If you want your business to connect with your customers, especially this holiday season, you need to craft creative and heartwarming campaigns. Let these brilliant holiday marketing examples inspire you while increasing the number of your followers. And if you want to start now, you can always sign up for Penji’s affordable plans to get unlimited holiday marketing designs. Click here to watch our quick demo video.
But if you’re not ready to sign up, we’ll let you have a taste of our incredible work. Here are holiday-themed designs for the upcoming holidays this year. Download all designs for FREE now!
Table of Contents
- Crisp Kringle
- Make Your Presence Felt
- Spruce Up Your Website
- Oh, What Fun!
- The Spirit of Christmas
- 12 Days of Donuts
- ‘Tis the Season for Giving
- Season’s Greetings
- Peace on Earth
- Ho-Ho-Holiday Gift Guide
- Shop ’til You Drop
- Make Merry
- Santa is Coming to Town
1. Crisp Kringle
For your holiday marketing, create a limited edition of your products or services. Those that consumers can get their hands on only during these special times to add a sense of exclusivity in it. Pringles adds a few new flavors come Christmas time such as salted caramel, pecan pie, and sugar cookie.
They made the flavors extremely out of the ordinary so that people will be enticed to try them. And with the clock ticking, fans will be urged to sample them ASAP. If they liked the Christmas versions, they would be compelled to buy more and possibly stock up on them.
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2. Make Your Presence Felt
Always keep your brand in the minds of your customers, especially during this season that you need to ramp up your online presence. Post or share on Facebook, take a pic of your newest product and share them on Instagram, announce your events on Twitter. Consumers will be bombarded with these posts and you shouldn’t miss out on this opportunity to be seen and heard.
Take a cue from this Facebook post of Ben & Jerry’s. It shows an ice cream cone with a red ribbon tied around it and being handed as a gift. As long as the image is clear and crisp, you’re good to go!
3. Spruce Up Your Website
Design your website to make it ready for your holiday marketing. Not only will this add a festive look, but this will also show your viewers that your brand is a dynamic one. You can redesign the whole site or just the landing page. But if you’re on a limited budget, you can always just add a pop-up window.
Redesigning your site to fit the holidays has its advantages, that’s why you’ll see big brands getting theirs all ready for Christmas. Baudville did it and it looks fabulous!
4. Oh, What Fun!
To get more engagement for your website or social media platforms, hold a contest like this one from Giant Tiger. People love to win prizes and giving them a chance to win gets their spending juices flowing. Plus, Christmas is all about spreading love and laughter so it’s only right to give your customers something to smile about.
There are many ways you can go about this, all you need is some creativity. You can hold a photo contest, a raffle, or even a costume contest. This will all depend on the nature of your business.
5. The Spirit of Christmas
Reward your loyal customers to keep them coming back and send you referrals. This is a good way to spread the news about your brand. And help get you more leads that can increase your sales. Vouchers such as this one from Winerist are perfect for the holidays.
6. 12 Days of Donuts
Start a countdown 12 days before Christmas and make an announcement on social media to build excitement. Additionally, post different products or services and make a connection to each of them with the holidays.
Krispy Kreme has bundled their Christmas donuts along with their regular ones and placed them in specially-designed packages. If you’re a retail store, you can also do something similar by creating bundles of your bestsellers and those that aren’t. This is a great way to clear your inventory while getting an increase in your sales.
7. ‘Tis the Season for Giving
Offer discounts, freebies, or sales promotions to encourage people to shop from your stores. Araneta Center is a commercial hub in the Philippines and this promotional event poster is a good example of holiday marketing. Almost all businesses vie for consumers’ attention and you need to think of ways to stand out from the rest, Giving Up to 70% Off is a brilliant way to attract attention.
Furthermore, good graphic design is essential in this strategy as it can grab your audience’s attention easily. To do this, a team of professional graphic designers can do the job for you.
8. Season’s Greetings
Fill your website or blog with informational content to drive engagement and boost awareness for your brand. Whether it’s texts or videos, people would love to get ideas for their Christmas celebrations from your brand. This, in turn, will build trust and gain loyalty among your repeat customers and generate the attention of prospects.
Knorr included a collection of recipes on their website to give their viewers ideas on what to prepare for Christmas. These recipes include their products on the ingredients list. In effect, this is similar to asking them to buy their products without having the consumers feel being sold to.
9. Peace on Earth
Create videos that tug at the heartstrings of your customers. Inspire people to be nice rather than naughty. After all, the holidays are all about love, laughter, and peace on earth. Videos should play a big part in your marketing strategy, holidays or not.
This Coca Cola video is a good example. It is short and simple, proof that you don’t need to spend a lot of money to get good content.
10. Ho-Ho-Holiday Gift Guide
Gift-giving is a tradition that many people follow when the holidays come. Create a guide and publish it on your website to help your customers with their gift shopping. This Gavin and Co. gift guide helps their customers find the perfect gift for toddlers and babies.
Your customers will think twice to shop at other stores if you already convinced them that everything they need can all be found at yours.
11. Shop ‘til You Drop
Shopping plays a big part in celebrating the holidays, and businesses want consumers to do more of it. In 2014, furniture giant IKEA took advantage of the opportunity and sent out a series of flyers specifically for this. The designs featured a sprig of evergreen to remind everyone that the shopping season is here and that they should not waste time searching for the perfect gift.
If you want your customers to start shopping as early as possible, send them these clever reminders. And the best way to do this is via flyers at a time when digital advertising reigns supreme. This will add a human touch we rarely experience nowadays, making the holidays feel more special.
12. Make Merry
While we associate the holiday season with merriment, it can also be a stressful time for some. Christmas shoppers know this too well, and any help is more than welcome. Nordstrom stood up to the challenge and made the shopping season easier for its customers with its “#MakeMerry” campaign. In addition to offering a gift guide, the brand also provided convenience in the form of curbside pickup.
Nordstrom also gave away freebies as part of the promo. What made the campaign even more special was the shopping bags they used. They were made from 100% recyclable materials and have instructions on how to turn them into origami shapes.
13. Santa is Coming to Town
Launched in 2004, Google’s Santa Tracker is an excellent example of holiday marketing. It creatively blends entertainment with education while subtly promoting Google’s services. Its interactive games and educational content are highly engaging, plus the live Santa tracker is captivating and perfect for building excitement.
This holiday marketing campaign always leaves its audiences in awe as it showcases Google’s technology in its Google Maps and Android features. In addition, while it provides viewers with a fun and festive experience, it fosters positive associations with the brand.
Use Penji for Your Holiday Marketing Designs
If you want to create similar holiday marketing designs, work with us at Penji. Our unlimited graphic design assures you that you’ll get all the exact designs you need, with unlimited revisions to guarantee your satisfaction. Watch our demo video here to learn more about us, or click here to get started with your designs.
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