Why Design On-Demand Services Are a Smart Move for Businesses

TL;DR: Design on-demand services offer a wide array of benefits, from predictable costs and fast turnaround times to access to a diverse team of design experts. Here’s what an on-demand graphic design subscription is and what it can do for your brand.

Design is a powerful tool that many business owners neglect to use. It drives brand recognition, customer trust, and overall marketing success. If you are struggling to develop these characteristics for your brand, it’s time to unlock the power of design on-demand services. Here are a few crucial reasons getting a graphic design subscription is a smart move.

What are Design On-Demand Services?

Many businesses are now reaping the benefits of working with an on-demand graphic design service. However, there are still a few who know about it but are still in the dark. Here’s what design on-demand services exactly are and what they can do for your business:

• How does it work? Design on-demand services, also known as on-demand graphic design services, operate on a business model where you can submit requests for designs, get them in quick turnaround times, and revise them until satisfied. All these for fixed monthly fees.
• What are the common inclusions in a typical graphic design subscription? You can send requests for branding assets, marketing visuals, social media graphics, custom illustrations, packaging designs, and UI/UX designs, among others.
• How are they different? Many businesses prefer design on-demand services over traditional ways of getting graphic design services, such as hiring freelancers or working with a design agency, for a few good reasons. With a graphic design subscription, they get unlimited graphic design services, faster delivery times, and predictable pricing.

As promised, here are the reasons on-demand graphic design services are a smart move for businesses:

The Design Needs of Businesses are Evolving

The landscape of business design needs is shifting. Design used to be a supporting factor in driving business growth. Now, it is the central force: with strong visuals shaping brand identity, influencing customer trust, and making marketing more effective.

Furthermore, many brands have faced challenges with the traditional approaches: the struggle with balancing quality and efficiency. The upkeep of in-house teams is increasing, freelancers are unreliable, and agencies are expensive. Design on-demand services offer convenience while ridding brands of these challenges.

Cost-Effective, Yet Quality Designs 

Many people associate inexpensive with poor quality. However, this isn’t always the case, especially with on-demand graphic design services. Here’s why:

• Flat monthly pricing: Most design on-demand services offer unlimited graphic design for fixed monthly rates. This provides transparency into your monthly costs, unlike fluctuating freelance rates or agency retainers.
• No more overhead expenses: With an on-demand graphic design subscription, you no longer have to pay for salaries, benefits, software and hardware, and utilities. You only have to pay the monthly fees.
• Professional-quality work: As mentioned above, inexpensive doesn’t necessarily mean low quality. Many on-demand graphic design services, like Penji, have a team of design experts. A subscription lets you get high-quality designs for less.

Flexibility and Scalability for Growing Brands

A business with an in-house team will pay the same even if the workload decreases. This makes graphic design subscription a cost-effective option. Most offer the convenience of pausing your plan when you have less work. When your workload increases (seasonal promotions, product launches, or simply a more intense campaign), a graphic design subscription adapts to this boost.

Consistent Branding and Messaging

Brand recognition is a crucial factor in managing a business. And consistency is the key ingredient in being recognized. When consumers see the same colors, fonts, and style across all platforms, it reinforces trust. It makes your brand memorable, while inconsistent designs can confuse them and weaken your brand’s credibility.

This is because on-demand graphic design services mainly have dedicated designers who learn and understand your brand. This results in crafting consistent designs that will help boost brand recognition. Whether you’re requesting a banner or an infographic, their work will look and feel aligned with your brand identity.

Diverse Expertise and Styles

One of the best reasons businesses work with design on-demand services is the wide range of design styles they can access. Imagine getting unlimited graphic design services, including social media graphics, logos, web and app designs, and ad creatives. It’s like having a whole team of designers and illustrators ready to take on whatever design type you need. No more searching for freelancers with specific specialties, a graphic design subscription team has them all.

Speed and Productivity Gains

Design on-demand services offer fast turnaround times, thus the “on-demand” phrasing. You get your designs when you need them. Most platforms provide 24 to 48 hours delivery times, making them an excellent design partner for those with busy timelines. This gets rid of the back-and-forth delays often associated with agencies or freelancers.

In addition, when you outsource to a graphic design subscription, you get more time strategizing and concentrating on product development or customer engagement.

Less Risks and More Reliability

Hiring freelance graphic designers may be a cheaper alternative, but it poses some risks. There is always the risk that a freelancer will not submit on time, ghost you, or send subpar work. Traditional agencies, on the other hand, can become overbooked and take a long time to respond to you. These can leave you waiting in vain for your design assets.

With an on-demand graphic design service, there is ongoing support, accountability, and a steady flow of creatives without interruption. Many platforms, Penji, for one, has a built-in review and revision process. This assures you of high-quality work all the time. The designers won’t stop until you get the exact designs you want at no extra cost.

Final Thoughts

Design on-demand service is more than just a convenient option, it is also a cost-effective design solution. Say goodbye to outdated methods of getting great graphic design services, these platforms are the way to go. This is why Penji is a trusted name in the on-demand graphic design landscape. It has built its name in offering superb creative support that adapts to your business needs.

Watch our demo video here to learn how your brand can move in the smart direction. Or click here to get your first design today.

FAQs

• What design types can I request from design on-demand services?

You can send requests for a wide range of graphic design services. But for Penji, you can send for up to 120 design types, including infographics, custom illustrations, web and app designs, marketing materials, posters, book covers, and t-shirt designs, among many others.

• Can on-demand graphic design services handle rush projects?

Yes. These platforms are built for speed. However, turnaround times differ. For Penji, you’ll get your first draft within 24 to 48 hours, and your revisions in 12 to 24 hours.

• Are these services only for small businesses?

No. On-demand graphic design subscriptions are ideal for businesses of all sizes. While some may be built for startups, Penji can handle businesses of all sizes.