Landing pages are now essentials in any marketing campaign. Whether it’s to raise brand awareness or get leads, landing pages are effective tools in helping you attain your marketing objectives. If one of your goals is to capture and nurture leads, check out our quick guide on making a lead generation landing page!
Elements and Uses of a Lead Generation Landing Page Design
Forms
One key element of a lead generation landing page is the form. This landing page type will fail if you don’t include a form since you must get your visitors’ details from the get-go. Ensure that the form lets visitors input the following details:
- First name
- Last name
- Contact details
Here are other essential details that you might need for your email marketing campaigns:
- Company name
- Job title
- Industry
- Country
Branding
Your landing page is an extension of your website. That said, it should bear your branding, including the logo, fonts, colors, and imagery. This way, even if your landing page is meant to capture leads, your visitors can browse your website after registering or downloading a freebie.
Social Proof
Social proof is a must to convince visitors to get them to sign up. It shows that you are a legitimate business that have partnered with other businesses or helped customers. Here are examples of social proof that you could add to your landing page:
- Logos of businesses you’ve worked with
- Certifications
- Reviews
- Referrals
- Case studies
- Endorsements
- User-generated content
Uses
A lead capturing landing page design allows visitors to do the following:
- Download a brochure or e-Book
- Get a demo
- Register for an event
- Sign up for updates
How To Make an Effective Lead Generation Landing Page?
Use a Landing Page Creator
A landing page creator is the easiest and fastest way to create a landing page without any landing page design experience. Most landing page creators use drag-and-drop editors to help you create a layout and design an effective landing page that persuades visitors to sign up. Here are some landing page builder examples to help you make an effective lead generation landing page:
- Carrd
- Unbounce
- Canva
- Leadpages
- Convertflow
- MailerLite
- Convertkit
Get an AI-Generated Landing Page
You don’t have the time to create a landing page and want an instant output? An AI-generated landing page is your alternative to a landing page builder. It’s an excellent tool if you’re in a rush and want to publish a landing page immediately.
Here are examples of AI-powered landing page builders:
- Landingfolio
- Sitekick AI
- Plai.io
- Landingi
- Unicorn Platform
However, like most AI tools, an AI-powered landing page builder wouldn’t fully be to your taste or would need more edits. You could end up spending more money than you expected.
Hire a Graphic or Web Designer
The final option in creating a landing page is hiring a graphic or web designer. This option is ideal when you have a budget and want to work with professional graphic or web designers. You can also rely on professional graphic designers since they have the know-how and expertise to create a compelling landing page. Where do you hire or find graphic designers to create landing pages?
- Penji
- Toptal
- Upwork
- Fiverr
- Behance
- Dribbble
- Peopleperhour
Examples of Landing Pages
1. Zumba
Here’s a landing page from Zumba. You can download its free e-Book about having a more successful career as a Zumba trainer. Regarding design, Zumba has a simple design. It has a simple form with the Zumba branding. Plus, it has a headline and copy. This style is ideal for Zumba instructors who no longer need to be convinced about becoming effective trainers. They can download a copy by using the form.
However, this could be improved by adding further details about the e-Book. It would also be great if it linked to the website so trainers could visit the homepage and browse more content or download other resources.
2. Darwin Box
Here’s one example of a product tour or demo landing page that still captures leads. Darwin Box allows visitors to sign up with a form. This is an effective landing page because it has social proof above the fold. Plus, it provides details about the software before users can request a demo.
Additionally, you can click on the logo on the header to visit the app’s website. This way, you can learn more about the product and how it can benefit your business. Finally, it’s good that it also integrated the chatbox into the landing page. This way, you can get more info about the business without leaving the page.
3. GWI
Check out this lead generation landing page from GWI. The form is immediately visible above the fold. Aside from that, it uses animation, which is a growing trend in web design. Overall, the landing page design is simple. It doesn’t add any social proof or other details about what you can download. However, it’s still effective because GWI is a big brand name, and you can trust it. Plus, you’ll see another call to action near the header section. It encourages visitors to subscribe to the brand’s newsletter so they don’t miss anything new.
4. PrinterLogic
Our final pick is from PrinterLogic. You’ll see the cover page of the e-Book as the hero image. Additionally, you get bullet point notes about what to expect when you read the e-Book. Plus, you can also watch a video about the content. Finally, you’ll social proof.
However, the landing page might need more work since it doesn’t have the logo branding on the header. Plus, you have to scroll down if you want to learn more about the company.
Final Thoughts
As you can see from the examples above, you need a compelling lead generation landing page to convince your visitors to sign up, register, or download a freebie. As tempting as using an AI-powered landing page builder or creating one yourself, it’s better to hire a professional graphic or web designer to have landing pages like the examples above. That said, Penji is one of your top options for getting landing page designs. You can get ALL the landing page designs you need. Plus, you can request other visuals in one place! Watch a demo if you want to see how Penji can help you!
