Many logo design experts say that simplicity matters when creating a logo. That’s the norm because you don’t want a complicated logo or one that includes too many elements. And if you need inspiration on how simple and clean logos should appear, get inspired by these logo examples from top brands. Plus, know how and where to get simple and clean logo designs!
Simple and Clean Logos from Top Brands
1. Google
One of the simplest logos from one of the biggest brands is Google. It retains its old color scheme of blue, red, yellow, and green. However, the font changed to a more modern style. You can use this as inspiration if you want to stick to a wordmark logo.
2. Nike
Here’s one simple coming from one of the biggest brands. The Swoosh is Nike’s iconic symbol, so even without the Nike wordmark, you can recognize it anywhere! It’s a simple yet clean logo because it doesn’t have extra elements added to it.
3. Mastercard
One excellent example of a simple and clean logo comes from Mastercard. Its recent design is its best iteration so far since the more modern take showcases the brand’s forward-thinking philosophy. Additionally, the brand refresh keeps the red and orange circles from its earlier designs. Plus, even with the wordmark, it still has a simple and clear look.
4. Spotify
The Spotify logo has a simple, clean, modern look. The brand uses a combination logo type: an abstract circle with a three-arc symbol and a wordmark. Sometimes, Spotify uses the abstract logo, while other times, it’s only a wordmark. Additionally, Spotify keeps the colors and font use simple.
5. Burberry
Our last logo example comes from Burberry. Even though not everyone received the new Burberry logo well, it wanted to show luxury and elegance in a simple and modern way. It wants to demonstrate that it’s on par with its competitors since most of them have the same logo style and still stand out from the crowd.
How to Make a Simple and Clean Logo?
1. Find Inspirations from Your Industry
Even though we listed the designs from the top brands, you should also research logo designs from your industry. This way, not only does it keep it simple, but it’s also relevant to the industry. You can search for logos by using a search engine. You can also check out graphic design portfolio sites like Behance or Dribbble to get an idea of what logo designs from your industry look like.
2. Use a DIY Graphic Design Maker
There are simple logo generators to use when getting your free logo. However, they won’t fully capture your desired style. You can use them if you need logo variations or show them as references when working with a designer. That said, a DIY graphic design maker can help you create a simple logo from scratch. You can use templates here. Plus, you can use different fonts and add elements when you see fit.
3. Apply Logo Design Principles
Even non-designers can follow logo design principles when creating a logo for your brand. You don’t need to read up on the logo design principles. Here are the principles when creating logos:
- Simple
- Relevant
- Versatile
- Timeless
- Memorable
- Unique
- Scalable
We’ve mentioned some of the design principles here, and some are self-explanatory. We can expound on versatility and scalability. These two can be interchanged. However, versatility can refer to the type of logomark you want to show on a website or your products. Meanwhile, scalability means the type of logomark to show, depending on the size.
DIY Alternatives
Making a simple and clean logo is easy. However, some graphic design apps have their limitations. For instance, you don’t get access to millions of assets or fonts if you’re on the free plan. Additionally, even though you’ve made a logo, it might still need more work. Fortunately, you have various alternatives to try.
Hire a Freelancer
Many small businesses and entrepreneurs rely on freelancers, especially for one-off design projects. A logo is an example of a one-off design project if that’s the only thing you need for your branding so far. One of the great things about this option is that you can find freelancers on various freelance sites. However, a caveat is that you’ll have to sift through multiple options before landing on your preferred option. Still, it’s one thing to consider when you need a one-off design and aren’t on a time crunch.
Partner with An Agency
An agency is ideal if you want a logo designed carefully so that even the most minute element has meaning. Agencies ensure that the right font and color are used to create balance and coherency. However, agencies can be expensive for small businesses on a budget. You can consider agencies when you’re ready to partner with them and can invest in the agency for your logo and branding identity.
Subscribe to A Graphic Design Service
The final option to consider is to subscribe to a graphic design service. Consider this as the middle ground of hiring a freelancer and partnering with an agency. When you subscribe to a graphic design service, you can request different logo designs. Plus, you can request other branding identity designs. Additionally, you can maximize your subscription by submitting other design requests you’ll need for your brand moving forward. Finally, a graphic design service is a much more affordable choice for small businesses on a budget, considering the number of designs you can request and get monthly.
Get Your Simple and Clean Logo from Penji
Does your logo need further refinement? Or perhaps you need a professional’s help making your logo look simple and clean? Penji is here to help you refine or even create one from scratch! Our designers will ensure that your logo design will be tailored to your brand. Plus, they follow design principles that will make your logo appear unique. Finally, you can get various logo design concepts for a flat fee! You don’t need to hire different logo designers to create your logo. You can switch from one designer to another without paying extra! And if you want to see how Penji can help you with your logo (and more), watch a video demo!
