Did you know that people spend 39% less time absorbing information when a document has visuals, colors, and charts?

Without a doubt, infographics are a powerful tool to engage your audience and convey information quickly and effectively.

But how do you design an infographic that stands out and effectively communicates your message? 

The process may seem daunting at first, but with the right approach and tools, anyone can create a visually stunning and informative infographic.

What is an Infographic?

What is an infographic? An infographic is a visual representation of information, data, or knowledge intended to present information quickly and clearly.

Visual elements and infographic design help to simplify and highlight key points, making it easier for viewers to grasp and retain the information presented.

Sample infographic by Penji 

The critical elements of an infographic include:

Visuals

  • Graphics and Icons: These represent data points and concepts visually.
  • Images and Illustrations: Help to enhance the message and keep the viewer engaged.

Content

  • Data: Infographics often include statistics, facts, and figures to back up the information.
  • Text: Short, concise text blocks that explain the visuals and provide context.

Design

  • Layout: The arrangement of text and visuals to create a logical flow.
  • Color Scheme: Effective use of colors to make the infographic attractive and highlight important information.
  • Typography: Selection of fonts that are readable and complement the overall design.

Benefits of Infographics

Infographics are not just visually appealing; they are also highly effective in enhancing content engagement and information retention. Here are some key benefits backed by statistics:

Increased Readership

Data cited by Embryo says 80% of people are more likely to read content that includes visuals like infographics. That said, if you have valuable information to share with your audience, incorporating infographics can significantly boost your content’s readability and appeal.

Higher Engagement

Research shows that web articles and blogs with images, such as infographics, receive 94% more views compared to those without. The visual appeal of infographics draws readers in, making them more likely to engage with the content.

Effectiveness on Social Media

According to data, 84% of companies that have used infographics on social media rate them as “medium effective.” This demonstrates that infographics are a reliable tool for enhancing the effectiveness of social media campaigns, helping businesses to convey their messages more efficiently and engage their audience better.

Benefits of Infographics (Data Source: Embryo)

How Do You Design an Infographic?

Here’s a step-by-step guide to creating visually stunning infographics:

1. Set Clear Goals

Before you begin, define the purpose of your infographic. What message do you want to convey? Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals will help guide your design process and ensure your infographic is focused and effective.

Sample infographic by Penji 

2. Research and Gather Data

Collect accurate and relevant data that supports your message. Use reliable sources and gather statistics, facts, and other information that will form the basis of your infographic. Make sure to note the sources for citation.

3. Outline Your Content

Create a structured outline of your content. Determine the main sections and subsections, and decide what information will go where. This step will help you organize your thoughts and ensure a logical flow.

Sample infographic by Penji 

4. Design the Layout

Decide on the overall structure and layout of your infographic. You can choose from various formats, such as vertical, horizontal, or grid-based designs. Ensure that your layout supports the visual hierarchy, first guiding the viewer’s eye to the most critical information.

5. Add Visual Elements

Incorporate images, icons, charts, and graphs to visually engage your data. Use custom illustrations and graphic elements to enhance the appeal of your infographic. Ensure these elements are relevant to your content and support your message.

Sample infographic by Penji 

6. Choose a Color Scheme

Select a cohesive color palette that complements your content and enhances readability. Use colors to highlight critical information and create a visually appealing design. Make sure the colors are consistent with your brand if applicable.

7. Select Typography

Choose fonts that are easy to read and complement your design. Use a combination of fonts for headings, subheadings, and body text to create a visual hierarchy. Ensure that the typography is consistent throughout the infographic.

Sample infographic by Penji 

8. Arrange Content with Visual Hierarchy

Organize your content to create a clear visual hierarchy. Use size, color, and placement to emphasize the most critical elements. Ensure that your infographic is easy to follow and that crucial information stands out.

PRO TIP: If you don’t have time to take a graphic design crash course, outsource the task to a professional graphic designer to skip steps 1-8.

Sample infographic by Penji 

9. Review and Edit

Proofread your infographic to check for any errors or inconsistencies. Get feedback from others to ensure your design is clear and compelling. Make necessary adjustments to improve the overall quality and impact of your infographic.

Frequently Asked Questions (FAQs)

What makes an infographic well-designed?

A well-designed infographic effectively combines clear, concise text with engaging visuals such as icons, charts, and color schemes, ensuring information is easily understood and visually appealing. It also employs a logical layout and visual hierarchy to guide the viewer’s eye through the most critical data points.

What is an infographic, and how do you create a format?

An infographic is a visual representation of information, data, or knowledge designed to make complex information easily understandable. To create a format, set clear goals, gather relevant data, and outline the content. Choose a suitable layout, add engaging visual elements, select a cohesive color scheme and typography, and ensure a logical visual hierarchy to guide the viewer’s eye through the most important points.

Where do you make an infographic?

You can create an infographic using various online tools like Canva, Visme, and Piktochart, which offer user-friendly interfaces and customizable templates to simplify the design process. For more advanced design needs, professional tools like Adobe Illustrator and Adobe Photoshop provide extensive features for creating highly customized and intricate infographics.

Designing an infographic can be time-consuming, especially if you’re not experienced in graphic design. This is where Penji comes in, offering a hassle-free solution to design your infographics. 
View a demo today and learn how Penji can save time and effort.