Graphic Design Support for Marketing Teams: A Faster Way to Win

Marketing and graphic design work hand in hand, your business can’t have one without the other. However, if you want your efforts to move fast, you need a reliable design support for your marketing team. Launch your campaigns, update your visuals, and stay ahead of your competition with modern design support in the form of graphic design services. Here’s what you need to know.

Modern Marketing Teams Move Fast, Your Design Support Should, Too

If your business has a marketing team that moves fast—constantly creating, launching, and optimizing content—you need a design support system that moves right alongside it. Selling your brand is a constant struggle for crafting great email campaigns, social media posts, or landing pages. After all, visual content is no longer an option, but the foundation that drives growth. Up to 74% of companies find content marketing effective in boosting lead generation.

This is why, ask any high-performing marketing team, and they’ll tell you compelling visuals are a must. These can bolster engagement, improve brand recall, and increase conversion rates. Ask them further, and they’ll tell you their secret sauce: design support for marketing teams. Without it, there will be design backlogs, delayed campaigns, and creative chaos.

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What Design Support for Marketing Teams Looks Like Today

Modern marketing teams are busy, often contending with crazy schedules of publishing design assets. Sadly, they don’t come in neat calendar waves that are easily predictable. Most of the time, they happen fast and often, all at once. So, a design support for your marketing team is a godsend.

Working with a graphic design service for marketing is like having a team of professional designers on standby. This is the reason it’s known by its other name, an on-demand graphic design service. It enables businesses to receive high-quality, on-brand visuals anytime they need them. At its best, these services offer flexibility, responsiveness, and integration into your marketing team’s design process.

How On-Demand Graphic Design Services Power Marketing Teams

To explain this further, let’s break down the most commonly used types of design support you can get today:

• In-House Designers: Suitable for those who need brand consistency and collaboration. Unfortunately, this option is often restricted by bandwidth and burnout.
• Freelancers: Ideal for on-time projects or niche styles. You can try managing multiple freelancers, but that would be a humongous and laborious task. It often leads to delays, communication gaps, and inconsistent output.
• Traditional Agencies: An excellent solution for big campaigns or those looking for full-service companies. Not an ideal option for those with limited budgets or tight deadlines, as they are costly and somewhat slow.
• On-Demand Graphic Design Services: Like Penji, these services have a team of vetted designers with a wide array of specialties. They operate on flexible workflows, offer fast turnaround, and provide fixed-rate pricing. In short, constant design support without the hassles.

In summary, effective design support for your marketing team means having the right setup to meet all your creative requirements. 

What to Look for in a Design Support Service for Marketing Teams

Graphic design services abound. Choosing one to work with can be a challenge in itself, with the multitude of options available. In addition, they are not all made the same, what works for one does not necessarily work for you. Here’s what you must consider when looking for design support for your marketing team:

A Clear Workflow

Modern marketing teams have plenty on their plates, leaving them no time for guesswork. The right design provider is one that has a structured workflow. From submitting your design requests to reviewing the drafts, everything should be transparent. You should know what to expect and when.

Speed Without Compromising Quality

Campaign timelines can be short and strict. What marketing teams need is a design partner that can keep up, without sacrificing quality. It should be able to balance both and deliver polished visuals when you need them.

Branding Expertise

At Penji, one of the most requested projects is logo design. It’s because many businesses understand its importance, never relying on online templates to get them. A good design support should learn your brand guidelines and apply them consistently across all your assets.

Team Collaboration Tools

The ideal design partner is one that has a centralized platform for communication and collaboration. This results in faster approvals and fewer revisions. 

Predictable Pricing

When your brand needs a constant stream of visual assets, pricing should be a huge consideration. When you work with a graphic design service, you’ll only pay a flat monthly rate. With it, you get unlimited designs and revisions. Otherwise, the other methods of getting designs can put a dent in your budget and slow down your creatives.

Signs Your Brand Needs a Graphic Design Strategy Upgrade

If you’re looking for design support for your marketing team or are dissatisfied with your current setup, read on. Even the most talented marketing teams can hit a block with a slowing creative flow. When this happens, it’s time to take a closer look. Ask yourself:

• Do your design assets take a long time to arrive?
• When you wait a long time for your projects, it can delay that product launch or stall that social media announcement. 
• Do you see inconsistencies in your branding?
• Inconsistent design assets can weaken trust and credibility. This often happens when multiple designers work on your branding. This dilutes your brand message and conveys an unprofessional vibe.
• Does managing freelancers or chasing approvals take a huge chunk of your time?
• Instead of focusing on growing your business, you’re busy coordinating design work. 

If you answer “yes” to any of these questions, it’s time to change your current design setup. A better solution for graphic design for marketing should be in the works right now.

Final Thoughts

Don’t waste your marketing efforts with lackluster designs. The right design support for marketing teams is here, and you only need to choose which to work with. If you want consistent high-quality designs, fast turnaround times, and affordable pricing plans, then Penji is the best graphic design for your marketing team.

Watch our demo video here to learn how we can craft the most amazing designs for your brand. Or click here to send in your first design request today.