Creativity and innovation are top characteristics businesses seek when searching for a design partner. Enter Superside, a cutting-edge agency that embodies these qualities. Let’s delve into what makes Superside unique, explore the services they offer, and discover how they can elevate your brand.

Table of Contents

The Story of Superside Agency

Superside isn’t your typical design agency. It was conceptualized to bridge the gap between traditional agencies and the freelance marketplace. The former was almost always slow-moving, while the latter was somewhat unpredictable. This innovative company aimed boldly with its mission: to deliver good design and related solutions that help its clients reach the peak of design success. In doing so, they have carved out a unique position in the industry.

Extend Your Creative Team the Affordable Way

Try Penji risk-free for 30 days & get all the custom designs you need

Watch Quick Demo

The Art of Design at Superside

Superside has a focus on providing more than just great designs to its clients. They see design as more than an aesthetic element. Superside makes it a way to solve problems, tell stories, and create memorable experiences. Their design philosophy is built on understanding their clients’ need to craft designs that resonate with the target audience.

Below is what differentiates Superside agency from all the others:

  • Deep Client Collaboration: Superside prioritizes its clients by building solid relationships with them. It starts with in-depth consultations to get deep inside their clients’ brands, target markets, and business goals. They are advocates of open communications and active listening to find the core challenges and opportunities that a design solution needs to address.
  • Strategic Thinking: Superside places its design team at center stage. This means they use the team’s expertise, experience, and perspectives to provide creative solutions that achieve their clients’ goals. They aim to craft customer-centric works that impact their clients’ brand identity or design innovative products relevant to the target audience.
  • Refine and Iterate: Superside believes in the power of iteration. They ensure that things are done right the first time but also understand that the first draft isn’t the final look. They iterate and refine continuously, considering their clients’ feedback and user testing. This makes for final products that are aesthetically pleasing AND fully functional.

The Superside Design Process

The Superside design process is a meticulous and collaborative journey. As mentioned earlier, it is primarily about understanding and iteration. To better illustrate, below is a breakdown of their key stages:

  • Stage 1: Deep Dive and Discovery: Superside’s design process starts with a collaborative workshop. They work with the client to uncover the project’s core objectives. This can involve brainstorming sessions, user research, and competitor analysis. They aim to establish a clear understanding of the client’s brand story, target audience, and desired results.
  • Stage 2: Strategic Design Sprints: This robust and solid foundation enables Superside to embark on strategic design sprints, aiming for creativity to merge with strategy. They use their diverse experience and expertise to explore various design solutions that don’t focus on just aesthetics. They craft solutions that are user-centric, align with the brand identity, and achieve goals.
  • Stage 3: Feedback and Collaboration: Superside will present a concept and use its platform to facilitate feedback and collaboration. They rely heavily on clients’ feedback and user testing, enabling them to refine and iterate on the designs until they achieve the perfect balance of aesthetics, functionality, and user experience.
  • Stage 4: Finalization and Delivery: Once the client is satisfied with the design, Superside ensures a smooth handover and delivery. Their clients will receive the design assets in usable formats, clear style guides, and brand guidelines. This allows for easy and effective design implementation.

Notable Projects and Clients

Having worked with a diverse range of clients, Superside has indeed made an impact in the business world. Their portfolio is one that includes top brands across a wide variety of industries, such as:

  • Tech Giants: Superside has partnered with tech titans such as Salesforce, Google, and Meta. They have crafted cutting-edge marketing materials, branding elements, and user interfaces, among many others.
  • Leading E-commerce Companies: Superside has helped Shopify and Amazon with their lead generation efforts and branding elements. 
  • Global Brands: Superside has collaborated with name brands Red Bull and Boston Consulting Group, helping them develop impactful presentations, eye-catching social media graphics, and engaging package designs.

The Team Behind Superside

Boasting a team with a talented mix of designers, strategists, and project managers, Superside takes pride in bringing a carefully curated group of individuals to help their clients achieve design success. They have a network of over 400 top-tier designers from all over the globe, ensuring a wide array of styles, perspectives, and specialized skill sets. This makes them ready and able to cater to any of their clients’ needs, whether illustration, animation, or UX/UI design.

Aside from these masters in the design field, Superside has strategic geniuses and project management mavens in their team. These strategists serve as the bridge that connects the client’s goals with the designers’ creativity. They translate business goals into actionable design strategies to align with the client’s vision.

Additionally, to keep the design process operating smoothly, Superside’s project managers are the clients’ point of contact. They manage communications, timelines, and deliverables. This ensures seamless experiences while letting the design team focus on their expertise.

The Art of Design: A Different Perspective

While Superside has significantly contributed to the art of design, it is also worth noting that the landscape is vast and varied. One alternative approach that centers on simplicity and effectiveness is Penji. This approach has been proven effective for businesses that need a steady supply of top-quality design assets at a fraction of the cost.

Penji’s unlimited graphic design model lets you access a pool of highly skilled and talented designers for a fixed monthly fee. Watch our quick demo video here to learn more about what we do. You can also get our designers started by sending your first design request through this link.

Solve Your Design Dilemma for Good

Get all the graphics you need with Penji

Watch Quick Demo