We’ve compiled the key social media questions to ask your clients. Think of it as an on-boarding interview with a client. It’s essential you ask the right questions to ensure everything sails smoothly.
Brands should know that they need to have social media accounts. But it’s no longer to increase online visibility. It has become one of the primary channels to engage with users online. And it’s important to keep that in mind when a client approaches you, or you land one. But before you get to start your partnership with the client, you need to know them first.
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Getting to know your client’s organization and its culture will enable you to create the most relevant social media ads and posts. There is a reason behind every business venture. Get to know your client’s passion and what led him to establish his business
1. Describe your company culture.
2. Why did you establish the company in the first place?
3. Where are your employees from?
4. Does your organization prioritize inclusivity and diversity?
5. Describe the decision-making process in your company.
6. Who are the most important people in your organization?
7. What impact do they have on the company and its audience?
8. What is your company mission and vision?
9. How would you describe your brand’s personality?
Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. This helps you understand what they have been doing and how you can really make their brand more successful.
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More often than not, you’ll be dealing with creating social media ads and posts for your clients. If they have hired marketing agencies before, know how it went and what kinds of ads they created for the client. This way, you know how to make yours better.
1. Which platform consists of a majority of your audience?
2. What types of ads have you tried on that platform?
3. How do you create your paid social media ads?
4. What are your audience’s pain points?
5. How does your product or service help your audience’s pain points?
6. What is the success rate of your previous social media ads?
7. What important information have you gathered from your ad analytics?
9. Which of your campaigns needed improvement, and how would you have made it better the next time?
10. How did you use that information for the next social media ad?
11. What do you hope to achieve from your social media ads?
12. Which experts did you hire to create your former social media ads?
13. How have they met your expectations in creating your social media ads?
14. How can we help improve your experience in advertising?
15. Are you looking to advertise locally, regionally, nationally, or globally?
16. Which ads or posts from other companies may inspire future campaigns?
A client’s social media goals are important. By achieving these goals, you’ll be able to form a social media marketing strategy that directly aligns with their brand. And as their manager, your strategy has to be S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, and Timely). Here are social media questions to ask to help you form a proper plan.
When working with clients, you must understand their customer demographics. That means you’ll need to know their age, gender, location, and employment status. And knowing this information allows you to narrow your efforts into targeting the population that will convert into customers, saving your client time and money. Here are social media questions to ask your client to understand the demographics of their customers.
Often confused with demographics, psychographics gives you information on your client’s customers’ personality, value, attitude, interest, and lifestyle. Knowing this will give you an edge on where and how to target the audience. You’ll understand their habits and language that they speak online. So, here are social media questions to ask your clients to learn about the psychographics of their customers.
You must understand an industry fully before representing them online. You’ll be surprised by what you might learn! Not only will you know about your client, but how to beat their competition as well. These are social media questions to ask to understand the industry that you’re going to be a part of.
Get to know their social media audience a little better by asking these questions. It will help you understand which audiences they’re targeting. Plus, know their audience’s preferences and behaviors on social media. This way, you can personalize the content that will garner high engagement rates.
1. What social platforms does your target audience use?
2. What issues matter to them?
3. How does your brand engage them?
4. What does your audience say about you?
5. Who (celebrities/influencers) does your audience engage with?
6. What types of reactions or responses do you get from your audience?
In this section, you’ll be assessing what social media platforms are going to fit your client’s needs. This could mean adding or taking away a platform they are currently using. You’ll also learn what type of content to post and how often. Here are social media questions to ask to understand where your client’s brand should exist.
1. Describe your brand voice.
2. What tone should social media updates have?
3. What type of content do you want to publish?
4. How often do you want to publish new content to your profiles?
5. What resources (pictures, video, GIFs, etc) do you have available for content creation?
6. What brand guidelines should we follow when we create new content for your company?
7. Aside from what you’ve been posting, are there any content types you’d like to test and publish on social media? (e.g., infographics and illustrations)
8. What is your workflow process for content from inception to publication?
9. Do you use any social media services to create and automate your postings? If so, please let us know which ones worked for you in the past.
10. Do you have a specific posting schedule, or would you like us to mix the hours from time to time?
11. How does social media tie in with your offline campaigns?
12. What is the main message that you want to send through your content?
13. Are you looking to expand onto new social media platforms?
14. Are you looking to narrow your focus to fewer networks?
15. Which social media platforms are you most active in and want to achieve your goals?
16. Do you want to provide customer service on social media? If so, which social media channel would you like to conduct your customer service activities?
