August 10, 2018, by Sekinah Brodie
You may not realize it but designers are natural problem-solvers. By nature, graphic designers can see the light at the end of the tunnel and develop the perfect product at the perfect time. Here are 10 problems in graphic design that graphic designers can solve for you—in a creative, beautiful way!
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Many companies make the mistake of not spending enough time or money on solid branding. This creates problems in graphic design in the future. You should invest in branding because professional graphic design will strike the right imagery for your company. After all, your brand is there to make your company memorable, so why not do it right?
First impressions definitely matter. Anyone who tells you they don’t is lying. Since that’s the case, you should let a graphic artist design your logo, your website and your marketing materials to avoid problems in graphic design that you’ll run into.
When graphic designs are good, then they convert leads. Design is more than just graphic. Design is also about being effective, and that means creating a website that entices visitors to take action, like clicking or submitting contact information.
Graphic designs can tell your customers how something works or how they interact with a product you’re selling. When developing, visualize it like this, the graphic artist considers function first and aesthetics second.
A great logo and thoughtful design can tell the story about your business—about what you do or about your founding. A picture really is worth a thousand words, so people should be able to look at your graphic and immediately have a sense for what your business does. Take the example of two black and white logos. One might be done to evoke history and an older company founding, while the other might be clean and modern to evoke a tech company. Both are black and white, but the same color scheme can evoke entirely different impressions.
There are many cases in business where you need to develop multiple solutions for a single problem. Sometimes the team is too close to it, so graphic designers can help you fill this role. You don’t want to be left holding the bag with one design that you just knew the client would love, only to find out that he or she hates it!
Small businesses face stiff competition, so great graphic design can really distinguish and set you apart. Most small businesses have to have at least one differentiator in order to be competitive. It might be customer service, it might be your pricing, but it can easily be your graphic design. Make your business unique so you stand out!
Sometimes, you need collaboration from a group. Having graphics and imagery to help the group along can really get those creative juices flowing.
It happens to the best of us. We reach a point where we just have to scrap a project and start over. However, your team may have been immersed in the old project and have trouble letting go. Detached graphic designers can come to your rescue to get you started again. Remember that sometimes the best designs were not ever part of your original plan.
Don’t be penny wise and pound foolish. Companies that don’t seriously integrate graphic design at the beginning of a process will more than likely end up paying for it at the end. Just remember that quality design has longevity. Yes, you might pay a bit more in the beginning, but it will be worth it in the end.
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