One of the key elements of a successful business is its logo. It grabs attention, leaves lasting impressions, and drives customer loyalty. However, there are several ways to get a unique logo design, and choosing one can be a considerable challenge. Enter 99designs logo services, which not only revolutionizes the logo design process but also offers a multitude of benefits that can boost your business. Here’s what you need to know about this service.

Table of Contents

The Traditional Approach to Logo Design

Before 99designs and similar logo design services came to be, there were traditional approaches to getting a business logo. Most of the time, these methods proved limiting to many entrepreneurs. In-house designers familiar with a company’s culture and identity can become entrenched and struggle to develop fresh logo concepts.

Likewise, hiring freelance designers can pose some challenges, too. The process of searching and vetting for the right freelancer can be laborious and time-consuming. Also, payment structure can vary, and upfront costs aren’t always reflected on the final price tag. Plus, you’ll be presented with a few concepts from a single designer, which can restrict the range of creativity.

Solve Your Design Dilemma for Good

Get all the graphics you need with Penji

Watch Quick Demo

How 99designs Revolutionizes Logo Design

99designs turns the tables on these traditional methods of getting your logo design. It has introduced the concept of crowdsourcing. This means your project is open to a pool of talented graphic designers who will readily outbid each other to bring your branding to life. In short, 99designs connects your business with this vast network of creatives.

Here’s how 99designs logo services work:

You create a design brief that outlines your brand identity, target audience, and brand style. This serves as a guide for the designers, who will come from all corners of the world. They will submit their logo design concepts, which you can browse to find exactly what you need.

99designs often uses a contest format. Businesses seeking a logo design will set their budget and timeframe. Logo designers will compete to win your project by submitting their best logo ideas. This allows you to receive high-quality work from which you award your project.

Benefits of Using 99designs for Logo Design

Using 99designs logo services unlocks many benefits for your business. These are the following:

  • A plethora of creative ideas: Traditional methods limit you to the design visions of a single designer. 99designs opens your door to a world of creatives, allowing you to choose from a vast array of styles.
  • Cost-effective logo design: With 99designs logos, you have the power to set the budget for a contest. The competitive nature of the platform often gets you highly creative work at competitive rates.
  • Effortless design refinement and collaboration: 99designs lets you collaborate in the design process by allowing you to leave feedback. You can guide the designers towards your ideal logo. 

Potential Challenges of Using 99designs

As with any other service, there are advantages and there are also disadvantages. Below is a list of a few challenges you’ll likely face when you use 99designs logo services:

Crafting a clear design brief: The success of your 99designs logo design experience is based on how you write your brief. You need to communicate your brand visions, target audience, and desired style. But sometimes, this can be tricky. You will have to invest time in crafting a detailed and informative brief if you want to up your chances of getting high-quality submissions. And since you will be putting your project at the front of global talent, doing this is crucial to avoid any misunderstandings regarding translation.

Committing time to give feedback: 99designs’ crowdsourcing concept saves you time finding the right talent. However, giving feedback can be time-consuming, too. Be ready to invest time to review designers’ submissions and provide constructive criticism to help them refine their ideas.

A lot of sifting through your options: Expect to receive a multitude of submissions, both low-quality and those that are irrelevant. While 99designs provides you with filters based on your preferences, sifting through all the designs can be laborious work. 

Getting the Most Out of 99designs

To ensure that your 99designs logo services experience is successful, here are a few valuable tips:

Leverage the 99designs community: The platform hosts a vibrant community forum where you can communicate and connect with other users. You can get tips, tricks, and advice or feedback if you post your design brief. This can help you refine your ideas and gain insights from fellow business owners.

Run a targeted design contest: Instead of hosting an open contest, you also have the option to do a “targeted” one. This means you can choose a select group of designers whose portfolios have the style you’re looking for. This gives you a higher chance of getting the logo design you need.

Phase your contest: You may want to consider doing a two-phase contest. In the first phase, you’ll ask designers to submit concepts for your logo based on a basic brief. After shortlisting, have these designers give you more detailed versions based on your specific requirements.

Explore and experiment: With hundreds, if not thousands, of logo designers at your disposal, you can choose from the many styles they offer. Feel free to explore and experiment by opening up and seeing what different designers can craft for you. You may just find a concept that exceeds your expectations and captures your brand perfectly.

Why Work with Penji

99designs logo services offer an excellent solution for entrepreneurs or startup owners seeking cost-effective logo designs. Its crowdsourcing approach gives them access to a global talent pool with varying rates, styles, and expertise. However, for more than just logo designs, you need to work with Penji. Our professional designers can whip up the best logo designs, social media graphics, marketing materials, and many more.

Watch our quick demo video here or click this link to send your first design request.

Get a taste of unlimited web design

Try Penji risk-free for 30 days and get all your design projects done

Watch Quick Demo