TL;DR – The efficiency of unlimited creative design services depends on the collaboration of the design team and the user. Clients need to do their part in ensuring that projects are well planned and design briefs are clear and detailed so they can make the most out of their plan.
Unlimited creative design services sound perfect on paper. You request a project and a remote graphic design services provider works on it. It’s a cycle that repeats for as long as your subscription is active.
With data revealing that 9 out of 10 of businesses hire graphic designers in some capacity, it’s no wonder on-demand graphic design subscriptions are gaining popularity.
But here’s the catch: unlimited graphic design services isn’t a magic trick that works on its own, without you ever having to lift a finger.
In this creative-as-a-service guide to unlimited design, let’s unpack what you’re really getting into when you partner with a design-as-a-service platform and the things typical users don’t know until they’re weeks into their subscription.
Why Are Businesses Switching to Unlimited Creative Design Services?
What’s the hype with unlimited creative design services? To understand the answer to this question, let’s look at how important visuals are to marketing in this day and age.
Data tells us that brand awareness campaigns deliver the highest branding return on investment at 29%, with a visual identity system offering an 11% ROI.
The same report shows that the most used marketing channels are websites, social media content, and email marketing – the very channels that rely on efficient visual communication to drive awareness and engagement.
Looking at these numbers, it’s not surprising that many users turn to unlimited creative design services. After all, these platforms offer:
- Unlimited Designs. You can have all the designs you need for the month without going over budget.
- Predictable Pricing. The flat monthly rate stays the same per month; you won’t have to pay per hour, per project, or per revision.
- No Long-Term Commitment. Unlike with hiring in-house creatives, you won’t have to employ someone long-term and pay for their benefits or over-time wages. The platform takes care of that.
- Reliable Design Team.You won’t have to adjust to the availability of freelancers. With unlimited creative design services, there’s always a remote design team on standby for your project needs.
But is unlimited graphic design really unlimited? You can request unlimited projects, but your design team will work on them one or a few at at time, depending on the plan that you choose.
The key is to choose a graphic design company powered by professional and experienced designers. A pool of highly-skilled designers will most likely deliver the design quality you need in less time, allowing you to move on to the next project and get more done for the same subscription fee.
Unlimited graphic design by the world's top 1% designers
Expert graphic design from the world's top designers
How Do You Get Better Results From Unlimited Creative Design Services?
Just like any other service out there, unlimited creative design services like Penji have its limitations. Here are a few ways to work around these limitations and get more out of your subscription.
1. Submit Detailed Creative Briefs
Successful design projects begin with a detailed creative brief. When writing your design brief, make sure to include all the crucial details:
- Project type
- Design Type
- Size and Format
- Target Audience
- Key Message
- Goal
- Brand Guidelines
A complete and detailed design brief can save time and effort, allowing you to move on to the next projects in your queue.
- Pro Tip: You can use an AI tool to help you craft a clear brief. Here’s a sample brief you can use: “Help me create a clear and complete design brief by asking me one question at a time. If I don’t know an answer, suggest common options and recommendations.”
2. Batch Similar Requests Together
Another way to get the most out of your graphic design subscription is to request the visual assets you need for a campaign in one project. By doing so, your designer will be able to understand the context of the whole project unlike if they’re working on the designs one by one.
For instance, if you need visuals for an Instagram post and an Instagram Story, putting them in the same project request can save time and effort:
3. Create Brand Guidelines Early
If you don’t have it yet, brand guidelines should be one of the first projects that you should request from your creative-as-a-service platform. This material documents a brand’s:
- Logo
- Logo variations
- Color Palette
- Typography
- Icons
- Other aspects of visual identity
Your brand guidelines will server as the basis for all other projects you request for your brand. That said, having this document ready will help ensure that your visuals stay aligned across every design.
4. Prioritize Requests Strategically
With monthly graphic design services, the clock starts ticking on the first day of your subscription. It doesn’t matter if you request one or ten projects throughout your subscription month; your flat monthly rate stays the same.
That said, smart users prioritize requests strategically to make the most out of their subscription. In addition, since your design team works on your requests based on a queue system, it’s crucial to ensure that the project you need soonest is on top of the queue.
- Pro Tip: Create a design calendar to schedule and keep track of your project requests based on when you need them.
5. Treat Designers Like Partners
Your unlimited creative design services team isn’t merely fueled by delegation, but is powered by collaboration. If you’re quite unsure about the design you have in mind, they can be ready to offer design insights and suggest visual approaches.
Revisions are part of the collaboration process. That said, it pays to make your feedback and comments clear and actionable to help your designer understand what you want and expedite project completion.
The Lowdown
Unlimited creative design services work best when the client knows that every design project is a product of teamwork. Yes, a subscription frees you from design tasks, but even the best design team can’t give you results if you don’t communicate with them clearly and lay out the goals and details of the project.
Looking for the best unlimited design services? Reach out to Penji and get access to the world’s top 1% designers.
View Penji’s portfolio to see why Penji is hailed by users as the best creative design company.
Frequently Asked Questions (FAQs)
In most cases, yes. An unlimited design service allows users to get access to professional designs without having to hire a creative agency, an in-house desiigner, or freelance creative design services. In addition, a creative design-as-a-service subscription comes at a predictable monthly rate, so users can stay within budget.
An on-demand creative design service allows users to request as many projects as they want. However, the number of projects the design team works on simultaneously depends on the plan that you choose.
It depends. If you only need one or two designs in a month, a freelancer could be a practical creative design solution. However, if you have ongoing design needs and you need consistent, professional, and scalable design services, unlimited creative designs are a perfect match for your needs.
About the author
Carla Deña
Carla is a journalist and content writer who produces stories for both digital and legacy media. She is passionate about creativity, innovation, and helping small businesses explore solutions that drive growth and social impact.
