List of Graphic Design Services: Types, Costs & Where to Get Them

These days, it’s vital for companies to work with graphic designers from the start until the business grows. You need to know which graphic designs you need to grow your business. Plus, you need to partner with the best graphic design services to achieve results.

Thus, we list the best graphic design services of 2025. But before that, know why graphic design is important to your business and what designs you can request from design services.

Table of Contents

• Why is Good Graphic Design Crucial to Businesses?
• Types of Design Services
• Top 5 List of Graphic Design Services
• The Lowdown

Why is Good Graphic Design Crucial to Businesses?

Here’s why investing in graphic design as a service is essential for brand success:

• Establishes Brand Credibility – Professional graphic design a polished, trustworthy image, making customers more likely to engage with your brand.
• Enhances Brand Recognition – The best graphic design services ensure a cohesive visual identity across all marketing channels, helping customers remember your brand.
• Boosts Customer Engagement – Eye-catching visuals attract attention, making social media posts, ads, and websites more effective.
• Improves User Experience – A well-designed website, packaging, or brochure guides users seamlessly, increasing satisfaction and conversions.
• Gives a Competitive Edge – The best graphic design firms understand market trends and create visuals that make businesses stand out.

By leveraging graphic design as a service, businesses can build a strong brand identity, improve engagement, and stay ahead in a crowded market.

Types of Design Services

If you’re wondering what graphic design services you can request from providers, here’s a quick list of the most common visual assets:

Branding Design

The fundamental asset for branding design is the logo. The logo signals the start of your branding design and beyond. After all, you need the logo in every collateral. Without this, your target audience will have difficulty recognizing your brand outside your website. In making your logo, you also need to identify your colors or motifs. Plus, you should have typography.

You might ask, do you need custom typography?

No. Even big brands use commercial typography. However, it’s a big plus if you have custom typography which will even set you apart from the competition!

Here’s the list for branding design:

• Logo
• Typography
• Colors
• Business card
• Stationery
• Iconography
• Illustrations

Packaging design can fall under this category. However, since packaging design is meant to attract buyers, it’s also considered marketing design.

Marketing and Advertising Design

The next logical step in growing your business after building a solid brand design system is marketing and advertising design. Many graphic design services or agencies have a packaged or extensive list of services allowing businesses to request marketing and advertising design collateral.

Digital marketing assets are common nowadays since many marketing campaigns are done on social media to reach customers locally, regionally, and globally. Social media posts and ads are two examples of must-have collaterals.

Besides this, email designs are key to getting prospects and converting customers.

However, let’s not discount outdoor or billboard advertising. Many brands still invest in these since people still go to offices and other establishments. This is a way for businesses to catch the eye of passersby during their commutes or drives.

Here’s a list of marketing and advertising designs:

• Social media posts (Instagram, Facebook, Twitter, and LinkedIn)
• Social media advertisements
• Blog graphics
• Emails
• Digital ads
• Event marketing ads
• Print ads

Presentation Design

Another major design type that most graphic design services offer is presentation design. Many startups need pitch decks to obtain funding.

Some businesses will need sales and marketing presentations for demos. Meanwhile, thought leaders and speakers will need presentations for talks or teaching. 

Other Design Work

Many graphic design services offer other design or illustration work typically not under the “graphic design” field. However, some of these designs have been integrated into graphic design packages. This lets services offer non-graphic design work at an affordable rate.

First, we have app and web design. Many businesses need web and app designs to get more leads and convert more customers. Web pages, landing pages, and app designs are under this category.

Next are custom illustrations. This design type surged in the late 2010s when brands like MailChimp and Headspace introduced illustrations into their brands. In turn, many businesses followed suit.

Finally, we have animation and motion graphics. This is a great alternative to videos when businesses don’t have the investment for it yet. You can use this for digital ads and on your web pages for a more dynamic experience.

Top 5 List of Graphic Design Services

1. Penji

Based on the graphic design services offered above, you can request ALL of these when you subscribe to Penji. Penji can be your graphic design partner from the beginning of your business journey until it expands in the long term. 

As one of the best graphic design services based on client reviews, Penji allows you to get compelling graphic designs from the top 2% of designers in the world. Plus, you can receive designs within 1 to 2 days or even the same day, depending on your subscription. Whichever you choose, you’ll get consistent, professional designs every time. Check out our portfolio to see how awesome are designs are.

Pricing:

• Business – $490/month
• Marketing & Ads – $980/month
• Agency – $1,470/month

2. Twine

Twine is one of the best options if you’re looking for one-off graphic designs from experienced freelancers. Their designers offer standard graphic designs (e.g., logos and social media posts). However, you can also find illustrators, infographic designers, and web and app designers.

You can hire a designer by posting a job ad. This lets freelancers submit pitches. Then, you choose a freelancer or browse freelancers. Once you select a graphic designer, you can set the terms and pay them securely with Vault. Finally, you can continue working with a designer or end the project.

Pricing:

• Standard – Free
• Business – $139.99/project

3. Toptal

Here’s an alternative to Twine. Toptal ensures that vetted freelancers work in their elite community. It has a rigorous vetting and screening process to ensure that the top talent works with big brands and small businesses. You can find graphic designers, illustrators, UI/UX designers, and many more.

Pricing:

Toptal doesn’t disclose the pricing for freelancers, unlike Fiverr or Upwork. However, expect to pay $500 if you hire someone. That’s refunded if you don’t push through. 

4. Dribbble

Originally a graphic design portfolio site, Dribbble lets businesses hire designers on the platform. Even without signing up, you can search for graphic design inspiration and connect with a freelancer or agency if they provide contact details. Now, you can post on the job board or search their database of freelancers and agencies. You don’t have to worry about placement fees. Plus, you can hire designers globally.

Pricing:

• The project cost is agreed-upon between the client and the designer. There is an a platform fee of 5% of the project cost for clients, along with the payment processing fee, which is 2.9% of the project cost plus a fixed fee of $0.30.

5. 99Designs

Our final pick for our list of graphic design services is 99Designs. This site lets you pick between starting a design contest or hiring a freelancer. If you’re starting a design contest, you should get multiple design variations of your submitted project. On the other hand, you can search for freelancers instead for a much simpler way of getting designs and partnering with designers.

Pricing:

Freelancer rates vary. But here are the starting prices for each category for design contests:

• Bronze – US$299
• Silver – $499
• Gold – $899
• Platinum – $1,299

The Lowdown

Choosing the right graphic design service depends on your:

• Business needs
• Project scope
• Budget

Whether you need one-off designs, ongoing support, or a design contest to explore multiple options, there’s a graphic design as a service platform that fits.

If you want unlimited, professional graphic design with fast turnaround times, Penji is the best choice.

Unlike other platforms where you need to search, vet, and negotiate, Penji gives you access to top-tier designers who deliver high-quality designs within 1-2 days—all at a flat monthly rate.

If you want to see what Penji can do, view a video demo and see why many subscribe to Penji!