With half of consumers saying web design is crucial to branding, it’s no surprise that unlimited web design has become a game changer for businesses of all sizes.

If you’re still on the fence about getting an unlimited design for your website, you’ve come to the right place! In this blog, we’ll tackle what this service entails, how it works, and its pros and cons.

We’ll also throw in pro tips on how you can make the most out of unlimited web design. Ready to learn? Let’s dive right in.

Table of Contents

What is Unlimited Web Design?

Unlimited web design is a subscription-based service model that allows businesses to submit an unlimited number of design requests for a flat monthly fee. 

Sample web design by Penji

What sets this model apart is the combination of unlimited graphic design and web page design under one umbrella. That means you can have all the web designs you need and other graphic designs, such as:

Sample web design by Penji

That said, it can be a good option for startups, agencies, or growing brands needing constant updates without breaking the bank.

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Benefits of Unlimited Web Design

Sample web design by Penji

Here are some of the advantages you can enjoy from getting these services:

Cost-Effective Solutions

With unlimited graphic design services like Penji, users pay a flat monthly or annual fee. That means you can access an ongoing stream of design work without worrying about hourly rates or single project costs.

Quality Control and Consistency

Recent data highlights how website visitors consider photos, images, colors, and videos as what they appreciate the most in web design.

Elements consumers appreciate the most in website design (Image licensed by Penji)

That said, custom web design services worth their salt would know how to use and combine these elements to get the best design that reflects your brand. Added to that, an unlimited design service pairs you with a dedicated designer or project team, ensuring brand consistency across projects.

Faster Turnaround Times

The best unlimited web design services prioritize efficient delivery, helping users quickly build on their websites, landing pages, or marketing assets. At Penji, for instance, we offer 24-48 hours turnaround time, ensuring projects move smoothly and allowing brands to stay agile in their market.

Sample web design by Penji

How Unlimited Web Design Works

Here’s a step-by-step guide on how unlimited web design works:

Step 1: Choose a Plan

Many unlimited web design services offer various plans based on the volume and complexity of work. At Penji, for instance, we offer three tiers: Starter, Marketer, and Agency.

Take the time to review the plan’s pricing and what it includes. Doing so will allow you to make an informed decision when choosing the right package for your design needs and budget.

Step 2: Submit a Design Request

Once enrolled, you can start by submitting your first design request. This process usually involves filling out a brief form with the project’s specifics, such as the type of design, brand guidelines, required dimensions, and any special requests.

Here’s an example of how Penji users submit a design request:

Penji web banner design request example

As seen from the example above, it’s best to describe the design you want in detail, including the goal and essence of your message. Don’t forget to mention the color palette, aesthetic style, and fonts you want to be used in case you have particular preferences. 

Pro Tip: You can also upload or add links to your peg images to ensure that you and your designer are on the same page. 

Step 3: Connect with Your Design Team

Many unlimited design services assign a dedicated designer or team to each account, allowing for a personalized, consistent experience. The designer will review the request and may ask follow-up questions to ensure they fully understand the project’s goals.

Pro Tip: Choose a service provider with a user-friendly platform that enables in-app chat. With such feature, you can avoid a manual back-and-forth, which can sometimes lead to confusion for both parties.

Step 4: Review Initial Drafts

Once the designer submits the first draft, you can preview and assess the design draft. At Penji, our designers turn in the initial design within 24 to 48 hours.

Step 5: Request Revisions (If Needed)

If you want anything revised, you can request edits from your designer. One of the best benefits of unlimited on-demand graphic design is your freedom to have unlimited revision requests. This feature ensures that your designer can keep tweaking the design until you’re happy with the visual asset.

Penji revision request example

Pro Tip: Make your revision request as specific as possible. Avoid vague instructions that could be interpreted various ways. Instead, provide clear and actionable feedback.

Examples of vague design feedback:

  • “Make it pop.”
  • “Add some flair.”

Examples of clear design feedback:

  • “Increase the font size on the headline.”
  • “Change the background color to a softer blue.”
  • “Align the logo to the top left corner.”

Step 6: Approve the Final Design

Once the design meets all requirements, you can approve the final version to queue up new design requests.

Pros and Cons of Unlimited Web Design

Sample web design by Penji

Here are the advantages and disadvantages of unlimited web design too gauge whether it’s a good fit for you or if you’re better off learning how to hire a web designer.

Pros

  • With a flat monthly or annual fee, unlimited web design provides predictable costs, making it an affordable alternative to hourly rates or individual project fees.
  • Most services offer quick delivery on design requests, especially for simpler projects, enabling users to maintain a fast pace in updating website visuals.
  • You can have flexible access to professionals as needed. That said, it’s ideal for those who need web design but don’t want to learn the ropes of finding a web designer or hire a permanent addition to their team.

Sample web design by Penji

Cons

  • While many services offer skilled designers, finding a designer who matches the brand’s style may take some trial and error. To counter this disadvantage, you can some service providers like Penji allow users to request the same designer for their projects.
  • At the end of the day, the service provider is an external third-party entity. It may not be the best solution long-term if you’re looking to cultivate in-house creatives. 

The Lowdown

While unlimited web design might not be for everyone, it’s a great tool for those who want design expertise without committing to hiring an employee. This model also allows users to explore various design styles and get professional designs within a quick turnaround time.

Ready to supercharge your web design? View a demo today to see how Penji’s unlimited web design can help you boost your brand and build a solid online presence.