Top Reasons Smart Businesses Outsource Graphic Design Projects

Every entrepreneur worth their salt knows the importance of graphic design in growing their business. It’s not something you delegate to someone on your staff who can doodle but needs your full attention. This is why smart business owners strategize: they outsource graphic design projects to the professionals. Here are a few of the key reasons why outsourcing your visual assets to graphic design services saves you time and money while increasing efficiency.

What Does It Mean to Outsource Graphic Design Projects?

Outsourcing your graphic design projects means hiring professionals or services to take care of all your design needs. This is the opposite of having an in-house design team. This lets businesses tap into expertise without the burden of overhead costs. It also frees them from the hassles of recruiting, vetting, onboarding, and training full-time employees.

Additionally, outsourcing has been proven to offer greater flexibility and scalability. It also allows you access to designers with specialized skills that aren’t readily available when you have an in-house team. The following are a few popular ways to outsource your graphic design projects:

• Freelancers: These are independent creatives who provide project-based work. You can find one on platforms such as Fiverr or Upwork.
• Design agencies: These are professional companies that offer a wide range of creative services, albeit at a premium rate.
• Subscription-based graphic design services: These are on-demand platforms, such as Penji. These let you submit unlimited design requests for a fixed monthly rate.

Outsourcing enables businesses to focus on what matters most while still achieving high-quality designs. This allows you to focus on your growth and efficiency while reducing the stress of strategizing with graphic design.

Why Businesses Opt to Outsource Graphic Design Projects

If you’re still not sold on why you should outsource your design projects, these reasons that many established businesses follow may change your mind:

Cost Effectiveness and High-Quality

According to Glassdoor, the average salary of a graphic designer in the US is between $57,000 and $98,000 per year. Aside from this, you need to think about the overhead costs, including benefits, software, hardware, training, and even the utilities. In contrast, outsourcing allows you to pay only for the designs you need. On-demand graphic design services will enable you to send requests for as many designs as you need within a month. All for a flat monthly rate, unlimited revisions included.

Access to a Diverse Range of Graphic Design Services

When you have an in-house team of designers, you only have access to what each staff member has to offer. If you need something they aren’t familiar with, such as custom illustrations, you have to look for it elsewhere. When you outsource, you won’t be limited to one designer’s skillset. Let’s look at Penji as an example. Our team comprises designers specializing in a wide range of design types. We have experts in the following:

• Logo and brand identity design
• Web and mobile UI design
• Social media graphics
• Marketing collaterals, such as flyers, posters, brochures, and email templates, among others
• Infographics and presentations

This is ideal for businesses that scale and evolve. It allows you to get designs any time you need without having to juggle multiple freelancers or agencies.

Quick Turnaround Times

Time matters when you’re handling a growing business. This is why speed is essential, especially in marketing and product launches. Outsourcing your design projects to graphic design services or agencies translates to getting them done faster. Some of these services offer turnaround times of 24 to 48 hours, even with multiple requests. This means no deadlines missed or timelines disrupted. 

Easy Scaling

When your business grows, so do your design needs. Outsourcing makes scaling easier, especially during high-demand times like holidays or marketing blitzes. This way, you won’t need to hire additional people or overwork your team to get things done.

Professional Graphic Designers at Your Fingertips

You may dabble in some DIY design, but absolutely nothing beats the work of a professional designer. When you outsource, you gain access to a pool of vetted, experienced designers without the need to search, interview, or onboard. All you need to do is write a project brief and submit it. At Penji, our system assigns your project to our top designers, ensuring you receive the design you need and deserve.

Graphic design is a business essential, but it requires your full attention. Outsourcing gives you the freedom to focus on your business while still obtaining high-quality visual assets.

The Most Common Misconceptions About Outsourcing Graphic Design Projects

Outsourcing your graphic design projects sure has its advantages. However, some businesses are hesitant. This may be due to the following misconceptions:

Misconception #1: “The quality of work isn’t at par with my in-house team’s.”

Many entrepreneurs believe that outsourcing means sacrificing work quality. This may be true in some instances, but it largely depends on the service you use. Reputable graphic design services are provided by professionals who offer experience and creativity.

Misconception #2: “There will be issues with communication and collaboration.”

Working with remote teams can sometimes lead to miscommunication or collaboration issues. There are time zone differences, and unclear project briefs can cause delays and frustration. A good graphic design service should have a centralized dashboard for managing your projects and communicating with the designers. This avoids issues such as these.

Misconception 3#: “Consistency in our branding may suffer when I outsource work.”

A few entrepreneurs fear that their branding will lack consistency when they work with multiple designers. Make sure that your graphic design service follows your brand guidelines, logos, colors, typography, and other samples to maintain branding consistency.

Outsourcing is a beneficial option for business owners seeking to create exceptional visuals. But this doesn’t mean you have to lower your standards. With the right design partner, you can get high-quality and consistent design every time.

How to Choose the Right Graphic Design Service

Here are a few important factors you need to consider to help you choose the right graphic design service to work with:

• Expertise: Review the design provider’s portfolio to see if their style matches yours. Their work should showcase a wide range of styles, industries, and project types to prove their flexibility and versatility.
• Design Process: A reliable design company should have a transparent and smooth-flowing design process. Look for information on how to submit requests. Also, check for their revision policies and turnaround times.
• Pricing Models: Review their pricing models, contracts, and other financial factors. This will help you avoid surprise charges.
• Communication: Smooth communication and collaboration are key to a good working relationship. Before choosing a design provider, verify that they offer a dashboard for communication and project management. Remember, a team that understands your brand and responds quickly to feedback has the potential to be a long-term partner in your business’s growth and success.

Final Thoughts

While there are a few low points to outsourcing your graphic design projects, the benefits outweigh them. If you’re ready to start getting amazing designs for your business, start now with a plan from Penji. Click here to watch our demo video, or send your first design request through this link.