The New Year is a cause for celebration. Whether you’re hosting a small gathering or a big event, you want everyone to get pumped up to say hello to the year ahead. And if you want people to join in the festivities as we countdown to the start of the new year, why don’t you try using posters to promote your event? After all, posters are a cost-effective solution to advertising events. And to show you how effective New Year poster designs are, here are eight poster design ideas to get you started.
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Legible from a distance
Let’s start with the very basics. Posters generally inform and invite people to an event. So always ensure that you include the three most important details:
- What the event is
- When the event is
- Where the event is
Once you establish these, put all the information in an easy-to-read outline. Make sure that even someone from a few feet away can read the information. Legibility is the first factor that defines the effectivity of a poster. If your poster can stop someone in their tracks, then congratulations, you’re on the right path.
This New Year poster has a visual hierarchy on it. It ranks the information according to importance. First, the type of event, then when the event is, and below is the location. Despite that, the headline is still the most prominent over all the other elements.
Contrast to grab attention
There’s no rigid rule on choosing the right New Year poster colors. However, contrast does help to make the posters stand out. Pair bold and soft colors, thick and thin fonts, or plain and decorated background just like this example.
It has all the makings of a successful event. The use of contrast alone is staggering. From the red and black font against a yellow background to the divided solid background and image, the entire ensemble is eye-catching.
Colors to set the mood
New Year’s Eve parties are all about countdowns, flowing cocktails, and of course — fireworks. Set the mood right at first glance and bring out all the jovial colors that represent the season. If you put out a dull, monochromatic poster, it also gives the notion that the event is drab. And this might put partygoers off.
New Year events are supposed to be merry and explosive. This example made use of New Year elements like balloons, fireworks, and colors that evoke passion, energy, and excitement.
Eye-popping typography
Typography is essential in poster design making. Not only does it fasten the entire design together, but it also brings out the creativity of the design. Sure, you can use the mundane font styles and let the images speak for the texts. However, you can always amp it up through unique typography.
This template from VectorStock could be a fun way to integrate into your New Year poster designs. This type of font might be more suitable for formal galas and events. On the contrary, this Conroe’s NYE poster exudes a more casual vibe perfect for non-black-tie events.
Negative space to relax the eyes
In general, negative space is essential in design. They allow for creative composition and subliminal messages. Take a look at FedEx’s logo. The company utilized a negative space between the ‘E’ and ‘X’ to form a small arrow. And as a courier service, an arrow is a quintessential symbol for fast, forward, or progress.
Another purpose of incorporating white space on your poster is to let the viewer’s eyes relax. And going back to your New Year’s Eve poster here’s one that uses white space under a handful of different elements. The disco ball, headline, details, and people all mesh well together because of the negative space. A viewer can quickly scroll down from the top to the bottom of the poster while still grasping the entire graphics.
Humor
Set the party mood the right way and incorporate humor into your New Year’s Eve poster. Any funny question, remark, or word can incite positive emotions to your audience.
Take this New Year’s Eve costume party poster, for example. Although the font and the layout need a bit of tweaking, the poster emanates fun and excitement. The question, “Naughty or nice, which one will you be,” is a perfect way to make the guests ponder and get them interested in what they’ll possibly wear during the event.
Balance is key
Always ensure that the poster has the perfect symmetry. When we say symmetry, the NYE poster doesn’t have to be the same on both sides. It means the entire layout should have a synergistic balance.
For example, one side shouldn’t have all the graphics or texts. You may distribute all the elements on different sides as long as they maintain good harmony. The poster above is the ideal example of symmetry with a touch of creativity.
It may seem like the poster has an invisible verticle division. However, the positioning of the texts on the right and image on the left creates a harmonious balance. Overall, the design is clean, uncluttered, and unique.
Final Thoughts
Give the New Year poster-making some thought before delving into multiple ideas. Always communicate with your graphic designer about the minor elements. This way, the process will go smoothly, and printing hundreds of them on paper won’t go to waste.
A pro tip is to keep your target audience in mind when creating the NYE poster design. This is to make sure that all the graphical features resonate with your target market and possibly make for a huge turnout.
