Fangtastic Halloween Advertising Ideas That Boost Sales

/ October 1, 2021

Halloween is the one day of the year where all spooktastic ideas come to life. Many businesses bust their gut (figuratively, of course) to showcase their creativity and stand out with bone-chilling, funny, or awesome advertisements. If you have yet to come up with spooktacular ideas for your Halloween advertising campaign, well, you’ve landed in the right article! Read more below some of the BEST Halloween advertising ideas businesses and influencers have done in the past.

Also, stick around to get a preview on how to request designs from Penji! To give you a taste of what we can do for you, we’re giving away free designs to help you celebrate the spookiest time of the year. Download these scary but cute patterns you can use for your blogs, advertising campaigns, and wherever you need to get into the Halloween spirit!

YouTube Video Ads

burger king halloween marketing

With over 1.5 billion users logged in monthly, a broad reach is highly possible with the spookiest videos. The most widely used YouTube video ad is TrueView. These are pre-roll video ads with a view-through rate of 15 percent. The average cost may also run between $0.10 and $0.30 per view. 

Burger King doesn’t do things by halves when it comes to Halloween advertising ideas. They made this spooky video advertising their free whopper when you come dressed as a clown in select BK stores in the US. 

Snapchat Campaign

fanta packaging halloween marketing

Creating limited edition products should get your avid fans excited. Without changing the branding, small and large companies can take their packaging a notch higher this Halloween season. With a few graphical tweaks and digital integration, this Halloween marketing idea should skyrocket those sales even before November comes knocking on your doors. 

Fanta did a smart Halloween packaging innovation. They put a QR code on the Halloween-themed cans, and when consumers scanned it on Snapchat, it unlocked creepy filters. 

Posters 

harley davidson halloween marketing

Who says everything has to be digitally advertised? The most effective Halloween advertising ideas still focus on conventional marketing. And Harley Davidson didn’t disappoint with their Sportster Forty-Eight Bike poster. It’s an image of a skull containing the various bike parts with the catchphrase: “This Halloween, treat yourself to genuine Harley-Davidson parts.” 

The graphic design looks simple, but the simplicity is what makes it stand out. The overall black and grey composition and the high-quality skull image convey the entire Harley Davidson branding. 

Blog Marketing 

cosmopolitan halloween marketing

Blog marketing ultimately has an extensive audience reach, especially when done the proper way. Valuable, informative, or funny content is sure to get likes and shares in a varied demographic range. Blog marketing connects to consumers that companies can’t reach through emails so that alone is already a big plus. 

Of course, the biggest challenge is to have a high click-through rate. Aside from valuable content, the blog title should reel consumers in. Cosmopolitan gave makeup enthusiasts tips on how to create a cute cat Halloween look over your makeup. 

Facebook Ads

delightful desserts halloween marketing

With over 2 million Facebook users, utilizing Facebook Ads will do more good than harm to your company. Additionally, the modification and campaign adjustment features are perfect for startups which can’t shell out a huge marketing budget. 

Any ad that has the word “Free” will surely capture any digital native’s attention just like what Delightful Desserts did with theirs. 

Instagram Ads

kylie cosmetics halloween marketing

Acquired by Facebook in 2012, Instagram Ads also gives you a couple of media choices depending on your preference. You can choose from Stories Ads, Video Ads, Carousel Ads, Collection Ads, or Photo Ads. The average cost-per-click may range from $0.50 to $1 but may reach up to $3 for the big industry players with a hefty marketing budget. 

Kylie Cosmetics never disappoints when it comes to high-quality images. This Halloween-inspired Instagram Photo Ad is for the new matte and metallic collection launch. 

Twitter Ads

autozone halloween marketing

Twitter also gives other social networking platforms a run for their money as their 330-million audience reach can provide businesses with high revenue potential. It works similarly with Facebook and Instagram Ads in terms of modification. Advertisers can go through three simple steps too:

  • Choose the target audience
  • Amplify Twitter messages and get discovered
  • Set a budget and pay if users retweet, like, reply or click on promoted Tweet

AutoZone’s creative Twitter Halloween ad contains humor and eye-catching graphics while giving value to their customers. 

Catalogs 

target elsa costume halloween marketing

Catalogs still offer amazing sales results provided that the content is a cut above the rest. And that’s what the eighth largest retailer in the United States did with their catalog Halloween ad. 

Target’s marketing department stepped up to the plate in terms of Halloween advertising ideas. It featured a girl in arm crutches and leg braces dressed as Elsa from the movie, Frozen. This Halloween ad is strategic because it evokes emotions. In fact, one mother who has a daughter with special needs posted how grateful she is for this Target ad, and it made the rounds on Facebook. Need help with your catalog? Check out our portfolio and see samples of designs we’ve done for our clients.

Outdoor Advertising 

frightmare halloween marketing

Outdoor advertising caters to a variety of audiences. Plus, it’s not limited to the digital natives only. Whether it’s a flyer, poster, or billboard, digital immigrants will have equal opportunity to scrutinize any form of outdoor marketing media. Outdoor advertising can even persuade children to get their guardians to patronize the products or services. 

However, this Over Farm Frightmare Halloween festival advertising invoked a different feeling for children. The Advertising Standards Authority censured their billboard and poster Halloween ad with a scary, sinister man holding a chainsaw and a decapitated head. The organization said the ad wasn’t child-friendly especially that it was next to a train station. 

Come to think of it, if your billboard graphics can make this powerful impact on innocent eyes, then that means you’re on the right marketing path. 

Influencer Marketing 

lyndi kennedy halloween marketing

Crocs partnered with the right fashion blogger for their Halloween #ComeAsYouAre Instagram campaign. Lyndi Kennedy and her son wore their Halloween-ready costumes, matching them with comfortable limited edition Avengers crocs shoes. The photo garnered around 4,500 likes! 

Requesting an Ad from Penji

Whether you’re going for traditional ads or digital ads, it’s crucial to make sure that you have the right graphics. Otherwise, you might as well throw money straight down the drain. Our designers at Penji can help you make the most out of your ad spend by crafting images that spark attention and increase sales.

Best of all, it only takes less than five minutes to create a project in our user-friendly system!  

1. Create the Project

penji platform

In your dashboard, click New Project. Type in the project title. In the category field, select Billboard ads, Print ads, Google ads, or Digital ads. If the type of ad you’re requesting isn’t available within the categories, simply select Custom project. In the description box, type in the details of the project, including stock photos you might want to include and your preferred color palette. Once you’re done, click Create Project.

2. Review and Revise

penji platform

Within 24 to 48 hours, the designers assigned to the project will submit a draft. To view, click the file within the thread. If the design looks exactly as you want it, proceed to the third step. If you need anything revised, click anywhere on the image and type in your comments. The design will be returned to the designer for revision.

3. Download

penji platform

Once you’re happy with the design, click the Download button and it will automatically be saved to your computer.

See how our services can power up your Halloween campaign this year. Sign up today and try any of our packages risk-free for 15 days.

Updated October 1, 2021

About the author

Karen is a Content Writer and successful Entrepreneur. She has helped various startups increase their search engine rankings through valuable content. Her ultimate passion in life is surfing, and she gets her writing inspiration from the ocean.

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