Partnering with the best branding agency makes your branding ambitions come true, brand recognition, a trusted brand image, etc. Branding is so much more than just a logo or tagline. It’s how people perceive and remember your company. A powerful brand fosters trust, differentiation from the competition, and an emotional connection with consumers and other target audiences.
Therefore, with a well-executed branding campaign, small businesses can experience brand awareness, customer loyalty, greater perceived value, and sustained profitability. The most effective creative team will elevate your company through captivating graphics and other visual branding assets necessary to meet your goals. Luckily, the best branding agency is just around the corner. In fact, it can be found right here. We’ve compiled a list of the top branding services for you to choose from.
What Do Branding Firms Do?
Branding firms offer branding strategies that will help a business establish its identity. Sometimes, branding firms provide a brand refresh when a business needs to rebrand. Here are what branding firms typically offer:
- Name
- Logos
- Website
- Brand fonts and colors
- Social media profiles
- Product packaging
- Brand voice
Specialized branding firms can offer other services, such as customer service or theme music, to make your brand even more recognizable across various platforms.
The Best Branding Agencies
1. Penji
Penji will be your go-to design partner if you’re a business or agency in need of quick, high-quality branding solutions. As a creative as a service provider, Penji lets you cut out the need for expensive freelance hires and pay one low monthly fee for unlimited design requests, unlimited revisions, and fast turnaround times.
They can handle all your:
- Branding/logo design
- Marketing materials design
- Presentations
- Web/app design
- Motion graphics
Furthermore, Penji gives you an art director to oversee all assets to maintain consistency. Their work has helped many startups, agencies, and national brands maintain cohesive and polished branding.
2. Clay
The branding agency has helped top brands reach higher heights and get even more recognized in untapped markets. They specialize in branding services, particularly in the following areas:
- Strategy
- Expression
- Experience
- Employee experience
- Management
- Performance
Brand identity development, asset creation for consistent messaging and guidelines; digital product development, UX improvement, content production, and data management for brand enhancement. That’s what Clay does.
Notable clients include Adidas, KitKat, and Squarespace.
3. Mission Control
Mission Control is a branding and creative agency that takes brands to new heights through clear communication and purpose. They pride themselves on connecting strategy and design for purposeful narratives. They provide:
- Brand strategy & positioning
- Visual identity & development
- Messaging & storytelling
- Digital design & web experiences
- Marketing campaigns & brand activations
Mission Control works with clients in tech, lifestyle, and consumer industries, supporting companies looking to scale and differentiate in saturated markets.
4. Ogilvy
Many businesses have trusted Ogilvy’s experience and know-how for branding. The agency has been in business since 1948 and has become the leading branding company for experience, public relations, advertising, and consulting.
Additionally, they have over 100+ offices worldwide, helping up-and-coming businesses transform into big brands! Plus, they have worked with Samsung, IKEA, and Burger King for experience, consulting, and advertising work!
Get branded visuals for a fraction of the cost of hiring a full-time designer.
5. Pentagram
If you can recognize the Mastercard, Fisher Price, and Popeye logos, you can attribute it to Pentagram’s experience working with brands over the years. The agency works on the following disciplines:
- Identity
- Graphics
- Strategy and positioning
- Packaging and products
- Exhibitions and installations
- Digital experiences and websites
- Typefaces
- Digital visualization
- Motion
- Sound
Pentagram works with the best designers in the world, producing exceptional assets for clients.
6. Siegel + Gale
If a brand is ready to go global, Siegel + Gale is one of the best branding agencies in the world to partner with. Simple is their philosophy when assisting businesses in developing a brand. Here are their specialty fields:
- Communication
- Management
- Brand-led change
- Business Analytics + Insights
- Experience
- Design
- Strategy
- Naming
If you want to see their work come to life, they have helped AARP, SAP, and Nielsen with their branding!
7. MetaDesign
MetaDesign is a popular global branding agency trusted by big brands and organizations. They mix digital and traditional assets to grow a brand. Lacoste, Volkswagen, and Yves Saint Laurent Beauty are the biggest clients. But what does MetaDesign offer to their clients?
- Strategy
- Creation
- Experience
- Activation
- Product design
- Spatial design
Their philosophy is to create a sustainable and long-term brand upon launch or rebrand.
8. Interbrand
Interbrand is another leading branding agency. They offer similar approaches that most agencies provide. However, they have one particular branding discipline untouched by many agencies: brand integrity and ethics. They help businesses fulfill their social and ethical goals. Plus, they guide brands into identifying key areas to have more integrity towards their overall identity.
Aside from that, Interbrand also creates digital designs. They are experts in digital refresh, redesign, and innovation! Plus, they also specialize in inclusive design, allowing businesses to attract customers from other markets.
9. Digital Design NYC
NYC houses many branding agencies, but Digital Design NYC is one of the most popular ones locally. The award-winning agency creates web designs, packaging, graphic designs, and branding strategies and assets. The hospitality, eCommerce, SaaS, and consumer industries are their primary clients.
Additionally, the agency follows a five-step program to ensure that the business has an established brand upon launch. It starts with research. Then, they move to discovery, design, and handoff. Finally, they activate the strategy by launching it. Their clients include L’Oreal, Lowe’s, and Forbes!
10. Evviva Brands
Evviva Brands can bring a business brand to life. The agency has three simple approaches to starting or refreshing a brand: Quick start, mature brands, and talent brands. As a worldwide branding agency, they conduct comprehensive research to make a brand shine. Amazon, Delta, and Marriott are three of their top clients. Previous clients have said the agency was professional and thoughtful in managing their brand.
11. Tenet Partners
Innovation is at the core of Tenet Partners. This agency has a multi-disciplinary approach, considering they offer 12 major solutions and more than 50+ methods of delivering these solutions. Plus, they have helped countless businesses from various industries to become leaders in their fields, including IBM, Xerox, and LG. According to happy clients, the agency is knowledgeable and attentive throughout the branding process.
12. Mucho
Mucho is a forward-thinking design agency focused on securing the future of brands upon launch. They use analysis, brands, cultures, design, and experience as the foundation of their strategies. Additionally, they have four significant disciplines with over 20 methodologies to help brands achieve their goals. Visa, Venmo, and Apple are their top clients!
How Does Penji Help Agencies?
Penji boosts your productivity levels and increases your outputs to deliver timely assets and projects. As a creative as a service platform, the agency plan will cover everything you need for designs! Our designers can work on two projects at once. Plus, you get access to web designs, presentation designs, and motion graphics! Additionally, along with our vetted design team, you’ll partner with a dedicated art director!
Try Penji for 30 days, or your money back is guaranteed! Plus, you can get 25% off on your first month when using this promo code: GETPENJI25!
FAQ’s
1. What is the difference between a branding firm and a marketing agency?
A branding firm focuses on creating and shaping your brand identity, while a marketing agency promotes that identity through campaigns and advertisements.
2. How long does it usually take to build a brand with a branding firm?
It depends on the scope, but most branding projects take anywhere from a few weeks to several months.
3. Can small businesses afford to work with a branding firm?
Yes—many firms now offer scalable services or subscription-based models to fit smaller budgets.
About the author
Katrina Pascual
Katrina is a content writer specializing in graphic design, marketing, social media, and technology. In her spare time, she writes monthly personal blogs to practice her craft.
