When comparing Instagram Personal vs Business, every business-savvy social media user wants to know which is better. If you’re considering upgrading, the real question is whether or not you’d make use of the added perks. The two versions are nearly identical, but some key differences make business accounts better for entrepreneurs.
If you’re not sure what type of account you have, scroll to the bottom and follow the instructions for changing your account type. You’ll know what account you have based on the upgrade options given. The three types of Instagram accounts include personal, creator, and business.
Should You Upgrade to Instagram Business?
If you’re a business owner, upgrading to an Instagram Business account simply gives you more options and features. There’s no real downside to making the switch, and it’s free. One thing to keep in mind is that you can’t make a business account private. But that’s probably no issue if you’re trying to grow a business.
Many users worry if they switch to a business account, their audience reach will plummet. But this is usually only an issue for business pages on Facebook. Your Instagram reach shouldn’t be affected by making the switch in either direction.
One of the biggest benefits of using Instagram business is the analytics it offers. While Instagram personal offers some basic data, a business account gives you more. Tracking website clicks, hashtag performance, profile visits, and reach will help you find what works. Demographical data will show you who is most engaged with your content. You can also experiment with posting at different times of the day. If you’re looking to boost posts and track the results, an Instagram business account is a must.
With an IG business account, you can also set up automated quick replies. So if a customer messages you with a question or concern, you don’t have to be there to respond every time. It’s especially valuable if your customers tend to be in different time zones. For larger businesses that receive a lot of repeat inquiries, it’s a no-brainer. Maintaining quick response times is a key factor in building a positive reputation.
Instagram users who want to set up a shop will definitely need to opt for a business account. Once your shop is approved by Instagram, you’ll be able to start selling products right from your profile. Shoppable posts allow customers to click on items in an image and find out their price/how to buy them. Influencers can do this for the brands they work with, but you can also create shoppable posts for your own brand.
To recap, Instagram Business offers the following perks:
- More in-depth analytics
- The ability to open a shop
- Automated replies
- A contact (or other CTA) button
- Creator Studio access
- Swipe-up (for those with 10,000+ followers)
A business account makes advertising with Instagram a breeze. Grab some Instagram ad inspiration if you’re new to the game.
Instagram Creator Account vs Business
If you can’t decide between Instagram personal vs business, there’s a halfway point: Instagram creator accounts. Creator accounts offer about half the benefits of a business account: analytics, swipe-up in stories, gift card or delivery options, and a contact button. The difference is that business accounts also enable things like API access and third-party analytics. This grants you even more control over your Instagram strategy. Fortunately, Instagram accounts are free, so there’s no financial risk in trying out a different type of account.
An Instagram Creator account gets you:
- scheduling options
- contact info options
- more music options for stories
- shoppable posts
- Creator Studio access
How to Upgrade to an Instagram Business Account
If you’re an individual content creator, a creator account may or may not be enough for you. If you’re scaling a business, a business account is a safe bet.
Upgrading a personal account is super simple. Navigate to your profile page in the Instagram app. Click the menu in the top right corner and find Settings. From the Settings menu, click Account. Scroll down to the bottom and you’ll see a button that says Switch Account Type. Choose whether you’d like to upgrade to Instagram Creator or Business. You can also switch back to a personal account at any time.
Instagram Personal vs Business: What’s the Verdict?
At the end of the day, there’s no reason you shouldn’t have an Instagram business account. If you’re promoting, selling, or marketing anything, an upgraded account won’t hurt. Diving into the metrics and discovering what your audience wants may surprise you. This is why you might as well have the best tools possible to figure it out.