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Are you interested in selling graphic design services to new or existing businesses but need in-house capabilities to deliver at scale? That’s where white label graphic design comes in handy. White label design has become famous for many design and development agencies. This article discusses how your digital marketing agency can leverage white label graphic design services to boost your offerings. Ready to jump in and start designing? Sign up now and meet the creative geniuses at Penji!
Table of Contents
- What is a White Label?
- Importance of White Label Graphic Design Services
- Top Graphic Design Services To Resell
- Things to Consider Before Choosing a White Label Graphic Design Provider
- 5 Best White Label Graphic Design Services
- Conclusion
What Is a White Label?
White label involves a manufacturer-reseller business model where a company will manufacture a product (usually software) that a reseller can rebrand and resell. So, what is the relationship between white label and graphic design? In a white label graphic design, a firm would avail graphic design services from a white-label provider and sell them to local businesses.
Importance of White Label Graphic Design Services
Reselling graphic design services is an excellent strategy for digital marketing agencies that need help to develop a graphic design production setup. Here are some of the compelling reasons for reselling graphic design services:
1. High demand
According to Statista, the revenue of graphic design services in the U.S. will amount to approximately $11.3 billion by 2024. The graphic design market is exploding, and reselling design services is a smart way to capitalize on this boom without risking your resources.
2. Meet the primary needs of a business.
Every business needs a logo, cards, letterheads, envelopes, and other visual assets. You can increase brand awareness by reselling these essential services to customers. And eventually, become their first choice for other more complex and expensive graphic design requirements.
3. Build strong client relationships.
Adding graphic design to your service suite creates a one-stop shop for your customers’ marketing campaigns with white label graphic design. You can confidently fulfill all their requests and cultivate a more substantial client relationship.
Top Graphic Design Services To Resell
Graphic design encompasses various services that you can decide to resell. Here are some of the most popular and essential graphic design services you can consider.
1. Logo design
A logo is the first thing that customers notice about a brand. Aside from attracting customers, high-quality logos make the brand memorable. Help your clients stand out from the crowd by reselling compelling brand logos.
3. Business card design
Business cards contain all the information about a business in a creative and organized manner. You can work with a specialized graphic design agency to resell your customers beautifully crafted business card designs.
4. Ad design
Text gets ignored, but visuals captivate various audiences. Reselling professionally designed ad graphics is also a brilliant idea. Vibrant colors and impactful imagery ensure their message is delivered effectively, maximizing their marketing ROI.
5. Corporate design bundle
Graphic design is crucial for new or existing businesses planning to revamp their corporate identity. They will need a logo, business card, letterhead, and brochures to succeed. Work with a white label design agency to provide these services and resell your entire corporate design bundle.
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6. Business essentials bundle
You can resell essential services and graphic design to your customers to prevent them from going to your competitors. Some leading services you can white-label to help your client’s business grow are reputation management and web hosting/design services.
Things to Consider Before Choosing a White Label Graphic Design Provider
Choosing the right white label graphic design services is essential for your business’s success. It involves more than just looking at their portfolio or comparing prices. Here are the crucial aspects to consider when searching for the best partner in delivering high-quality designs to meet your client’s needs:
Knowledge and Expertise
The agency you choose to work with for white labeling must have a team of professionals with adequate knowledge and skills to perform any given task. They should have experts who handle operations well, meet all client requirements, and provide the best quality output.
Project Management Skills
Any white label marketing agency must possess strong communication, technical soundness, team-building capabilities, and the ability to remain calm under pressure. All these qualities are crucial when it comes to project management as it involves proper planning, execution, control, and completion of all the projects. White labeling can only be successful if the agency has proficiency in successfully managing all types of projects, from simple to complex, per their decided goals and expectations.
