Don’t let your event go unnoticed. You’ve announced it on social media or email, but that won’t be enough. You need a landing page to promote your event on a wider scale. And if you need ideas on how to create an event landing page and some examples, read about our guide below!
Major Events that Need Landing Pages
- Conferences
- Summit
- Concerts
- Trade Shows
- Product Launch
- Exhibition
What Are The Best Practices for Event Landing Pages?
1. Hero Image or Video
Images and videos are great media types for engaging visitors on your landing page. You need a hero image or video to capture their attention immediately. Many event landing pages use images or videos based on location. Some use images from previous events, while others stick with stock images.
2. Captivating Headline
Another way to get your visitor’s attention on the get-go is the headline above the fold. Big fonts are attention-grabbing. Plus, their eyes can be focused on the font. Additionally, it would help if you crafted a headline that would also convince them to sign up for the event.
3. Call to Action
Any great landing page has a call to action. It could be a button or a copy in contrast with the event’s regular colors. The call to action should compel the visitor to click when they are ready to register. Usually, the call to action button is above the fold or on the upper right side of your website.
4. Event Details
An event landing page would be incomplete without event information. Your visitors should immediately know what they’re signing up for. For instance, if you are persuading visitors to attend a conference, you should have information about topics to discuss, benefits, and objectives. Make sure that you have the date, time, and location of your event, too.
5. Speakers, Performers, Attendees, and Sponsors
Our final must-have for any event landing page is the people involved in this event. For instance, conferences have expert speakers or key opinion leaders in their fields. In another example, if you’re attending a concert, you should add a list of performers. Additionally, you could include the list of participants for trade shows or exhibitions. Finally, you could add the list of sponsors for some events. It’s a great way to show social proof and prove your event’s legitimacy.
Other Event Landing Page Must-Haves
- Form
- Organization or business info
- Testimonials
- FAQ
- Downloadable resources
Event Landing Page Examples
1. CES
Check out this landing page from CES. Once you land on the page, you can immediately see when the event will be held. You will also see the call-to-action buttons, allowing people to register or apply to exhibit. When you scroll down, you’ll see videos and more information about the event. Plus, you’ll see attending companies and exhibitors.
2. Veterinary Meeting and Expo
Here’s a simple landing page from the Veterinary Meeting and Expo. Once you see the landing page, you’ll know when the expo will be. Plus, there’s a big CTA button. As you scroll down, you’ll know how much to pay when attending the conference. Plus, there are cute photos of animals, which is appropriate since it’s a veterinarian’s conference.
3. Affiliate World Asia
Check out this conference for Affiliate World Asia. Once you view the website, it’s compelling because of the bright colors and button designs. Additionally, the contrast with purple is pleasing to the eyes. One of the few takeaways from this website is the use of statistics to show how many participants, advertisers, and affiliate networks have attended in the past. Finally, attendees will know who the speakers are and which big brands are part of the conference.
4. Sziget Festival
The Sziget Festival is another landing page design to check out. IIt uses bright colors and a modern design relevant to its target audience. Additionally, it uses a video hero image from previous festivals. Its CTA uses “Notify Me” to notify future concert-goers about new details. This is also a great landing page for concert-goers who haven’t been to Hungary. Finally, they have cute illustrations, too, making the landing page engaging.
5. Project Glow
Our final landing page comes from Project Glow. The customized font will definitely catch the eye of visitors. Additionally, future concert-goers will know where and when the concert will be since the info is above the fold. Scrolling down, visitors will see which tickets they can buy already. Plus, they get the chance to view previous Project Glow concerts.
How to Get Event Landing Page Designs?
- DIY Graphic or Web Design Apps – These are the go-to apps for any business or organization. You can use a template and edit elements to fit your brand. However, you can build one from scratch, too, but this can take time. That’s why many businesses opt to outsource to designers.
- Freelance Web Designer – This is another affordable option for businesses. Some web designers charge as low as $30 per project or $12.5/hr. However, since freelancers are working on multiple projects, the turnaround time might be slow.
- Unlimited Graphic Design Service – The final option is unlimited graphic design. Most of these services offer web designs. This is ideal when you have a high design demand and need more than just web design.
Get an Event Landing Page from Penji
Your event deserves the promotion it needs so that many potential participants and event-goers will attend it. The landing page is the ideal way to market your event, and you need the right team to work on it. Luckily, Penji is one of your best bets when it comes to creating a compelling landing page that gets people more than interested when they land on your site.
Our experienced web designers have produced thousands of web designs for our clients. Additionally, you can get graphic design work while subscribed to Penji, like social media posts, web images, and ads, which you can use to promote your event! And if you want to get a glimpse of what Penji can do, watch a demo!
