TL;DR: On-demand graphic design services are on the rise, with brands turning to design-as-a-service for high-quality visuals without the long-term commitment of hiring an in-house designer.
Visual assets are crucial for brands that want to build a solid connection with their audiences.
In fact, Instagram, which is considered to be the most visual social media platform, has reached 1.44 billion users in 2025. That’s around 38.5% more than the network’s user base in 2020.
And that’s just Instagram alone. With more and more people scrolling, reacting, sharing, and shopping online, brands need a consistent graphic design service that will allow them to keep up with the demand. That’s where on-demand graphic design services or unlimited design services step in.
In this article, let’s peel back the layers of subscribing to on-demand graphic design services and how it works. We’ll also discuss the types of projects you can request, the costs of subscription, and how it differs from hiring an in-house designer or a freelancer.
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What Are On-Demand Graphic Design Services?
At its core, on-demand graphic design services offer clients access to a design team any time they need visual assets. Think of it as having a creative partner on demand.
Traditionally, brands hired an in-house designer to get graphic designs on demand. However, not all brands have the means to commit to an employee, especially small ventures with limited resources.
One alternative was to hire freelancers as needed. This path, however, came with its own set of challenges, including finding the right designer with skills, experience, and rates.
Over the past years, unlimited graphic design services have become a practical solution for agile teams who want flexibility and affordable rates without sacrificing quality.
What Types of Design Projects Can You Request On-Demand?
It goes without saying that graphic design is important for any type of business. Here are some of the design projects you can request from unlimited graphic design services:
- Logos
- Branding kit
- Packaging design
- Social media design
- Web and app design
- Mockups
- Motion graphics
- Custom illustrations
- UI/UX
- Print design
What are the Benefits of On-Demand Graphic Design Services?
If you want to know if unlimited graphic design services are the best solution for you, check if the factors below are crucial to your current situation:
- Less Costs. Hiring graphic designers in-house can cost a lot. Aside from the monthly salary, you’ll also need to consider the onboarding costs, benefits, and more. With an on-demand graphic design agency, you don’t have to worry about these costs. You simply need to pay the flat monthly fee and that’s it.
- Fast Results. If you need designs fast, a graphic design subscription will allow you to get your first design in 24 to 48 hours. That’s definitely quick, compared to the average time to hire an in-house employee, which is typically 1 to 3 weeks.
- Ability to Scale. Partnering with on-demand graphic design services means you can level up your business to new heights. You just need to upgrade your plan depending on the visuals or projects you need.
- Access to Skilled and Experienced Designers. Just how important are skills and experience in graphic design? Think of it this way: a study showed that 94% of users will reject a poorly-designed website. If your website and other visual assets look amateur, you could be wasting opportunities to connect with and make an impact on your audience.
How Does On-Demand Graphic Design Services Work?
Using design-as-a-service for business is easy and typically involves the following steps:
1. You request a project.
You create a design brief to describe the project that you need. At this stage, you can attach your branding kit if you have one, as well as existing images that you want to inspire the project. At Penji, all communications happen in a dedicated app, making the conversation and project delivery smooth and easy.
2. The assigned designer confirms the details and delivers a draft.
Based on the brief you provided, your designer will work on a draft and submit it, usually within 24 to 48 hours.
3. You review the draft and either approve it or request a revision.
Upon receiving the draft, you can approve it and go to the next step. If you’re not 100% happy with the design, remember that on-demand design services come with unlimited revisions.
4. You move on to the next project.
Once the project is complete, you can move on to your next request. You can place project requests for as long as you have an active subscription.
On-Demand vs. Freelancers vs. Agencies: Which One Should You Choose?
If you’re still confused about how on-demand graphic design services fare against freelancers and agencies, here’s a quick comparison table:
| On-Demand Graphic Design Services | Freelancers | Full-Service Agencies | |
| Cost Structure | Flat monthly rate | Per project or per hour rates | Usually charge large retainers |
| Turnaround Time | 24-48 hours | May depend on the freelancer’s availability and current work load | Multiple-level approval can make turnaround times slower |
| Creative Range | Wide, with a pool of designers who are skilled in their own design niches | Limited to the freelancer’s skills and experience | May depend on the freelancer’s availability and current workload |
| Best for | Large companies that can afford premium rates | One-off projects or small tasks | Wide, with creatives not only skilled in design but also in other marketing aspects |
Final Thoughts
On-demand graphic design services are already helping businesses improve their visual communication with their audience. And one thing’s for sure: it’s here to stay. Because of its convenience, practicality, and value, unlimited graphic design delivers the sweet spot.
Ready to take your visual communication to the next level? Let Penji’s creative teams do the design heavy lifting!
Check out our work and see why Penji is the go-to design platform among brands from all parts of the world.
Frequently Asked Questions (FAQs):
Are on-demand graphic design services worth it for small businesses?
Yes. With the right on-demand graphic design services provider, small businesses can have access to designs of the same quality as those of Fortune 500 companies without having to hire an in-house creative or a full-service marketing agency.
What’s included in an unlimited graphic design plan?
An unlimited graphic design plan includes designs and revisions throughout the subscription month.
Can on-demand design services handle branding projects?
Of course. At Penji, for instance, our creative teams offer brand design services that help clients find the branding visuals that best express their identity and values to their audience.
About the author
Carla Deña
Carla is a journalist and content writer who produces stories for both digital and legacy media. She is passionate about creativity, innovation, and helping small businesses explore solutions that drive growth and social impact.