Reliability
It’s important to consider reliability as a factor, as you will be completely dependent on your partner white label digital marketing agency to carry out all tasks for your customers. Needless to say, it will look bad on your part if your associate agency doesn’t deliver quality, misses the deadlines, or doesn’t meet client expectations. Hence, your partner company must be competent enough that you can unquestioningly depend on their expert values, opinions, and results.
Client Satisfaction
One of the best criteria for judging if an agency is doing a good enough job is measuring client satisfaction, which is directly a translation of good results that might lead to revenue or visibility for the customer.
Confidentiality
Confidentiality is one of the essential factors when selecting a white label graphic design agency. It’s customary to take steps to protect the information of your entity and client base. Make sure to choose the white label company that maintains the privacy of your business. This can also foster an environment of pure trust and security and eliminate communication gaps between the client and the acting agency.
Updated with the Latest Market Trends and Tools
A reliable agency that offers graphic design as a service must be updated on the latest trends in the industry. It is important to choose the one that provides clear communication about its strategies for meeting clients’ requirements and delivering the best quality services. Additionally, it should keep you informed of every update throughout the process, ensuring you stay aware of all the progress made.
5 Best White Label Design Graphic Agencies You Should Consider
Penji
Penji is an excellent platform for high-quality white label graphic design services, offering unlimited graphic design requests for a flat monthly fee. This means you can submit as many projects as you need, from simple social media graphics to complex presentations and illustrations.
Services Offered:
Key Features:
- Unlimited design requests
- A dedicated team of designers
- 24-hour turnaround time
- Streamlined revision process
- 30-day money-back guarantee
SeekThem
SeekThem is a creative design and branding agency that your idea needs. The agency specializes in branding, web design, and all things graphics.
Services Offered:
- Graphic design
- Website design
- eCommerce website design
- Display ad banners
- Branding
- UI/UX design
Key features:
- Multiple revisions
- Multiple design options and choices
- 100% unique designs.
- Multiple pricing models
- Dedicated designer
- Fast turnaround time
Design Pickle
Design Pickle is a subscription-based graphic design service that caters to businesses. They offer a flat monthly fee for unlimited graphic design requests, revisions, and source files.
Services Offered:
- Custom illustrations
- Motion design
- Graphic design
- Presentation design
Key features:
- Subscription-based service, especially suited for agencies
- Unlimited requests and unlimited revisions
- Graphics shared in Adobe source file.
- Fast turnaround
Kimp
Scale your marketing agency like never before with Kimp’s white label graphic design solutions. Kimp.io is a subscription-based graphic design service similar to Design Pickle but focuses on providing an in-house design team experience at a flat monthly fee.
Services offered:
- Landing page designs
- Logos and brand assets
- Email graphics
- Social media graphics
- Custom illustrations
Key features:
- Unlimited designs and unlimited revisions
- Access to KIMP360 (their management tool)
- Quick turnaround time
- 100% design ownership
- 24/7 support via live chat
Design Huddle
Design Huddle is a company that provides a white-labeled design platform. Brands, agencies, and other platforms can leverage their technology to provide design and video creation tools to their users, all under the user’s branding.
Services offered
- Video and design platform that allows you to create custom templates and white label them for your clients.
Key features:
- Intuitive editor for print, videos, and designs
- A white-labeled platform that integrates with your website
- Allows creating graphics and videos via a single platform
- Free Demo
- Email support
Conclusion
If you are looking for a white label partner for professional graphic design, always choose one with solid experience working with digital marketing agencies. They must have proven their reliability through the quality of their work and the ability to finish projects on time. Avoid dealing with hiring and extra costs while scaling your business. White label graphic design services is a low-risk path to significant expansion. And your best option is a subscription-based graphic design service like Penji. Over 12,000 brands trust Penji for unlimited, affordable white label design solutions.
See how Penji works by watching the demo video!
About the author
Rowena Zaballa
With a background as a former government employee specializing in urban planning, Rowena transitioned into the world of blogging and SEO content writing. As a passionate storyteller, she uses her expertise to craft engaging and informative content for various audiences.
