Brand Storytelling: Communicating Visually Through Design

TL;DR: Visual storytelling is considered by many as the backbone of modern branding. This article explains what it is, what you need to do to create it, and what help you can get to build a successful one.

For some business owners and marketers, brand storytelling may be a new concept, but it’s a powerful one that you need to know about. Studies tell us that first impressions are visual. A brand identity (when done right) can communicate what your business is, even before a single word is read. So, if you aren’t investing in visual storytelling yet, it’s about time you do. Here’s all that you need to know about it and how a branding design service is the key to making it a success.

Why Does Visual Communication Matter More Than Ever?

As mentioned above, visual communication is a business essential you need to focus on. Nowadays, attention spans are becoming shorter. Visual assets are no longer the decoration that they used to be, they are now doing the heavy lifting. Here are a few vital reasons visual communication matters more today:

• ​Trust and Credibility Start with Visuals: Consumers judge a brand based on design. A polished logo, cohesive color palette, and purposeful images determine if they will take your business seriously.
• Recognition is Gained Through Consistency: Notice how some of the most successful brands aren’t into reinventing themselves with each campaign. What they do is craft consistent design elements across their websites, packaging, social media, and ad creatives. This is what makes them recognizable.
• Alignment Across Channels: A competent brand design service will make your story look and feel the same everywhere. Your Facebook post, Google ad, or your product’s package design has consistency that builds familiarity, the key factor that drives loyalty.

​So, in summary, visual communication isn’t all about aesthetics, but about building a brand that consumers will trust, remember, and choose over your competition.

What Does Brand Storytelling Mean? (And Why It’s More Than Just a Logo)

You might think that brand storytelling is all about your business logo. In reality, it goes beyond that. It is the sum of your business’s message, emotion, and visual identity. All these work together to show consumers what you stand for. Take note of the following:

• Your Visual Assets Reflect Your Brand Values: Your brand colors, fonts, and images signal to consumers what your business is about. A dark color can convey elegance, while a bold font can project innovation, and so on.
• Emotions Drive Connections: A few entrepreneurs know this, but people don’t just buy products, they buy stories. Your visuals should align with your mission if you want to create that spark that makes your brand recognizable and memorable.
• Clarity is the Key to Credibility: When your design assets are consistent, your target audience will instantly recognize you. This builds trust and recognition.

Alignment is crucial to telling your brand’s story. When your visual assets align with your brand’s values, you gain clarity, credibility, and lasting connections with consumers.

How Does Design Bring Life to Your Brand Story?

Graphic design is what bridges the gap between your ideas and your audience’s perception. It transforms abstract concepts into visuals that people enjoy and instantly understand. Let’s take a look at how a brand design service brings your brand story to life:

• Branding services translate personality into visuals: A competent graphic design service can capture your brand’s personality and turn it into a visual language that your audience can relate to.
• Moodboards and creative direction: These are what set the tone for your brand storytelling. They make sure that your brand’s look and feel are consistent, cohesive, and aligned.
• Brand guidelines for consistency: You should have clear rules for your brand colors, fonts, and images. This guarantees that your identity remains consistent across platforms and design-as-a-service partners you work with.
• Expert brand design services for alignment: Working with competent graphic design services maintains your brand’s polished, strategic, and on-brand qualities.

When you use a brand design service that crafts intentional visuals, your brand not only looks good, but it also makes for an unforgettable story.

How Does Design-as-a-Service Strengthen Your Visual Story?

For a strong visual story, you can’t just rely on online templates or DIY design tools. While these can be enough for some to get the job done, they aren’t really good for unique visual stories. Here is where Design-as-a-Service (DaaS) platforms come in. They will handle the following:

• Ongoing Content: If your brand thrives on having consistent design output, not just one-off projects, a Design-as-a-Service platform is an excellent investment.
• Flexibility and Reliability: Design-as-a-Service gets you access to design experts who can deliver high-quality work when you need them. You won’t have to worry about a freelancer missing their deadline or suddenly ghosting you.
• Fast and Scalable: These graphic design services will adapt to your pace, whether it’s a single design you need or a full campaign.
• No More Hiring Hassles: Say goodbye to searching, vetting, hiring, onboarding, and training. Design-as-a-Service platforms have teams of capable designers ready to take on your projects.

That said, working with a reputable Design-as-a-Service company allows you to get all the visuals you need for your brand storytelling. They do so without the fuzz and headaches, at a lower cost.

How Does Penji Help You Tell a Better Brand Story?

Your business deserves only the best in graphic design services. This is exactly what Penji provides: excellent branding design services. Here’s how we do it:

• Designers who will learn your brand: Penji has a creative team that will make the extra effort to study and understand your brand personality, values, and goals. This enables them to craft visuals that fit your business and resonate with your audience.
• Unlimited designs and revisions: These graphic design services allow you to send as many design requests as you want for a single monthly fee. In addition, you can send as many revision requests as needed to get your perfect design, at no extra cost.
• Scalable design support: This is the ideal service for businesses that experience a surge in design demand, especially during peak seasons such as holidays or product launches. You can then pause your plan when the workload decreases.

With Penji, not only will you be getting as many brand design services as you need, but you will also get access to the world’s top 2% of designers. They will work on your social media graphics, custom illustrations, web and app designs, and many others.

Final Thoughts

Creating a memorable brand story for your business isn’t just about crafting the right words. It starts with visuals that grab attention and make an impact. To get designs that are clear, consistent, and purposeful, you need to work with the right branding design service. If you’re ready to bring your brand story to life, work with Penji. Watch our demo video here to learn how your brand can tell its story with amazing graphics.

​Click here to start your Penji journey today.

FAQs

• How do I choose the right graphic design service?

Look for those who will take the time to understand your goals, offer consistent quality, and provide scalable support. Make sure they offer brand design services, too, since not all platforms do.

• What are a few common mistakes to avoid in visual storytelling?

Avoid inconsistent design and cluttered visuals. Never ignore the brand guidelines, as this will weaken trust and recognition.

• Why is consistency so important in brand design?

Consistent visuals make your brand recognizable, trustworthy, and credible, and give your platforms cohesion.