Choosing doves in logos exude characteristics of peace, purity, innocence, freedom, and hope. For brands, using doves in company logos could be a way to convey these values to audiences. If these traits encapsulate your branding, take a leaf from these 10 dove logos by Penji’s professional graphic designers.
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When talking about doves, peace is the word that comes to mind. But World Birds find that doves also mean the following:
Despite its various meanings, a select few brands and organizations use doves in their logos. Of course, the most popular dove logo is the beauty brand Dove.
What To Remember When Adding Doves to Your Logo
Before deciding whether or not you should add these peaceful birds to your logo, remember these five logo principles first:
- Simple – When making a logo, you want one coherent visual image encompassing your brand. If a dove should represent your brand, you can add it. However, like the dove logos you’ll see below, an illustration can serve as imagery to represent your brand.
- Relevance – One question to ask yourself first is, is the word “dove” part of the business name? If so, a dove can become the logo’s main character. If not, assess if your business embodies the abovementioned values listed above. A dove CAN be your brand’s visual ambassador. Plus, you have to make sure that your audience will connect with the imagery.
- Uniqueness – For dove logos, relevance and uniqueness work hand-in-hand. Sure, you’ll have a unique logo, but is a dove relevant to your industry, and would it make your brand stand out? You don’t want imagery that will get lost in translation or have no significance to your brand.
- Versatility – Since you’re considering adding a dove to your logo, imagery matters. This means that if your business sticks to a pictorial or abstract logo, it should be recognized immediately just from the imagery. But when you’re a new business, make sure to pair your pictorial or abstract logo with a wordmark with an appropriate font.
- Timeless – Considering that eternity is a keyword associated with a dove, these birds are a great mascot for timelessness. To achieve this, you will need a custom and modern dove illustration to add to your branding.
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10 Dove Logos
How do you combine a modern IT company logo with a dove and circuitry? Here’s the result for the Alt-Dove logo. It’s a minimalist and unique logo for a tech company. Aside from uniqueness, it’s also versatile. Even without the wordmark, the Alt-Dove pictorial mark will be recognizable anywhere.
If you’re a light and sound rental company, check out this logo for Bass-A-Dove. The logo combines elements from the rental’s services. Using a dove silhouette against the yellow light strengthens the brand. Plus, the speaker incorporated into the bird’s body further establishes the other half of their service.
3. Dove Squad Salon
Hair salon logos use a female silhouette with long hair. Instead of that imagery, the Dove Squad Salon uses dove imagery. What stands out most in this logo is contrast. It appears in the colors as well as shape and font weight. Overall, the logo feels balanced and looks relevant to the salon.
4. Dove Lab
Like tech logos, science logos also use futuristic or modern elements to make their logos stand out from the crowd. The Dove Lab combines a dove and beaker to create one complete image. Plus, a gradient color further strengthens their branding and messaging.
Here’s another software or tech company using a modern dove logo. DoveWeb uses gradients and futuristic fonts to present a contemporary appearance. When making a logo similar to DoveWeb, stick to a color palette representing your forward-thinking brand.
6. Eat-Ternal Plate
Restaurant logos aren’t known for emblem-style logos. However, Eat-Ternal Plate wanted to change the game by creating an emblem for their brand. Using a dove on their logo may signify the eternal love married couples vow during their wedding. After all, newlyweds use doves for their lifelong commitment. Plus, the emblem also resembles a plate, making the emblem relevant to the company.
7. Page-On Clothing Line
Pigeons and doves come from the same bird family. That’s why you’ll also see pigeon logos here. Here’s the first on our list. The Page-On Clothing Line uses a geometric abstract logo design to give their branding an edge against its competitors. Plus, like other logos on this list, make sure that you balance logo elements like fonts and shapes to achieve a cohesive look.
Get your favorite slice of pie in Pie-geon. Their pictorial mark combines the pie crust with the pigeon as the mascot. An added quirk in the logo was the chef’s hat, further enhancing the business’s bakeshop branding. Plus, the orange motif complements the brown color to give life to the logo.
9. Piece Cafe
Coffee shops or cafes would use coffee beans in their logos. However, if an animal is part of your business name, check out this logo for Piece Cafe. You can combine two different elements, like the pigeon and coffee cup, to make it unique. Plus, it keeps your logo simple and recognizable at one glance.
10. The Hob Boutique
Dove illustrations would also include laurels or leaves to signify peace further. Instead of those natural elements, The Hob Boutique pays homage to that symbolism and uses a hanger. Additionally, looking at the logo as a whole, the brand exudes a chic and elegant look because of the minimalist design.
How Much Do You Pay a Designer for a Logo?
Well, this depends on the service you’re choosing. Wix reveals that businesses spend up to $2,500+ to get a logo. Let’s look at how much you will pay a designer when getting logos from these services.
Freelancers offer lower rates than most graphic design services. This is due to expertise or experience level. Plus, without the constraints of working for a company, they provide cheaper rates for many clients at a time.
For instance, Fiverr freelancers charge a minimum of $5/project. However, if you want to work with freelancers directly, Upwork freelancers charge $10/hr.
Another way you’re paying freelancers is through design contests. This crowdsourcing option can be much cheaper, considering you can pay $100 and get more than one design in one contest. That’s to say, it’s not guaranteed you’ll get 10+ designs. DesignCrowd has a starting contest fee of $109 for three designs. Meanwhile, you can get dozens of designs from 99Designs for $299.
Graphic Design Services
Graphic design services offer bundles or subscription models. This option is ideal for small businesses looking for designs other than logos. After all, you will need other design work after finalizing branding details. Since graphic design services offer various design work for their bundles or subscription models, expect the cost to be higher than freelancer fees.
A graphic design service like the Netmen Corp starts packages at $155 for branding. Meanwhile, graphic design subscriptions start their pricing plans at $399/mo. This should include essential design work like social media posts or blog images.
Agencies are ideal for enterprises and big brands that want to develop a solid branding structure. That said, agencies can charge $2,500 for logo design and brand identity. That could be expensive for many small businesses. However, they’re a good option for a fully developed brand identity.
Where to Find the Best Logo Designers?
1. Freelance Sites
Most logo designers have freelancer profiles to acquire more clients and build portfolios. Some designers have experience working for agencies or big brands.
You can find professional and expert freelancers on any freelance platform, like Upwork, Fiverr, and Peopleperhour. Additionally, 99designs has a freelance marketplace aside from their design contest service.
However, if you don’t have any luck finding freelancers on these platforms, you can also browse Behance and Dribbble. These two are graphic design portfolio sites, allowing you to find experienced freelancers with diverse portfolios.
Another option for finding the best logo designers for your dove logo is through agencies. Design agencies are considered experts in their field because of the consultants and the big brands they’ve partnered with for branding. Plus, agencies hire the best designers and freelancers as part of their team to finish a branding project.
3. Graphic Design Services
Dedicated graphic design services and companies are our final option for partnering with the best logo designers. Unlike with hiring freelancers, all you need to do is click on your preferred package or subscription tier and let the designers do the rest! No hiring is needed. You can cancel anytime if you’re subscribing to a pricing plan.
How Can Penji Help With Your Dove Logo?
If your brand values hope, peace, love, and protection, doves are the ideal imagery for your logo. And if you have a vision of how your logo will appear and need professional help to bring that logo to life, Penji’s your best bet!
Penji is one of the leading graphic design services to help you create a relevant, unique, memorable, and simple logo for your brand. Aside from creating awesome logos, our designers can also produce branding and marketing assets for your business. Penji can be your one-stop shop for all things design!