Advertising on Facebook is inevitable in 2023. The platform gets about 1.5 billion unique visitors with an average spending time of 31 minutes. So it isn’t surprising why Facebook, recently rebranded to Meta, is the third most downloaded app worldwide! Unfortunately, it can sometimes be a hit-or-miss when advertising image ads on Facebook. And it can be due to marketers not following the recommended Facebook ad size for images on various placements. If you’re creating image ads for different Facebook placements or formats, this guide can help.
What are Facebook Image Ads?
Facebook image ads let advertisers show off their products with a single image and an optional footer. Advertisers can create image ads from the Meta Ads Manager platform or boost an image from a Facebook page.
Image ads effectively communicate your message, especially if the graphics are captivating. Image ads are also the most popular format for advertisers because they do well even with one powerful image.
Creating image ads lets you:
- Deliver a clear message from a simple still photo that encourages users to buy
- Showcase an image snippet of your product and inform users about its features and benefits
- Increase brand awareness and interest by displaying a photo of your product front and center
Image Facebook Ad Size Specifications on Different Placements
Advertisers can choose from these 10 Facebook placements or use a few simultaneously for extensive reach.
Facebook Feed
This is where you see all the status updates, videos, photos, and updates from friends, groups, advertisers, and pages.
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Instant Articles
This mobile-optimized format lets advertisers publish fast-loading articles to the Facebook app.
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Maximum File Size: 30MB
Facebook In-Stream Videos
These image ads pop after 15 seconds of the primary video content. They appear on both mobile and desktop. Due to the small image size, Facebook recommends eliminating text on these ads.
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Video Feeds
The Facebook feed is where you see posts from other pages, groups, advertisers, and friends.
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Marketplace
Facebook marketplace is where people buy goods from other communities or worldwide sellers. Advertisers use Facebook Marketplace to reach people who are already interested in purchasing products.
- File type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Maximum File Size: 30MB
Facebook Stories
This is a full-screen vertical ad that appears between immersive Facebook stories. Leave around 14 percent or 250 pixels of the image’s top and bottom free from logos and text. This way, you don’t cover these with the CTA.
- File type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 40 characters
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
- Aspect Ratio Tolerance: 1%
Ads on Facebook Reels
This ad type is a single static image on any Reels content, also called Facebook Reels Overlay Ads. It’s recommended not to add text on Facebook images due to the small size of these ads.
- File type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 50 characters
- Headline: 10 characters
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Search Results
These Facebook ads help advertisers reach more people through millions of searches people type on Facebook and marketplaces.
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Business Explore
This Facebook ad is a contextual discovery experience for people who search for business-related content. These can either be organic or paid ads.
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Facebook Reels
Facebook Reels appear on feeds and other posts from groups, pages, advertisers, and friends.
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
10 Image Ads Best Practices
To ensure your image ads get maximum reach and conversions, take note of these tips:
- Follow recommended Facebook ad size for images
- Follow recommended aspect ratio on various placements
- Use quality and high-resolution images
- Show brand consistency by displaying your logo
- Keep your messaging clear and concise
- Use appealing colors, filters, and palettes
- Use text overlays to avoid obstructing the main visuals
- Show satisfied customers using your product or service
- Always preview ads on mobile and desktop before posting
- Create unique, professional, and compelling images
Use Penji for Your Image Ads with Proper Facebook Ad Size Specifications
Maintaining quality and following the correct Facebook ad size can be tricky as images get enlarged or reduced. But that’s not even the hard part. Creating image ads that capture your audience’s attention is sometimes a tall order due to cut-throat competition.
If you want your Facebook image ads to make an impact, let Penji create them in 24 hours. Penji experts can help you with unique and engaging image ads with the best quality. Our fast turnaround is also why many advertisers trust our design service for their Facebook image ad creation.
Try our bespoke design platform for 30 days risk-free by requesting your first Facebook image ad now. Cancel anytime and get your money back! Who would’ve known graphic design was this easy?
