Your webinar shouldn’t go unnoticed. You could promote your webinar using social media ads or search engine marketing. However, one important marketing strategy when promoting your webinar is crafting a dedicated landing page for it. A separate landing page will help you track your visits and sign-ups. Plus, you can educate visitors about the webinar and other upcoming ones. Finally, you can consider them as leads, add them to your CRM or email marketing software, and promote your products, services, or events. But what makes a good webinar landing page, and how to create one? We talk about it here!
Elements of a Webinar Landing Page
1. Form
A webinar landing page should enable visitors to turn into participants through the form. Once you have the form available on the landing page, visitors can readily register without going to another page. Ensure that the form has the following inputs:
- Full Name
- Email (work email for professional landing pages)
- Contact Number
You can also include these details, too:
- Organization
- Industry
- Job Title or Role
2. Webinar Details
Don’t forget one of the most essential elements of any landing page: webinar information. Ensure that your copy is persuasive. Plus, you can use headers or emphasize several sentences or phrases for visitors to scan info. Additionally, make sure to use bullet points to help them understand the benefits of attending your webinar. Finally, don’t forget to add the time and date of the webinar!
3. Webinar Speakers or Panelists
Another element of a great webinar landing page is introducing the speakers or panelists. Participants will know who will discuss the subject matter and can research them further before attending the webinar. Finally, make sure to add images so your participants will recognize the speakers beforehand.
Could you have a landing page without these elements?
Well, the form is a must-have on any webinar landing page. However, you can take out the webinar speakers or panelists, especially if you haven’t finalized who will host the webinar. Plus, you can add other elements as a replacement to it, like:
- Sponsors
- Upcoming webinars
- FAQ
How to Create a Webinar Landing Page?
Here’s our quick and easy guide to creating a landing page using any DIY landing page or graphic design software.
1. Prepare All Assets
All of these assets should include your copy and design assets. This way, you’re ready to drag and drop or create an element when you’re working on the landing page design.
2. Follow a Template
One great thing about DIY landing pages or graphic design software apps is that you can choose a template and customize your landing page design. Make sure that you cover all the bases, like adding your logo to the top of the page. Similarly, you should also apply brand fonts and colors.
3. Make Finishing Touches
Before using the landing page design, ensure that everything’s proofread or in the right place. This way, your landing page will look engaging to your visitors at first glance.
4. Apply Styles
Once done, apply the style wherever you’re creating the landing page. For example, if you’re using a separate landing page hosting site, the design can be used as a guide when you use its editor. That should also be the case when creating a new page on your website.
Examples of Great Webinar Landing Pages
1. Skeeled
Even though this webinar is three years old, the Skeeled webinar landing page design still holds up today. It has a simple landing page design, using headers to help visitors scan the page. Plus, you can scroll down further to see who the speakers are and their specialties. Finally, the form has the essential inputs. Plus, the company customized it to add the speakers so you can scroll down and learn more about them.
2. WGSN
Here’s another simple landing page to use as inspiration. The WGSN landing page is short and sweet. It introduces visitors to the webinar. Additionally, it uses compelling and abstract images instead of the usual business logo. It’s a great alternative, and it helps you develop your creativity. Finally, the organization adds a speaker featurette below the fold!
3. Autodesk
Autodesk has a landing page for its upcoming Inventor 2025 webinar. It uses an industrial hero image to establish the software industry. Additionally, visitors can scroll down to learn who the speakers are. Finally, the landing page has a comprehensive form, which could be great for lead generation, too!
4. Trend Watching
The Trend Watching landing page follows the standard landing page design with some tweaks. First, the company demonstrates its creativity through color and emojis! This can be targeted to younger professionals. Next, the landing page doesn’t have a speaker section. However, the company introduces the speakers in its main copy above the fold. Finally, it posts the time zones for multiple cities. This means they’re inviting professionals around the world to attend their webinar.
5. Cotiviti
Here’s our last webinar landing page example coming from Cotiviti! It uses a laptop illustration to demonstrate the nature of the webinar. Plus, the form seems to be out of place, but that is a good design principle to grab one’s attention. Besides that, you won’t also see a speaker section. However, you can see the webinar series dates to know upcoming topics. Then, when you click on a date, get speaker info and webinar details!
Let Penji Create a Webinar Landing Page
Landing page builders are the cheapest and fastest way to create a landing page without any design experience. Most landing page apps would have templates loaded on the software so that users can edit the design in a few clicks. Although professionals crafted some of these design templates, it still wouldn’t feel like a customized landing page for your brand.
It’s important to partner with a professional graphic designer for landing pages to ensure that your branding is present and consistent. Penji is ideal for any business or organization! Our designers will create stunning landing pages that will make your visitors register for your webinars. Additionally, they will be compelling and persuasive.
Penji doesn’t create landing pages only; our designers can create multiple designs for your business, whether it’s a logo only or marketing assets, Penji has you covered! Plus, our customers love that our designers can vouch for the design quality across various assets! And if you want to see Penji in action before subscribing, watch a demo!
