AI is on the rise, and its inevitable appearance in mainstream society is something we have all expected. AI can be used on anything, whether writing stories, creating graphics for a specific project, or simply constructing a message to send to your superiors. Why spend hours upon hours producing your work when you can let an AI do it at the click of a button? Despite the seemingly unlimited capabilities that AI can give, there are still limitations to AI. Here are five AI limitations that brands need to know about.

1. AI doesn’t understand your brand values/personality or business goals

human and robot

When creating a brand, we formulate objectives, values, and ideals that directly correspond to the brand’s visions. The brand’s long history was made possible through tremendous time and effort. AI cannot gain content and further insight into appropriate details that align with any brand’s business goal. 

Since it is bound by technology, it only uses online resources to back up claims or divulge information. Moreover, AI does not understand how a brand presents itself to its audience. Each brand has its level of specificity in how it acts toward the general masses, and they have an image they need to uphold. 

AI cannot accurately absorb all necessary information, so the lack of knowledge and sincerity would inherit inaccurate portrayals of a brand’s personality.

2. AI can’t speak to your target audience in-depth

two people talking

Of course, communication with AI is a difficult obstacle, and it will take a long time for development to make significant progress. Since AI has no emotions or feelings, reaching a global audience and knowing a particular market’s wants and needs will be tricky. To form a connection with your target audience, you have to understand them and get to know a specific demographic. 

Regarding personal knowledge and connections, AI doesn’t have the insight to personalize communication. It can only make general statements and assumptions about what the target audience might want. Based on facts and statistics found on the internet, it can only get you somewhere. 

Commitment to getting to know your target audience can help build your brand in the long run. AI can still help you gain facts and ideas, but when it comes to forming relationships for the brand, there are entirely some limitations.

3. Over-emphasizing AI puts you at risk of following the herd too much

small robot

Ever since the surge of AI, there have been problems with over-reliance and dependence on the technology given to us. There is power found in AI, and people can easily abuse that power and use it for all the wrong intentions. Since AI is now a prevalent topic, a lot of people can now have access to it. Because of this, your competitors will certainly have the same idea. 

It runs the risk of being unable to stand out because everyone will use AI without uniqueness. In a world that is currently beginning to face the future of technology, the need for manufactured products and projects is at an all-time high. The reality is that the high value of creativity and artistry made by humans in the present time can be attributed to the growing amount of AI-generated content in the world. 

And in a world where AI is slowly taking over our lives, how can we be different?

4. Ethical biases in AI


When it comes to AI, some ethical biases may arise. Sometimes, AI tools may over or under-represent certain narratives or perspectives for your brand. As we know, AI may not be accurate and concise with its information. Because of this, AI may not understand the full scope of your brand, which will then offer a narrative for your brand that is way too skewed or imprecise. 

It needs to describe the complexity of your brand, which could lead your brand to appear too close-minded or simplistic. Marketing your brand to other people is essential, and if AI cannot make the brand seem compelling, it can hurt your brand identity. 

AI can also raise concerns about privacy and transparency. AI is a developing feature in technology, which means there are bound to be errors. Censorship and strict regulation of AI are challenging, which means you risk having your data leaked out by AI.

5. AI still has flawed data

confused man

Since it is still under development and has only recently been widely used, the data that AI is trained on may need to be more comprehensive. Not all of the information in the world can be absorbed by AI, which is still a slow, gradual process. AI can also include hidden flaws that can’t easily be seen. 

There is a big problem in AI called the “black box” problem, which makes it hard to comprehend how AI systems manage to arrive at their many conclusions. Because of this, there is a lack of transparency and interpretability. Without stability and assurance, there is no stopping what AI can put out into the world.

Final Words

AI is undoubtedly a fast-developing feature in technology that has taken the world by storm. Its many uses and functions have proven to be a great asset to many. Yet responsibility and accountability are still important, as there are many things that AI cannot do yet. These AI limitations can severely deter brands, so it’s essential to pair AI with human intervention. 

Relying on AI alone won’t work. You need human creativity to ensure you’re touching on emotions and not just churning out work. Graphics do an excellent job of depicting the right story. Make sure you’re letting professionals create the graphics for any AI-powered text. 

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