals. Sign up today and try any of our packages risk-free for 15 days!

Updated November 2, 2020

About the author

Cel is a traditional animator for over than 15 years. She is also a Fine Arts Graduate who majored in Advertising and is now a Content Writer.

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