TL;DR – Penji’s brand design services allow solopreneurs to build a solid brand that customers can trust, even if they don’t have the means to hire an in-house creative or a branding agency.
Building a business on your own is surely not for the faint-hearted, but it’s becoming more and more common these days. In fact, data reveal that 82% of small businesses in the U.S. are solo ventures, meaning the business owner builds, manages, and markets the business all on their own.
With limited resources, however, how does a solopreneur establish their brand and build a professional image that customers could trust? That’s where the power of brand graphic design services shines.
What is Brand Design?
Brand design is the process of creating a visual identity system for a brand. To keep a brand consistent across channels, brand design services typically draft brand guidelines, which include the brand’s logo, color palette, typography, and more.
Aside from the brand’s visual identity, many brands also include other non-visual elements crucial to the brand development, such as:
- Brand identity
- Positioning
- Brand voice and brand messaging
Professional design services by the world's top 1% designers
Unlimited graphic design at a flat monthly rate
Why Does Brand Design Matter for Solopreneurs?
For solopreneurs, branding holds extra weight due to the following reasons:
- You want your customers to see your business as credible, even if you don’t have a big team.
- Your business needs to appear trustworthy, but you don’t have a long history yet.
- You’re still starting out, and you need people who will take a chance on you to establish your initial customer base.
Because of the reasons mentioned above, it’s not surprising why Penji gets a lot of inquiries from solopreneurs looking for design-as-a-service platforms.
After all, most business owners don’t have the time to deal with the branding and design process when they need to focus on audience research, competitor analysis, and business operations.
What is Included in Brand Design Services?
Brand design services typically include the following:
- Logo Design
- Color Palette
- Typography
- Brand identity system (layout styles, icons, patterns, imagery, etc.)
- Marketing and digital assets (social media templates, business cards, etc.)
That said, there’s no one standard branding services for small business list. The inclusions may depend on what you need and the creative projects offered by your digital design services provider.
When choosing outsourced graphic design services, it pays to look at your needs first. For instance, data tells us that 41.9% of businesses publish visual content 5-10 times every week.
If you find yourself within this category, then making sure that the branding services you choose include a social media template is a must.
How Does Penji Help Solopreneurs With Brand Design Services?
Traditionally, businesses hire a designer for their branding needs. However, data gathered by the U.S. Small Business Administration says 81.9% of small businesses have no employees.
With that number in mind, it’s no wonder that design tasks often fall on the shoulders of a solopreneur. However, there are downsides to handling design tasks yourself, including:
- Lack of expertise if you’re not a professional designer
- Time and energy inefficiency; you could use them for more pertinent areas of the business
- It’s simply not scalable. As your business grows, so will your design needs.
This is where Penji’s brand design services make a huge difference. Touted as the best branding agency by clients, Penji offers affordable brand design services that offer the following:
- Designs by the world’s top 1% designers
- Turnaround time of 24-48 hours
- Remote design team on demand
- Predictable flat rate every month
- Dedicated app for requesting projects and downloading files
The Lowdown
Solopreneurs aren’t the only ones embracing digital support for marketing. In fact, the U.S. Chamber of Commerce says some of the top reasons why small businesses use technology include:
- Communicating with customers
- Boosting interaction
- Reaching new customers
- Building stronger relationships
- Building community
Penji’s on-demand services allow solopreneurs to enjoy these capabilities with the help of professionally-made and brand graphic design.
Many solopreneurs take pride in building their business from the ground up, all by themselves. But remember: you don’t have to do all tasks solo if you can outsource them to experts so you can focus more on your expertise and on growing your business.
With Penji, you’ll have a remote design partner who can assist with all your design needs every step of the way. Check out Penji’s creative design services portfolio and see why Penji’s brand design services stand out from all other platforms.
Frequently Asked Questions (FAQs)
A branding and graphic design agency or platform helps solopreneurs build trust, project a professional appearance, and stand out among competitors.
Logo design is a part of brand design. Aside from the logo, brand design services also include other elements that reflect the brand’s identity, such as its color palette, typography, icons, and voice and tone, as documented in a branding kit.
Not necessarily. While a full-service branding agency service could be pricey, there are other options, like graphic design-as-a-service platforms that allow solopreneurs to request all the visual assets they need for a flat monthly rate.
About the author
Carla Deña
Carla is a journalist and content writer who produces stories for both digital and legacy media. She is passionate about creativity, innovation, and helping small businesses explore solutions that drive growth and social impact.