17. How do you handle negative posts or comments about your company, product or service?
Do you need compelling social media designs for your clients? Explore what our designers have produced.
Finally, it’s time to seal the deal. You’re going to learn how you’ll be working with your client. But sometimes, you may find that you’re a perfect fit, or not a good fit at all. The interaction between you and your client should be smooth on both sides. Here are social media questions to ask your client to see if your relationship will be beneficial for both parties.
1. Who will we be working with in your organization?
2. What do and don’t you need?
3. What do you expect from us as your social media manager?
4. Is there anyone managing your social media platforms at the moment?
5. How can we receive access to your social media platforms?
6. How much oversight and control do you want to have?
7. What reports do you want to see and how often?
8. Which metrics would you like us to track? (e.g., engagement, awareness, ROI)
9. What is the approval process?
10. How much input do you want to have into campaigns?
11. What is your budget?
12. When do you want to start?
13. What is the duration of this project?
Feedback and communication is crucial in an agency-client relationship. Although some people might be comfortable with receiving feedback, some aren’t. It’s important to know how your client would prefer to exchange feedback throughout the process.
1. What do you think about communication in an agency and client relationship?
2. On a scale of one to 10, how important is communication?
3. Do you think sending honest feedback can improve the relationship or outcome?
4. How do you want to send feedback to your provider and vice versa?
5. How can we communicate constantly? In-person or online meetings?
6. In case meetings won’t work, do you use a chat service like Slack or Hangouts? Or would you prefer via email or phone call?
7. What do you think about constructive criticism?
8. How do you resolve issues in a working relationship?
And, there you have it! With these key social media questions to ask your client, you’re going to be ready to create a custom social media strategy that fits their brand needs.
Other than the questions listed above, here are other queries that may cross your mind.
It’s best to go in-depth with your branding questions and how to handle their social media accounts.
For example, you can ask your clients what designs or photos they want to post regularly? On the issue of social media accounts, you could ask them if they’ll give you full access or provide only the copy and image? One more thing to ask is what software you might use to publish your social media posts?
When it comes to Instagram, captions may not seem as important as the visuals you would post for your client. BUT, with the right caption, you might even engage social media users not only to like but have them comment or even share your client’s posts. One of the best captions to post on Instagram is questions. And when suggesting captions for Instagram, here are some ideas you can bring up to your client:
One of your client’s main objectives on social media is to engage with their followers. It’s best to ask questions that are relevant to the brand and one that adds value. Not only will this question provide insight into what goes on in the mind of their followers, but it will help them create content. Some questions include:
Once you’ve gotten to know your client better, it’s time to make their social media pages stand out. And you need to partner with a reliable graphic design service that will provide you high-quality and compelling graphic designs for your client. Penji is a service that can help you in creating your client’s social media graphics. You can get unlimited social media graphics and all types of graphic designs for a flat monthly fee.
Here are some of Penji’s social media graphic designs for their former clients:
On the Penji platform, click on “Create a Project.” From there, you’ll choose the type of design your client needs.
Be specific on the design you want to receive.
Penji makes it easy to detail your project. You won’t have to answer many questions. In just one page, fill up all the details like colors, file size, type, and so much more then click Submit. Once you click, submit, a designer will be assigned to your project instantly.
You’ll get a notification that you have a design ready. Head on over to your Penji dashboard and click on the project. There, you’ll view the first draft your designer submitted.
If you think the design needs more work, go ahead and point out what needs revisions. With the point-and-click feature, you can specify how your designer can improve the design. This reduces miscommunication. Plus, your designer will know how to make it right.
You won’t have to worry about additional revision costs, either. Unlimited revisions are part of your plan.
If you’re happy with the design you receive, click on Mark as Complete when you’re done. Then, download the file. It’s that easy.
In cases where you need to re-access the file, just return to your Penji dashboard and select the project. Download the file once more, and you’re all set!
Fulfill all client needs through Penji. Don’t miss out on a deadline or delay your other tasks. Let Penji take care of all your client’s design needs. Big brands like Reebok, Calvin Klein, and Kohl’s have entrusted their designs to us. So should you.
Updated April 12, 2021
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