Print Design Agency Services: What to Expect + Practical Tips

Is print design dead? 

Of course not! In the digital age, print design has simply evolved to complement technology. In fact, print design agency services like the production of brochures, packaging, and event collateral still play a critical role in creating memorable brand experiences.

To illustrate just how relevant print design still is, data reveals that posters and flyers or brochures are among the top five visual content formats used by businesses.

Here are a few more statistics that reflect why graphic design services are crucial for businesses of all sizes:

• The brain can process visual content up to 60,000 times faster than text
• Twitter and Facebook posts with at least one image receive significantly more shares
• Pairing text with relevant images can boost audience recall by as much as 650%

In this article, we’ll discuss the basics of print design agency services, including the types of visuals they produce for clients.

We’ll also tackle an alternative service that provides print design services plus a whole lot more (hint: it comes at a flat monthly rate plus access to the world’s top 2% of designers).

Table of Contents:

• What are Print Design Agency Services?
• What Materials Can a Print Design Agency Offer?
• Print Design Agency Alternative: Unlimited Graphic Design
• The Lowdown

What are Print Design Agency Services?

Print design agency services involve creating visually stunning, tangible materials that effectively communicate the brand’s message. 

That said, these agencies specialize in designing everything from business cards and brochures to product packaging and large-scale event banners. By blending creativity with functionality, they ensure that every printed piece not only looks professional but also resonates with your target audience.

What Materials Can a Print Design Agency Offer?

Here are a few common examples of print collateral design deliverables offered by agencies with sample designs crafted by our designers here at Penji:

1. Promotional Materials

First on the list of print design services are promotional materials. These prints are not only designed to spark interest but also to express messages effectively. Marketing materials design include:

• Brochures
• Flyers
• Product poster design

For instance, the creative brochure layout above effectively communicates its purpose through a clean and professional design. For one, it shows clear visual hierarchy and draws attention to key sections. In addition, the color palette and logo also reinforce brand identity while evoking trust.

2. Corporate Stationery

Corporate stationery, meanwhile, allows clients to have a cohesive professional image. Print collateral design examples that fall under this category include:

• Letterheads
• Envelopes
• Brand book 

The business card design, for instance, is a great example of effective corporate stationery. One of the reasons why it stands out is the use of complementary shades of pink and maroon. That said, this approach not only subtly conveys femininity but also confidence. As a result, it aligns perfectly with the brand’s identity.

3. Product Packaging

Any package designer worth their salt would know the vital role of custom packaging design in consumer decision-making. That said, product packaging includes:

• Product labels
• Product wraps
• Mailing box design

Let’s take the packaging design above as an example. The design shows clear business branding with the logo and uniform typography across all variants. Additionally, each flavor has a distinct color while still maintaining a consistent design layout.

4. Retail Collateral

Retail-focused materials, on the other hand, promote brand identity design at the point of sale. It goes without saying that these designs boost product visibility and drive sales in-store. Print design services that fall under this include:

• Signages
• Point-of-sale displays
• Shelf talkers
• Window graphics

For instance, the brand identity design above uses a strategic color choice. For one, the yellow color conveys warmth, positivity, and friendliness—which are crucial qualities for a dental practice. The dark background, meanwhile, also allows the design elements to pop.

5. Publications

Whether for internal or external audiences, well-designed publications help convey complex information in an engaging format. These materials include:

• Magazines
• Booklets
• Annual reports
• Case studies

6. Event Collateral

When ventures want their events to be polished and organized, they turn to pro print design, including:

• Invitations
• Programs
• Tickets
• Thank-You Cards

For example, the thank-you card above offers a personal touch, making the message create more impact. Also, the lively hues create a cheerful mood, thus reflecting a spirit of gratitude and success from the fundraiser.

7. Merchandise

If you’re planning to launch branded t-shirts or other apparel, a print design agency can bring your merchandise vision to life. Whether you’re an established brand or an e-commerce startup, well-designed merch isn’t just wearable—it’s a powerful marketing tool. Merch design can include:

• T-shirts
• Tote bags
• Stickers
• Hoodies
• Mugs

T-shirts are especially popular in print-on-demand for ecommerce. But standing out in a saturated market means going beyond basic templates. If you have no idea how to create print-on-demand designs, this is where expert graphic design services come in. 

For example, the witty and vibrant t-shirt design above is one of the print design examples that can turn a fun concept into a bold, wearable graphic.

Print Design Agency Alternative: Unlimited Graphic Design

If you’re looking to outsource graphic design and need more than print design, unlimited graphic design services offer a game-changing alternative.

Instead of paying a retainer or paying per project like in a traditional graphic design company, unlimited graphic design services offer a subscription-based model like Penji.

Here are a few reasons why unlimited graphic design may be for you:

• Less Cost: With a fixed monthly rate, you can request as many designs as needed, making it ideal for businesses with recurring design needs.
• Quick Turnaround: Designers submit high-quality designs in 24-48 hours; that’s faster than most traditional agencies.
• Flexibility: Last but not least, unlimited graphic design allows you to renew your plan per month and as needed. That means you won’t need to be tied up to a long-term contract with a print design agency nor would you have to commit to an in-house designer. 

How to Choose the Right Design Service Provider

Whether you’re leaning toward creative design services agencies or unlimited graphic design services, here are a few things to consider when choosing a service provider:

1. Evaluate Their Portfolio

A provider’s work gives you a snapshot of their style and quality. That said, look for a wide range of style in their portfolio and ensure that their designs align with your taste. After all, this step will help you gauge if their design expertise matches your vision.

2. Check Client Reviews

The top graphic design companies would have stellar reviews, which provide crucial insights not only into the provider’s reliability but also into their overall service quality. Look for a consistent track record of positive feedback.

3. Discuss Services and Pricing

Ensure the provider offers the types of designs you need—whether print, digital, or both—and confirm their pricing structure fits within your budget. In that regard, a flat-rate subscription model offers cost predictability and peace of mind.

4. Request a Trial

At Penji, we are confident in our graphic design services and allow potential clients to experience our workflow firsthand with a 30-day money-back guarantee. 

The Lowdown

Based on our discussion and examples above, it’s clear that print isn’t dead—it’s evolved. Whether it’s product brochures, packaging, or merchandise, print design and graphic design services related to it will always play a key role in brand marketing and identity.

Remember: no matter your industry, great design makes your brand unforgettable—whether it’s on paper, packaging, or a perfectly printed tee.

Ready to supercharge your print designs with Penji? View a quick demo today and see why Penji is a top choice among brands.