TL;DR – Penji’s brand design services helped a SaaS startup launch within a short time, with a workflow centered on preparation, thoughtful planning, and a creative process powered by brand design experts.
How do you launch a software-as-a-service startup (SaaS) in two weeks?
That’s exactly what the founders of Planloom, an AI-powered project management platform for remote teams, asked themselves a few weeks before a tech conference where they were invited to exhibit.
The stakes are high. After all, data reveals 90% of startups fail, and 22% of those failures are due to marketing problems. Missing the chance to join the tech conference would mean losing exposure to clients, investors, and partners.
Searching for graphic design for SaaS companies, the startup reached out to Penji and found the partner they were looking for.
What Challenges Did the SaaS Startup Face Before Launch?
Problem Statement
After receiving positive feedback from potential investors and beta users, Planloom wanted to accelerate its public launch during the tech conference. The product was already fully functional, and the brand already had a clear brand positioning, but they didn’t have the visual branding and design assets.
Client’s Goal
The startup needed a graphic design services agency that could help them:
- Develop a professional logo that reflects what the brand stands for
- Establish brand guidelines
- Design a simple website and landing page
- Create social media templates for the launch
- Find a creative partner that offers scalable design services as they grow
Why Did the Startup Choose Penji?
Initially, Planloom searched for subscription-based brand design services due to these reasons:
- Hiring a brand designer entailed a long-term commitment they couldn’t afford.
- They didn’t have the resources to hire a full-service branding agency.
- Hiring a freelance brand designer can take up a lot of time, from browsing portfolios to interviewing candidates, and negotiating rates.
Browsing on-demand design services, the startup found Penji’s graphic design service to best suit their needs. For one, Penji offers a turnaround time of 24-48 hours, making it a valuable design service for SaaS brands that need designs fast. In addition, Penji’s unlimited branding package comes at a flat monthly rate and is backed by the world’s top 1% designers.
With the design-as-a-service platform’s expertise and practicality, the founders knew their project was in good hands.
Professional design services by the world's top 1% designers
Unlimited graphic design at a flat monthly rate
How Did Penji Create a Brand Launch Strategy in Just Two Weeks?
Here’s how Penji accomplished the startup’s brand visual goals in two weeks:
Week 1: Building the Brand Foundation
- Logo. Working from the startup’s clear and detailed design brief, Penji’s design team crafted logo variations, along with color palettes and typography, that the founders could choose from. The founders chose one from the options, with minimal revisions.
- Brand Guidelines. Driven by the client brief and the chosen logo, palette, and typography, the design team developed brand guidelines, including usage standards, imagery, and message alignment.
- Website Visual Direction. The team created homepage graphics and product images to be used for the startup’s simple website and landing page.
Week 2: Crafting Launch Graphics
- Booth Assets. With the brand guidelines all set up, it was easier to design the rest. The design team delivered print designs for the tech conference exhibit, including the trade show booth backdrop, presentation monitor slides, banners, and business cards. They also designed stickers and notebooks.
- Digital Marketing Graphics. To hype up the brand online, Penji designed social media post templates and ad creatives.
The team’s clear strategy and brand positioning, paired with Penji’s professional brand design services and reliable turnaround time of 24-48 hours, allowed the startup to launch in two weeks. With professional visuals online and offline, the startup established itself as a strong and trustworthy brand worth using and investing in.
The Lowdown: How Penji Benefits SaaS Startups
Penji’s branding services allow SaaS startups to have a faster go-to-market execution without spending a small fortune.
With Penji, startup founders can focus on pertinent aspects like research and development, beta testing, and pitching to investors, while leaving the design workload to a reliable design partner. It’s like having a remote design team with domain expertise you can partner with on demand as you scale and grow.
View Penji’s portfolio and see why Penji for growing SaaS companies is the best solution.
Frequently Asked Questions (FAQs)
Strong branding helps startups because it builds trust and allows the brand to stand out from its competitors.
The timeline varies widely and depends on what the brand already has in terms of positioning, goals, and branding ideas.
Before a launch, a SaaS typically needs a logo, brand guidelines, website design, social media assets, and sales materials.
About the author
Carla Deña
Carla is a journalist and content writer who produces stories for both digital and legacy media. She is passionate about creativity, innovation, and helping small businesses explore solutions that drive growth and social impact.
