6 Ways to Turn Views Into Value with Expert Visual Content Creation

Visual content creation isn’t just driving engagement; it’s driving an entire industry. 

In 2024 alone, the global market for visual content was valued at around $5.2 billion. That number is expected to climb to $6 billion in 2025, and skyrocket to over $19 billion by 2033, with a steady 15.6% annual growth rate along the way.

Numbers like that don’t lie: the demand for high-impact visuals is only getting stronger.

So, how do you make your content count in a market this competitive? It starts with knowing how to turn views into value. But first, let’s answer a common question – 

What is Visual Content Creation?

Visual content creation is the process of designing and producing eye-catching visuals to: 

• Communicate a message
• Strengthen branding
• Boost engagement

It goes without saying that when done right, it’s strategy in visual form. In fact, this creative process combines storytelling with design to influence how people think, feel, and act.

The shift toward this kind of content isn’t just anecdotal. In 2023, over 63% of marketers adjusted their visual content marketing strategy, signaling a strong shift toward smarter, more effective design. 

Here are a few visual content creation examples:

• Social media graphics tailored to each platform
• Infographics that break down data into bite-sized visuals
• Short-form videos or product reels
• Branded illustrations or icons
• Slides and presentations for marketing or sales

To create these materials, marketers use a number of visual content creation tools, including:

• Penji – Creative as a service provider offering on‑demand graphic design with unlimited requests and expert designers
• Canva – Great for teams and beginners
• Adobe Creative Cloud – For pros who need full control
• Figma – Ideal for collaboration and UI/UX design

If you’re looking to sharpen your strategy and put the latest visual content trends to work for your brand, here are a few proven tactics you can use to turn passive views into measurable results, whether you’re aiming for more clicks, shares, or conversions:

1. Start with a Strong Visual Content Strategy

Before you post another graphic, ask yourself: What do you want it to do? Whether your goal is brand awareness, engagement, or conversions, every image should work toward that purpose.

For instance, take a look at this well-designed content set for a winery:

Each post reflects a consistent brand identity: same logo placement, cohesive color palette, and unified tone. The graphic design services provider also included a smart mix of formats too: wine tips, event promos, customer reviews, and interactive questions. 

• Pro Tip: Create a visual content calendar that maps out what type of content to post, when to post it, and which formats best serve your goals. 

2. Use Custom Graphics to Boost Brand Recognition

Brand consistency not only grabs attention but also builds lasting recognition. After all, when your designs reflect your unique voice, color palette, and tone, your audience starts to remember you, even before they read a single word.

For instance, look at the example above. Every slide in this campaign for a dry brush product uses soft greens, rounded layouts, and clean typography. The product is always front and center. Added to that, the icons, photo angles, and layout choices are also intentional.

What makes this set even stronger is the subtle use of visual metaphor design: the act of brushing away dullness aligns with themes of detox, clarity, and self-care. 

• Pro Tip: Don’t just show a product. Instead, tell a story with images.

3. Tell Better Stories Through Video Content

Video content remains one of the most powerful ways to connect with your audience, and not just for big-budget brands. Video brings movement, emotion, and storytelling together in seconds, and you can use a variety of formats, including:

• Behind-the-scenes reel
• Product demo
• Testimonial

Using a solid visual content creation template ensures your videos stay on-brand and consistent, while graphic design for content marketing helps frame every scene with purpose. 

• Pro Tip: Remember the 3 S’s of video content: short, sharp, and scroll-stopping, which is how video builds trust and drives action.

4. Make Data Digestible with Infographics

Big numbers and complex data can overwhelm your audience. The solution? Turn them into visuals they actually want to look at, and that’s where infographics shine. In fact, 52% of marketers said they used data visualizations in their visual content campaigns.

For instance, the image above shows how visual content creation transforms dense, global data into a clean, scroll-stopping story. With the help of AI for content creation and visual content creation tools, it’s easier than ever to produce these.

• Pro Tip: Use a color-coded legend and consistent layout to help readers scan fast and retain more. And if you need support, try to combine visual content creation free options with digital design services to translate your data into impact.

5. Stay Social-Ready with Platform-Optimized Designs

With 5.31 billion social media users globally as of April 2025, it’s no wonder all brands are trying to get attention online. However, what works on Instagram may flop on LinkedIn. That’s why smart brands use platform-optimized designs that match:

• Dimensions
• Tone
• Audience intent

For instance, let’s take a look at this set:

The example above shows clean, scroll-friendly layouts perfect for Stories or Reels; an ideal blend of product info and aesthetic appeal.

• Pro Tip: Need a shortcut? AI-generated layouts and AI-powered visuals can help you quickly adapt your content marketing examples for any platform without starting from scratch.

6. Maintain Consistency with a Visual Style Guide

Even the best visuals lose impact if they feel disjointed. That’s why a visual style guide is essential; it’s the blueprint that ties every design back to your brand’s identity.

In the branding kit example above, Paradise Water outlines everything from logo use and typography to color palette and icon style. It’s a great showcase of design consistency, visual hierarchy, and smart template use.

• Pro Tip: By following a clear visual content strategy, you reinforce your brand message through every touchpoint. Need help building one? A team that understands visual storytelling and visual branding can help create guidelines and the assets to match.

The Lowdown

Visual content creation is more than just making things look nice, but about creating visuals that perform. Brands today need content that’s fast, flexible, and aligned with their voice. That’s where Penji steps in.

With a flat-rate model, expert designers, and a proven system for collaboration, Penji makes it easy to scale your visual output without sacrificing quality. 

Still on the fence? Take a look at our portfolio to see what’s possible—and why choosing Penji could be your smartest marketing move yet.

Watch a short demo and see the difference for yourself.