Are you thinking of redesigning your logo? It’s normal for big brands and small businesses to change logos whenever there’s a significant change in the business. Or simply modernize the logo design to align with the brand’s identity. However, is your brand ready for a logo redesign? Here’s our take on logo redesigns!
How to Get a Logo Redesigned?
1. Assess and Ask Questions
You don’t want to be hasty when getting a new logo design. Some logos don’t need a refresh because it’s simple and relevant to the brand’s identity. It would be good to discuss this with your employees and other stakeholders to check if the logo is still representative of your brand. Ask them if they still identify with what the logo represents.
Another way to know if you need a new logo is to see if it still connects with your customers. You can conduct studies and get a pulse of what they believe your brand represents now.
Here are some questions to consider when redesigning your logo:
- Who is the current customer base?
- How does our logo compare with those of our competitors?
- Does the logo still reflect our brand values and identity?
- Does the logo look modern and still compatible with our brand assets?
- Which parts of the logo work and need more improvement?
2. Evaluate Cost
One of the most crucial aspects of logo redesign is the cost. It’s not cheap to redesign a logo, especially if you’re a recognized brand. Some brands spent MILLIONS to build a new brand. But you don’t have to spend that much with the affordable services provided by multiple logo design providers. That’s why you should set a budget for logo redesign. You can find numerous options by knowing how much you could spend.
3. Find a Graphic Design Service
Before deciding on your logo redesign, you must find a logo or graphic design service. Fortunately, you have multiple options. One of the most popular options is agencies.
Agencies have the know-how and expertise to provide a logo design aligned with your brand identity. Some agencies specialize in niches to provide relevant industry-specific logos to clients. That said, logo design costs can be steep for agencies. That’s why some prefer alternatives.
One alternative to consider is hiring freelancers. Logo design freelancers are easy to find through freelance sites like Fiverr, Upwork, and Toptal. Some freelancers have worked with the top agencies or logo design services to provide big brands with a new look. However, this can be time-consuming, considering you must review multiple profiles before selecting your top option.
The final alternative is an unlimited graphic design service. This service will help you get a logo for one flat monthly fee in 1 to 2 business days! Plus, you don’t have to find logo designers since these services hire the cream of the crop!
Reasons for Logo Redesign
- Refreshed look – Some businesses want to consider future-proofing their logo designs and updating the outdated logo.
- New direction – Your business could be thriving, merging with another company, or offering a new service or product. It’s time for a logo design when you meet any of these cases.
- No longer represents your brand – Logos that don’t follow logo design principles can affect your brand identity. You need to update your logo to ensure that it’s your brand symbol and ensure consistency and recognizability across multiple media and platforms.
- Looks similar to other business logos – One logo design principle is recognizability. If your logo looks eerily similar to other business logos, customers will associate it with the other brands. If this is the case for your logo, it’s a sign to change your logo design.
Examples of Notable Logo Redesigns
1. Dunkin’
One of the most memorable logo redesigns comes from Dunkin’. The donut restaurant dropped the “Donuts” from its name and logo since it no longer just offers donuts to the general public. It kept the orange motif for the Dunkin’ wordmark. Meanwhile, the pink motif was added to the apostrophe, still making it a recognizable brand without the “Donuts.”
2. Netflix
As Netflix was gaining traction in the early 2010s, Netflix had to make changes to its logo design to modernize and keep up with the growing audience base. Netflix stuck with the wordmark but changed the font. After a couple of years, Netflix added a lettermark to its brand identity. The letter N uses two red hues that can be recognized outside the streaming platform.
3. US Open
As one of the largest sporting events in the world, the US Open decided to change its logo to gain more recognition outside of sports. Chermayeff, Geismar, and Haviv were responsible for the logo refresh for the event. It uses a wooshing yellow tennis ball, signifying the ball’s movement across the court, and a more readable US Open wordmark.
4. Burger King
Another well-known brand with a new logo is Burger King. The fast food restaurant wanted to usher in a new era by showing its fresh and crave-able look. The logo looks like an actual burger but instead of a patty, the Burger King wordmark is sandwiched in between two buns. And this look could whet one’s appetite and want to buy one of the restaurant’s signature hamburgers!
5. Android
The tech company needed a new logo refresh to modernize the brand. In 2023, the Android looks more futuristic. Plus, it was redesigned to align with Google’s branding guidelines. One significant change to the Android logo was the uppercase A. This is to stay consistent with Google’s guidelines and ensure it’s a coherent brand across multiple devices.
Final Thoughts
Logo redesigns can be a time-intensive process, considering that your identity can be overhauled with one image. It’s a must to plan your logo redesign before making this big decision. And once you’ve crafted the plans, ensure that you choose the right service that fits your budget and will match your overall brand identity!
Penji is one of the best places to get your new and improved logo! You don’t need to find logo designers on freelance sites or get quotes from other design services. You can choose from Penji’s flat monthly fees to check which fits your budget. Plus, Penji has the top 2% of the best logo designers! Additionally, you can receive your logo designs within 1 to 2 days. And you can request other branding and graphic design assets in one subscription!
View a video demo to see how Penji can help you with your logo, branding assets, and more!