July 27, 2020, by Carla Deña
15 Modern Logo Design Tips to Boost Your Brand
Does your logo summarize your brand at a glance? Does it give a clear picture not only of what you stand for but also of what makes you stand out from the rest? If you didn’t answer a confident “Yes!” to these questions, then you might be missing the mark.
In this article, we’ll discuss the importance of having a modern logo that represents your brand. We’ll also look at design tips to make your logo relevant and at par with those of today’s best brands.
No idea about logo designs? No worries! Whenever startup and small businesses need graphic design, they turn to Penji. With unlimited designs at a flat monthly rate, you can have all the visuals you need at a fraction of the cost. Our expert designers have extensive experience across various industries, so you’ll be in good hands. Schedule a demo now to know more.
So, what exactly makes a modern logo? Though there isn’t a set of criteria to define the term, here are a few qualities that could make a logo modern.
Look at the products around you. What logos jump out as contemporary brands well-adapted in the digital age? That alone will give you a good grasp of the dos and don’ts of modern logo design.
Here are 15 modern logo design trends to guide you as you brainstorm for yours.
Slack’s logo shows how an image can be colorful but modern and trendy at the same time. That said, the logo is a great example of how using multiple colors can be used without looking tacky and outdated.
This logo is an example of a creative image we previously created. As you can see, the illustration is a clever depiction of what the brand name literally means.
This image for Airbnb is an example of sleek modern logos that incorporate multiple meanings. In fact, the company says it’s a combination of three things: a person with arms open wide, a map pin, and a heart.
Modern logo fonts don’t always come in the form of sans serif typeface with sharp edges. To illustrate that idea, this logo for Trello shows how a soft font can also make for a contemporary look.
We made this logo for a retail venture that sold apparel with creative tea-inspired designs. That said, the image features a combination of the two elements that best define the business.
This logo, made by one of our designers, uses simple shapes to create an eye-catching image. A seen in the image, the layered squares don’t only add depth to the image but also adds to its dynamic look.
See what we did there? We used the “d” and “w” of the name to illustrate a shower and a bathtub. As a result, the logo looks clever and makes the brand name a bit easier to remember.
Without a doubt, a snowflake can be an intricate thing to illustrate. However, the cloud data platform Snowflake was able to create an image that’s simple but still visualizes the inspiration.
Most modern logo ideas display a certain level of minimalism. For instance, before DoorDash updated its logo in 2018, it looked like a pair of “D” wings mid-flight. The new logo still reflects that concept. However, this version is a lot more minimalist and a lot less noisy.
Robinhood is a free-trading app that promises to make clients’ money work harder. That said, the logo uses the iconic feather, which is a general reference to the legendary heroic outlaw popular to many.
If you’re looking for modern logo lettering ideas, consider going geometric. For instance, this logo for Nuro features a typeface featuring corners in all letters.
Many modern logo design 2020 examples use a monochrome palette, just like this one for dosist. This venture offers dose-controlled cannabis, and the round shape on their logo represents their small tablets.
Aside from using modern logo colors, this logo, created by one of our designers, uses a creative illustration that adds texture to the overall image.
This logo for Peloton shows how making the most out of negative space can result in a dynamic visual asset. The image shows that the logo represents a bike crank and crank arms, but the negative space cleverly shows the letter “P.”
Daily Harvest’s minimalist logo shows a great combination of a simple shape, a simple line, and a simple typeface. The result? Simply modern and sleek.
And often, a logo does too.
As a matter of fact, according to Sagi Haviv, partner at New York firm Chermayeff & Geismer & Haviv (CGH), a good logo gains power and meaning over time.
Let’s say you chose to go for one made with a free modern logo design maker. Chances are, you’ll have the same logo as a million other ventures. As a result, you’re unintentionally painting your brand as a run-of-the-mill venture with no unique quality.
So, instead of settling for a logo made from an online generator, give the project more time and effort. Then, have a graphic designer translate your ideas into a professional design. Since it’s a symbol that can make or break the impression that you make, it will surely be worth it.
Like what you learned? Share it on social media!
Every business owner thinks of ways to make their businesses more profitable. One way to do this is to save on things that they consider as secondary. Sadly, many believe that web design is one and isn't much of a...
July 31, 2020, by Carla Deña
Every business owner dreams of having a website that rakes in sales. They want one that gets visitors to either contact or buy from them. And this goal is totally doable if you know what you need to do. Many...
July 28, 2020, by Celeste Zosimo
Content marketing is one of the most trusted and effective strategies to convert prospects to customers or users. Many brands and businesses apply this because it allows them to reach their audiences on different platforms or channels. As this marketing...
July 28, 2020, by Katrina Pascual